In celebration of Women’s History Month, Maui Economic Development Board (MEDB) partnered with Oahu’s YWCA Minority Business Development Agency’s (MBDA) Women of Color Business Center to present a ‘Women in Business’ seminar series. In the introductory seminar, “Getting Small Business Administration (SBA) Certified as a Woman-Owned Small Business (WOSB): Opening New Doors of Opportunity”, business owners heard about the benefits of becoming certified, such as the opportunity to qualify for grants specified for women-owned businesses.
MEDB was joined by guest speakers, Shan Wirt, MBDA Director; Gary Albitz, Business Consultant with MEDB; Wayne Wong, Maui Director, Hawaii Small Business Development Center (SBDC); and others. The panel shared how certification as a WOSB will open doors for businesses, how to access contracts and grants exclusive to WOSB, and highlights of the steps in the process.
“These workshops help business owners understand the benefits of becoming WOSB certified,” said MEDB President and CEO Leslie Wilkins. “Our MEDB team will also help participants evaluate which projects to pursue, from farm loans to government contracts to research grants, to name a few.”
Albitz added, “It is not about the journey to get certified but what benefits are available once you get there. The SBA provides the training and the certification, and MEDB would like to encourage business owners to take the steps so that they can open doors to new projects.”
The MBDA Enterprising Women of Color Business Center at YWCA Oahu is funded by the U.S. Department of Commerce. It is one of five new business centers established across the nation in September 2020 to help minority women-owned businesses grow through financial and business counseling, workshops and other resources.
Wirt noted, “We are excited to work with MEDB and SBDC to expand our reach across the state and promote the significant opportunities that certifications offer to women-owned businesses. This series is the perfect complement to our focus, which is to help minority women-owned businesses grow through business analysis, market access and access to capital. Opportunities are abundant. We are here to level the playing field.”
Further workshops will help participants use their SBA certification to take advantage of the opportunities with various agencies. All presentations are online and registration is free. Sign up at medb.org for updates.
Maui Economic Development Board’s (MEDB) 12th Annual Hawaii STEM (science, technology, engineering, mathematics) Conference will be virtual this year. Employing the online Hopin conference platform, on April 28th-30th from 9am-12pm, the venue will allow students to experience real-world STEM training applications and see career availability throughout the islands. “STEM education has the power to improve all of our lives,” said MEDB President and CEO Leslie Wilkins. “Our hope is that by equipping our youth with the right skills, tools, and opportunities, we can inspire the next generation of innovators, ensuring a bright future for our community and our world.”
MEDB’s STEMworks™ students and teachers, along with community and business leaders across the state, are invited to celebrate the student’s service-learning projects, hear stories of inspiration, engage with some of the biggest names in the STEM field, and experience the excitement of a regional technology conference. The students will showcase their acquired skills, analyzing information and applying the latest high-tech industry tools in an innovative and successful approach to environmental and cultural issues.
“STEMworks initiatives focus on empowering students with 21st century skills to prepare them for the jobs of tomorrow while solving their communities’ problems of today,” said Wilkins. The students collaborate in teams to tackle an issue within their community through service learning.”
Jessica Salva, STEMworks Program Assistant, added, “This year, students and teachers can choose among 12 interactive professional development sessions. During the three days, they will have the opportunity to engage with over a dozen STEM Playground Vendors to learn about exciting new industry-related products and resources. There are seven STEM competitions, with a chance to win the famous STEMMY award and prizes. The contests include: Creative Media Moguls, STEMworks Solution Student Spotlight, STEMworks Designer, Game On!, STEM Tank, Shaka! in partnership with Bizgenics Foundation, AGOL StoryMap Competition in partnership with Esri, and a virtual Hackathon in partnership with NOAA. We hope that these experiences will encourage Hawaii’s middle and high school students to pursue a STEM education and discover the skills needed to strengthen the local economy.” For more information on conference attendance, go to http://hawaiistemconference.org
The Hawaii STEM Conference is honored to work with community partners and sponsors to create meaningful learning experiences to impact the lives of Hawaiian students today and into the future.
Mitzi Toro, owner of The Maui Cookie Lady, recently opened an incredible upcountry boutique bakery in Makawao Town featuring her original, six-ounce cookie creations. After two years of looking for a store front, she received a call from Barbara Tam, who grew up on the property where Toro’s current commercial wholesale kitchen is located in Makawao. She calls the luck of her new bakery location, “pre-ordained cookie destiny”.
In business since 2012, Toro started baking cookies as a fund-raiser for the ICU nurses who cared for her terminally-ill father. The next year, making cookies became a favorite hobby that transformed into a full-time business. Toro noted, “Hawaii has an array of beautiful agriculture, so I use high quality, locally sourced ingredients. Additionally, I sell other local specialty-food items in my bakery, as a way of supporting my fellow entrepreneurs.” Toro also gives back through community initiatives. One project, Maui School Slippah Solace, provided over 2,000 pairs of new flip flops to students on three islands.
Toro has gained fans from all over the world. Matching her company motto, ‘To make the world a smaller place one cookie at a time’, the demand for her cookies continues to grow rapidly. The cookies are now sold at select stores, hotels, restaurants, on ocean cruises, and are shipped nationwide and internationally. The Maui Cookie Lady brand is also partnering with the QVC shopping channel to share Hawaii-made cookies in home-shopping markets. Toro noted, “During the pandemic, my focus was the online market with holiday orders and gift purchases. This helped me through tough economic times.”
Toro recalled, “At the beginning, I had to learn about all the things that are not so fun, like budgets, profit margins, packaging, food compliance, business math, taxes and licensing, just to name a few. My receipts were in a shoe box and I really was not sure what the business was costing. One day I went by the Maui Economic Development Board office and the rest is sweet history!”
The support and love from the community for our little island bakery still makes me tear up. I feel like I am living the cookie-prenuer dream.
Maui Nui Marine Resource Council (MNMRC), a nonprofit organization founded in 2007, is recognized for working with the local community to create culturally appropriate and effective science-based solutions to serious threats facing Maui County’s reefs and environment. With unemployment at record levels because of Covid-19, MNMRC was recently a fiscal sponsor of a County of Maui Office of Economic Development (OED) Maui CARES (Coronavirus Aid, Relief and Economic Security) program.
“Our vision is healthy coral reefs, clean ocean water, and abundant native fish,” said Mike Fogarty, MNMRC Executive Director and a principal organizer of the program. “Our team is grateful for this wonderful opportunity to help coral reefs and the surrounding environment and to provide paychecks to unemployed workers on Maui and Molokai during this challenging time of Covid-19. We thank Mayor Victorino and the OED for taking the bold step to establish the Maui CARES program with funding through the Federal CARES Act.”
MNMRC managed the rapid employment of more than 70 Maui and Molokai residents to work for seven local conservation nonprofits. The unique collaborative employment and workforce training program had a great impact on the local environment. The projects and accomplishments incorporated traditional Hawaiian cultural practices and modern technology to prevent sediment pollution in the ocean and protect valuable cultural resources.
“Many problems facing the local reefs originate on land, which is why the MNMRC projects and programs are community-based and work from mountain to sea, mauka to makai,” Lindsey said. “All projects were rooted in Hawaiian traditions and values that serve as the foundation of the community. They are all of great importance; a celebration of all that was accomplished and learned by those who came before us. The employees put their heart and soul into these challenging and impactful tasks.”
The participating nonprofits included: Ka Honua Momona on Molokai; Kipahulu ‘Ohana in East Maui; Hawaiian Islands Land Trust in Waihe’e; Ke Ao Hali’i in Hana; Kipuka Olowalu in West Maui; Na Moku Aupuni O Ko’olau Hui in East Maui; and Na Mamo O Mu’olea in East Maui.
The MNMRC workers ensured that legendary places would endure for generations to come.
Mike Fogarty, Executive Director, Maui Nui Marine Resource Council
As we celebrate Women’s History Month across the nation, Maui Economic Development Board (MEDB) pays tribute to the late Maui-born Patsy Takemoto Mink, whose extraordinary achievements brought gender equality and other social justice issues to the forefront. Women’s History Month celebrates the contributions women have made to our country and recognizes their specific achievements over the course of American history in a variety of fields. In 1972, Time Magazine named Mink one of 100 women of the year who leveled the playing field, overcame oppression and worked to bring about changes in Hawaii and the world.
Representative Mink, rejected from numerous medical schools because she was a woman, also faced discrimination as a practicing lawyer. She then devoted her life to advocating for gender equality and educational reform. She was the first Asian-American woman to practice law in Hawaii and the first Asian-American woman elected to the U.S. House of Representatives. Mink said, “We have to build things that we want to see accomplished, in life and in our country, based on our own personal experiences, to make sure that others do not have to suffer the same discrimination.”
“As a champion for equity, Congresswoman Mink was one of the most influential voices in advancing women’s rights, civil rights, racial and social justice in the 20th Century,” said MEDB President & CEO Leslie Wilkins. Serving Hawaii and the nation for 13 Congressional terms, Representative Mink was the principal author of Title IX in the House of Representatives, with the late Senator Birch Bayh of Indiana writing the companion legislation in the Senate. Its enactment in 1972 mandated equal access for women’s academic and athletic programs in institutions receiving federal funding. Following her death in 2002, Title IX was officially renamed the Patsy Takemoto Mink Equal Opportunity in Education Act.
In October 1975, Mink told the Honolulu Star-Bulletin, “It is easy enough to vote right and be consistently with the majority, but it is often more important to be ahead of the majority. This means being willing to cut the first furrow in the ground and stand alone for a while if necessary.”
Representative Mink’s life-long advocacy for equality continues to inspire us to build upon her legacy.
