Maui resident and Sweet on Maui owner Jessica Kapoor specializes in creating locally-sourced custom cakes and a variety of desserts and chocolates. She brings a diverse background in marketing management and culinary arts to her woman-owned small business, including marketing and brand management work experience in Maui’s hospitality sector. She also sings with Maui Choral Arts, dances hula, and takes pottery lessons, all of which she feels inspires her business. 

“My background helped in my transition to the culinary arts,” Kapoor explained. “I was in the UH Maui College Culinary Arts and Baking program and had teachers and mentors who helped, encouraged, and mentored me on my journey to opening a business.” She added, “I am so grateful to the Maui wedding and baking community. Together, they have helped me build a network of clients and carve a place for myself in the business.” 

Now, Kapoor works out of her own commercial kitchen in Kahului and has become well-known for her Mother’s Day version of the popular Queen Emma Cake, which she calls The Queen’s Cake.  “The Queen’s Cake has seven layers of guava, lilikoʻi, and coconut for all the queens in your life! It’s an all-time local favorite with its Italian meringue buttercream and local edible flowers.”  

Kapoor’s team cares deeply about crafting the perfect cake for any occasion. They serve clients looking to add a touch of elegance and sweetness to gatherings and celebrations. “Whether looking for a classic cake or one that reflects the unique nature of the Hawaiian Islands, we provide the perfect recipe,” Kapoor noted. She has also expanded the bakery’s offerings to include vegan and gluten free options. “Our team works to incorporate the colors, style, and taste needed to turn a special day into a masterpiece. We also offer brownies and delicious muffins made fresh using locally sourced ingredients in the Maui Kuʻia Estate Chocolate Factory in Lahaina. Stop by to try some!”