As the gift-giving season begins, Maui Economic Development Board (MEDB) encourages the community to participate in Small Business Saturday (SBS), a nationwide initiative that aims to support small local businesses. Also called the “Shop Small” movement, it was founded by American Express in 2010 to promote small businesses during the holiday season and is observed annually on the Saturday after Thanksgiving. 

“We know that Maui small businesses need our support more than ever as they navigate the effects of the August 2023 Lahaina and Kula wildfires,” said Leslie Wilkins, MEDB President and CEO. “SBS reminds us of the prime shopping opportunities right in our own backyards.”  

Maui’s arts industry in particular has suffered significant losses due to the wildfires. Local artist and Wailuku studio owner Taryn Alessandro shared, “Once supported by Front Street’s thriving, world-wide art market, local artists are now finding ourselves having to figure out new ways to get our work out there. Many of us also lost years, even decades worth of original work – so we are simultaneously re-building our collections along with our business models.”  

Many of these local creators are now relocating to Wailuku. Alessandro explained, “I am right in the heart of downtown Wailuku, where many other artists are establishing themselves, as we collectively grow into ‘Maui’s Arts District.’ It is both a humbling and exciting time.” In addition to the Wailuku Arts District, weekly markets such as the Maui Swap Meet and the Upcountry Farmers Market offer additional opportunities for shopping small. “This is the place to find the real bargains on Maui,” said Cary, one of the Swap Meet vendors.  

For those who prefer to shop from home, Pop-Up Mākeke is a virtual marketplace designed to support Hawaiian small businesses. Created by the Council for Native Hawaiian Advancement (CNHA), Pop-Up Mākeke features Hawaiʻi-based small business owners, artisans, and vendors. Kūhiō Lewis, President and CEO of CNHA, emphasized, “This mākeke helps keep that spirit of community that makes Hawaiʻi unique. In order for our community to succeed, we need to empower those businesses rooted here in Hawaiʻi.”    

Even more local businesses can be found online using Shop Small Hawaiʻi’s directory of small businesses, available at shopsmallhawaii.com. Hawaiian Airlines’ Made on Maui Festival also maintains an online directory of all vendors who participated in the festival, available at https://www.madeinmauicountyfestival.com/our-vendors.