Valley Isle Gymnastics is not just Maui’s longest-lived gymnastics training center offering wholesome and healthy activities for young athletes of all skill levels in a fun and safe atmosphere. Once again this September, the gym hosted the Special Olympics Cartwheel Festival, which has raised $26,500 for Special Olympics Maui over the last eight years. Being involved in voluntary community service has resulted in numerous awards and recognitions, and Valley Isle Gymnastics’ success as an enterprise as has brought it the Maui County Small Business of the Year Award.

Founder and co-owner of Valley Isle Gymnastics, Rusty Gage, believes his business also stands out because of the honesty and character in its members and staff. “I think our business has been successful because its foundation is based on work ethic and passion,” said Gage. “I’m thrilled to have staff members with spirit, in a world where workplace complacency is all too common.” The gym goes to great lengths to screen potential staff members and seek the most positive character traits. “Character and integrity probably best sums up our daily operations.” Gage believes business success is down to “implementing and knowing your craft, knowing how to be financially responsible with the business, and knowing how to relate to the clients who are responsible for your existence.”

Gage moved to Maui from Texas, where he ran a similar business. In pursuing his dream of living in the tropics, Gage now has nine employees and the center currently serves nearly 500 young athletes from infants to 18, offering developmental, recreational and competitive gymnastics. “We do not seek to convert every young person into becoming a gymnast,” Gage said. “Rather, we seek to motivate and encourage Maui’s youth to explore the fun things their bodies can do, and to challenge themselves while ensuring that they know the option to become more of a focused gymnast is always available.”