Keynote speaker Karen McCullough

Maui Economic Development Board (MEDB), in collaboration with Maui County’s Office of Economic Development, will present their 2nd Annual Hawaii Small Business Conference at the Maui Arts & Cultural Center in Kahului on May 2-3, 2018. The event, coinciding with National Small Business Week, recognizes the contributions of America’s entrepreneurs and small business owners. This year’s theme, Plan, Build, Grow: Mapping A Pathway to Success, provides an opportunity to take any business to the next level, whether a one-person enterprise or a large-size company. Attendees will learn key strategies from national and local business leaders, in sessions, workshops and exhibits, on topics such as Business Growth, Customer Service, Entrepreneurial Psychology; Innovation, Tax Strategies, Social Media Management, and more.

According to Teena Rasmussen, Director of County of Maui Office of Economic Development, “Business owners are so busy working they rarely take time to reflect about their daily business or fly to a mainland conference. The Hawaii Small Business Conference offers owners a very affordable way to receive cutting edge information by nationally known speakers right here on Maui.”

Among this year’s presenters will be keynote speaker Karen McCullough, a well-known customer and employee engagement expert who inspires change in the workplace. McCullough helps organizations and leaders cut through generational stereotypes by leveraging their team’s strengths, enriching the work environment, and driving better results. For the last 15 years she has been developing creative solutions and implementing innovative methods inspiring people to connect, collaborate, and welcome change. Each of her presentations brings a realistic perspective on the future of a business.

During the Hawaii Small Business Conference, McCullough will speak on the topic “Going Beyond Your Brand—Delivering WOW Service”. She will focus on how businesses are redefining their mission and vision as their brands expand into customer and employee engagement. McCullough believes, “Your brand is the core of your company, the heart of your business, the soul of your culture, and the foundation for a great customer experience. The way you get beyond the brand is through employee and customer interaction.”