Maui Economic Development Board’s (MEDB) recent Maui TechOhana meeting featured marketing expert and Baldwin High School alumna Jennifer Apy, who shared powerful lessons on digital marketing strategies using artificial intelligence (AI). Apy gave an instructive presentation, “Stories from the Marketing Battlefield: Wins and How We Earned Our Stripes,” to over 50 Maui entrepreneurs and small business owners.  

As a seasoned marketer for Fortune 500 brands, an Area Managing Partner for Chief Outsiders, and a certified speaker for Vistage, the world’s largest CEO coaching organization, Apy travels the country to support companies who are ready to accelerate growth. Taking advantage of her academic training in computer science, she also has experience co-founding a software company and is currently invested in a broad portfolio of startups. 

Apy explained, “My passion is for helping companies succeed and grow with go-to-market approaches,” she explained. “Strategy, creativity, and resourcefulness lead to big wins. To attain top-line business results, it is key to know your customer and to reflect on your company’s ability to achieve competitive progress through blended insight, approach, and execution.” 

Ululani Shave Ice CEO David Yamashiro noted, “It’s important that all small business owners understand what AI is about and how to use it efficiently. No matter how successful a business is, owners need to stay updated on real-world tools to accelerate growth. Apy explained this well.” 

Kelli Myers from Real Broker added, “My passion lies in helping sellers navigate the market with confidence and ease. Learning new tools to use to communicate with my clientele is priceless. MEDB offers great workshops to help Maui’s small business and entrepreneur community.”  

Ron Viloria from iamakam.ai also shared, “As a small business owner, I wanted to explore how AI is revolutionizing business functions like marketing, sales, customer service, and operations to drive growth. MEDB continues to bring this kind of valuable technical assistance into our community.” 

MEDB’s Maui TechOhana provides informal networking opportunities open to anyone interested in tech-driven business strategies. Learn more at www.mauitechohana.com.