With over two decades of leadership experience in sales and marketing, John White, the newly appointed Hawaiʻi Farm Project CEO, brings a wealth of expertise to guide the organization into its next chapter of growth. White will oversee Hawaiʻi Farm Project’s renowned brands, which include Maui Gold Pineapple, Maui Pineapple Tour, Maui Pineapple Store, Maui Chocolate Tour, Lahaina Honey Company, and Maui Farm Events. His appointment comes at a pivotal time as the company focuses on long term growth post-wildfires and continues its commitment to Maui’s rich agricultural heritage.
Todd Domeck, owner of Hawaiʻi Farm Project, shared, “John’s leadership, passion for our mission, and deep connections to Maui will ensure that Hawaiʻi Farm Project continues to thrive and share its unique offerings with the world.”
As a leader in agritourism, Hawaiʻi Farm Project offers immersive farm experiences that highlight the flavors and stories behind local crops like pineapple, honey, and cacao while supporting education and sustainability. Beyond tours and tastings, they foster programs for local students through school field trips, hands-on internships, and community workshops, cultivating a deeper appreciation for agriculture. They are also exploring ways to make their farming practices more environmentally friendly. One of their sustainability initiatives, a landscape test program with Maui Nui Marine Resource Council, implements a new biodegradable soil covering that is a tapioca-based fabric instead of plastic.
White takes on the role of CEO with years of experience centered around branding and commercial strategy for Hawaiʻi businesses. “My approach is shaped by Hawaiian values, a philosophy I adopted during my training through the Poʻokela program at Kāʻanapali Beach Hotel,” White recalled. “Rooted in inclusivity, respect, and accountability, this training emphasizes a responsibility to uplift both individuals and communities, while honoring Hawaiʻi’s agricultural traditions.”
White added, “ I am honored and take great pride in contributing to our island’s future. Together, we will continue to innovate while remaining true to our kuleana—our responsibility—to preserve Maui’s agriculture heritage, support our employees, and share the aloha spirit with all who visit.”
Hawaiʻi Farm Project connects people to the land, the food it produces, and the hands that grow it.
John White, CEO, Hawaiʻi Farm Project
Under the guidance and mentorship of teacher John Hughes, students at Wailuku Elementary School are developing a sharp sense of inquiry and staying excited and engaged thanks to what they are learning during astronomy and engineering activities. Mr. Hughes and Wailuku Elementary Principal Dr. Nikan Arapoff are providing opportunities for students to explore STEM (science, technology, engineering, and math) topics, challenges, and career pathways through hands-on learning.
Dr. Arapoff said, “We’re so proud of the keiki and everything that they are doing in our STEM program, which includes 3D-printing, Hawaiian history, and astronomy. Their participation is advancing their knowledge in a way that helps community.”
Dr. J.D. Armstrong, Educational Outreach Specialist for the University of Hawaiʻi’s Institute for Astronomy, shared, “Hughes is one of these people that seem to really have a knack for getting things to work. He is also an avid amateur astronomer. When he started teaching at Wailuku Elementary, I set up an account for him with the Las Cumbres Observatory (LCO) educational program, Global Sky Partners. Hughes and his students are using this online resource to image objects like the Moon and anything they wish to study in their designated time. For example, one student wanted to image Halley’s Comet because it was visible when King Kamehameha was born.”
Mr. Hughes said, “This class is making a vast difference in the lives of the students. Many of the keiki have gone from special education classes to advanced classes in a single year. I feel that it’s really changing lives, and that means everything to me!” One student shared, “This class has made me think of going into engineering and science.” Another explained, “I love making 3D objects and exploring the sky on the computer through LCO’s robotic telescope network!”
The 3D projects begin with three main steps: designing and modeling, slicing (preparing the design for printing), and 3D printing. The students can explore this technique as a medium for creating sculptures while learning about spatial relationships. Additionally, teachers can use 3D printing to create lessons for various subjects like math and science.
“Our keiki are smart, and they have incredible imaginations,” Mr. Hughes concluded. “Once I give them the tools and create a sense of wonder, I have done my job!”
The students are eager to learn. With guidance and mentoring they are soaring!
John Hughes, STEM and Hawaiian History Teacher, Wailuku Elementary School
Maui without a cobbler has been a sad story for so many people who love their broken-in shoes and boots but have no one to repair them. Repairing favorite footwear can be less expensive than buying a new pair, and extending a shoe’s lifespan also contributes to an eco-friendly lifestyle. Fortunately, the Tester family is back in business for anyone needing shoe repairs on Maui. Restoring shoes to their original beauty and functionality has been their passion for over 40 years.
“We are delighted to return to our roots,” said Lu Tester, owner of Tester’s Shoe Repair in Kihei. “Our family-owned, woman-led business specializes in high-quality repair and restoration. Expert shoe care combines skill, experience, and dedication…we focus on delivering exceptional results using our specialized approach. With meticulous attention to aesthetics, we handle everything from heel and sole replacement to comprehensive boot and heel repair. These skills have been passed down through generations.”
It all began with the late Ken Tester, who got his start in the trade in 1961. He learned the basics of shoe repair while serving in the Marine Corps, and after the Marines, Ken taught the trade to his sons and their wives. He recalled that the most experience he got in shoe repair was while working for one of the most respected cobblers in Hawaiʻi, Joe Pacific. This story recently came full circle when, after 90 years, Joe Pacific Shoe Repair closed its business and shipped all their equipment to the Tester family.
For those aspiring to get a start in this much-needed profession, the skills required to master the trade can be challenging to learn. Cobblers need to be proficient in using various tools and techniques, including sewing, cutting, stitching, patching, sanding, polishing, sealing, and more. They need to think of innovative ways to repair or customize footwear and understand the needs and preferences of their customers.
“Proper maintenance and repairs can significantly extend the life of shoes, making them more cost effective and feeling new again,” Lu added. “We also offer precision care for accessories, such as belt and bag repair. We’re so happy to be back in business!”
Every repair we do is executed with care. Damaged soles, frayed stitching, and scuffs are taken care of using methods honed through decades of craftsmanship.
Lu Tester, Business Owner and Cobbler, Tester’s Shoe Repair
The Makawao Stampede is taking place once again this year, with three days of rodeo and live music events at the Oskie Rice Event Center from July 4-6. With its history dating back to the 1950’s, the small-town rodeo has preserved the cultural significance of horsemanship and the paniolo (cowboy) lifestyle in Hawaiʻi.
A main rodeo attraction, barrel racing isa competition that shows true teamwork between rider and horse. The rider must be able to guide the horse effectively, while the horse must be responsive, athletic, and mentally prepared to navigate the cloverleaf pattern at speed.
Rachel Cockett, the 2024 Makawao Stampede Women’s Barrel Racing Champion, said, “Women often gravitate towards barrel racing due to the sport’s unique blend of speed, precision, and the strong partnership between horse and rider. Barrel racing is a fast-paced, high-intensity sport that demands quick thinking and precise execution, providing a thrilling, challenging, rewarding, and competitive outlet for riders.”
Cockett grew up on Maui and started riding horses when she was three years old. In 2021, she opened Barra Ranch in Kula, where she trains horses and riders in the skills she has learned. Cockett noted, “My vision is to create a place that I wish I had in my childhood, to give every ounce of knowledge to the kids to help them succeed, and also to become a better athlete myself.”
Moorea Feliciano, the 2024 Makawao Stampede Rodeo Junior Barrel Racing Champion, added, “The Stampede offers a chance to see the skills of the local paniolo. I also love that we get a chance to show people how amazing and fun rodeo can be!”
Feliciano, now 13 years old, started riding at the age of seven and began barrel racing at the age of nine. She says her greatest rodeo memory is winning the 2024 Junior Barrel Racing Championship and doing the victory lap on her horse, Buddy. “Every barrel racer dreams of that experience. My motto is to always have fun and keep my horses’ safety first.”
It’s important to have patience with this sport, put in your time and effort, and take advice from everybody who wants to help you. See you at the rodeo!
Moorea Feliciano, Junior Barrel Racing Champion, 2024 Makawao Stampede
Maui Economic Development Board, Inc. (MEDB) is hosting its annual Ke Alahele Education Fund Benefit Dinner and Auction, themed “Pathways to Our Future,” on Saturday, August 23, 2025, at the Hyatt Regency Maui Resort and Spa in Kāʻanapali. The evening will begin with a reception and silent auction at 4:30 p.m., followed by dinner at 6 p.m.
During the event, guests will have the opportunity to bid on a variety of items in the popular Apples for Education Auction, compete in teams during MEDB’s signature interactive game, and hear inspiring stories highlighting the remarkable accomplishments of students in science, technology, engineering, and math (STEM).
“Our community’s future depends on equipping the next generation with the skills to thrive,” said Leslie Wilkins, president and CEO of MEDB. “Through STEM education, we’re empowering our youth to become problem solvers, innovators, and leaders who will shape a resilient and prosperous future for our islands.”
Proceeds from the event will directly support MEDB’s comprehensive STEM programs, which provide Maui Nui students with educational opportunities from kindergarten to career. These programs play a crucial role in shaping the students’ futures and fostering a thriving, resilient Maui.
The Hyatt Regency Maui Resort and Spa in Kāʻanapali is offering a special room rate of $349-379 from August 22-24 for guests attending this year’s fundraising dinner. A complimentary shuttle service will also be available for guests traveling between Central Maui and the Hyatt Regency Maui Resort. To reserve dinner seats, become an event sponsor, or donate an item or gift card for the Apples for Education Auction, visit www.medbpathways.org, contact MEDB at 808-875-2300, or email pathways@medb.org.
Maui County public school students in grades 6-12 (including those who graduated this spring) are also invited to submit STEM community service projects completed during the 2024-25 school year for the Daniel K. Inouye Innovation Award. The award finalists will be invited to attend the Ke Alahele Fund Dinner. The winning individual or team will receive $5,000 to support their school’s STEM programming. For more information, visit www.medbpathways.org/2025dkii.
