Ramsay Taum, a speaker at the 2^nd Annual Hawaii Small Business Conference, wowed the audience with his talk on the integration of Native Hawaiian cultural values and principles as a key to effective service in business. Taum, an internationally recognized cultural resource speaker, lecturer, trainer and facilitator, promotes sustainable practices based on Hawaiian stewardship principles. He is the founder and president of Life Enhancement Institute of the Pacific; and Director of External Relations & Community Partnerships at the University of Hawaii School of Travel Industry Management.

“Aloha is a way of being, a way of behaving,” Taum said. “Aloha is more than a greeting. It is the art and spirit of giving and receiving. It is to give and not expect anything in return, and to receive and not forget to give back. It speaks of sustainability and reciprocity, rights and privileges, responsibilities and obligations. We must act ourselves into these new ways of thinking.”

Mentored and trained by respected kupuna (elders), Taum is a practitioner and instructor of several Native Hawaiian practices and sits on numerous advisory boards. He advocates team building, strategic partnerships, community brilliance and creative thinking. He graduated from the Kamehameha Schools, attended the U.S. Air Force Academy at Colorado Springs, and earned a B.S. degree in Public Administration from the University of Southern California. Taum is especially effective working with Hawaii’s travel, leisure, and retail industry where he integrates Native Hawaiian values and principles into contemporary business practices.

“Before manifesting any idea, declare the context of aloha for the idea!” Taum exclaimed. “You have to live aloha, share aloha and be aloha! Service, mana, and aloha are more than words. It’s the way we use those terms that matters most. For example, saying mahalo means more than just thank you. It means we are connected by commitment.”

Taum concluded, “Ha in the words aloha and mahalo is the breath that connects us all. Knowing that Ha is the spirit of the air that we all share, we realize we are connected to the spirit of the community, and the spirit of everything.”