Upcountry girl Cymbree Kailiehu-Fevella, owner and founder of Cymz Sweet Kre8tionz Bakery, creates signature sweets of all kinds. Her journey began in 2014 while baking for family and friends. “What was just a hobby in the beginning became something that blossomed into a full time business,” said Fevella. “My mom used to bake all the time. I simply inherited a love of baking from her.” Fevella incorporates local fresh fruits from growers around the island to add to her truffles, cake cups, ube (purple sweet potato) pies, cupcakes, tarts, and more. “I try to remain innovative and creative when it comes to the ingredients,” she said. “I truly love what I create and bake, and try to show it through my work.”

Last summer Fevella and her husband opened up their own bakery retail shop at 153 Ma’a Street  in Kahului. They built their own fully equipped commercial kitchen and a retail storefront to showcase the desserts. Over the years, Fevella worked with Gerry Smith, Maui Economic Development Board’s (MEDB) Director of Business Development. “He has been the best thing that has ever happened for our business,” she said. “He helped us understand how to price our products correctly, and figure out the logistics of our costs and everyday expenses. I would like to give MEDB and Smith many thanks for mentoring us with everything, our company’s pitch presentation, our commercial profile, the shop’s overhead, and numerous business-related odds and ends.”

Smith added, “One of Fevella’s keys to success is her ability to take advantage of the services that are available to help her business. MEDB has helped her with analyzing costs and helping her prepare for pitches. She also enrolled in the Maui Food Innovation Center class, received assistance from the Maui Food Technology Center, and recently she applied for a Manufacturing Assistance Program grant from the Hawaii Technology Development Corporation. In 2018, Fevella won First Place in the Maui Food Industry X-Celerator Program at the UH Maui College. Anyone in the Maui community can apply for these support services.”