FOCUS MAUI NUI

Our Islands, Our Future
VIEW THE FOCUS MAUI NUI 2020 TRENDS REPORT
Dr. Greenberg’s Microscope Reveal Nature’s Secrets

Dr. Greenberg’s Microscope Reveal Nature’s Secrets

While Hawaiʻi is well-known for its astronomy research, dating back to the wayfinding techniques of the original Polynesian voyagers, Maui is also home to significant work in the field of microscopy. Kamehameha Schools (KS) teacher, scientist, and inventor Dr. Gary Greenberg uses his 3D light microscopes to observe spectacular landscapes of worlds beyond everyday human perception. In addition to his KS teaching position, he is a longtime research affiliate and faculty member at the University of Hawaiʻi Institute for Astronomy (IfA), where one of his projects has been to study sand collected during NASA’s Apollo missions. Greenberg’s images of sand reveal thousands of years of biological and geological history.  

 “Ordinary everyday objects such as flowers, food, and grains of sand take on a new reality when magnified hundreds of times, illuminating their hidden aspects,” Greenberg shared. “When we commune with nature through a microscope, we become conscious of our connection with the universe. My mission is to reveal the secret beauty of the microscopic landscape that makes up our everyday world.”  

Greenberg’s current research is focused on developing the new microscope accessory he invented (his twentieth patent), which transforms a conventional microscope into a fluorescence research microscope. His next public lecture, “From LUCA to Aloha: The Evolution of Life on Earth,” will be on Sunday October 19th at 3 pm at ProArts Playhouse in Kihei. The program will also include a screening of the award-winning documentary film, The Dalai Lama: Scientist

“This multimedia lecture traces the epic journey of life on Earth, from LUCA (Last Universal Common Ancestor) to the emergence of modern humans and the responsibilities we now hold as stewards of our planet,” Greenberg explained. “Grounded in cutting-edge science, the story unfolds through the guiding principles of e ola (live and thrive), aloha ʻāina (love and respect for the land), mālama (to care for), and kuleana (responsibility). This talk offers a powerful reflection on our shared origins and the sacred duty to care for the Earth and each other.”  

This year at KS, Greenberg and the environmental studies teacher will set up a 3D microscope lab to allow students to study the flora and fauna of Maui. He added, “Our goal is to boost student understanding of Hawaiʻi’s ecosystems, fostering environmental stewardship and preparing youth for science, technology, engineering, and mathematics careers.”  

For more information about Dr. Greenberg’s upcoming public event, visit proartsmaui.org.  

The secrets of nature are visible everywhere. Yet, they remain secrets until they are revealed directly through the microscope.
Dr. Gary Greenberg, Scientist and Teacher, Kamehameha Schools Maui, UH Institute for Astronomy

Smiles and Balloons at Roselani Place

Smiles and Balloons at Roselani Place

At Roselani Place, an assisted living community in Kahului, their mission is to keep residents happy, active, and smiling, and on two Wednesdays a month, happiness is just a twist away. Maui resident Una Bella, a professional clown, magician, and ballon twister known as Una Balloona, visits Roselani dressed in fun, colorful attire with one goal. “I promise to create unique balloon experiences for every resident and to make them smile and laugh while doing it,” Bella shared. “I love making people happy, especially those that might be struggling through depression and other health issues. I enjoy asking them what they would like to have made and do my best to please them. My hope, through a nonprofit, is to travel to other islands visiting assisted living facilities and hospitals.” 

Bella began her career by delivering balloons and saw the magical energy and love that she could create. Currently, in addition to her Roselani Place visits, she is a Monday afternoon regular at Queen Kaʻahumanu Mall offering balloons and magic tricks at the entrance of Cat Cafe Maui. Every Sunday morning, she also performs with musician Steve Sargenti at Grandma’s Coffee House in Keokea. Her latest venture, a Balloona Gram delivery service, is a concept she says is quickly taking root. 

“My balloon work just naturally makes people happy,” Bella explained. “The fact that I get to do parties, magic shows, glitter tattoos, arts, games, and tinker with balloons is super fulfilling. The joyful experience of clowning around and serving others brings a powerful and positive connection to everyone.”  

Kalei Figaroa, Roselani Place’s activities director, noted, “We have many visitors and entertainers who come to Roselani and volunteer their services. Bella has a following and she never disappoints. The residents get to keep their ballons which represent shared happiness and collective celebration. Psychologists believe that ballons tap into our sense of nostalgia. They symbolize happiness, hope, and the joy of life.” 

Figaroa added, “We are always looking for volunteers at Roselani. Even sitting and talking with a resident can be a service bringing great happiness to someone.” To learn more about Roselani Place, visit https://roselaniplace.com/.  

I am so grateful to have been a part of bringing magic and joy to Maui’s community for over 20 years. Serving others brings joy and fulfillment.
Una Bella, “Una Balloona”, Clown and Magician

The Maui–Cambodia Connection Continues 

The Maui–Cambodia Connection Continues 

Emmy award-winning Maui filmmaker Dr. Tom Vendetti, a retired clinical psychologist and former director of Mental Health Kokua, became involved with Cambodia many years ago while treating native Cambodian Sam Khong for severe depression and post-traumatic stress disorder (PTSD). While he was serving in the Cambodian military, the 17-year-old Khong had been sent to the United States for gunnery training, but political upheavals in Cambodia prevented his return for 29 years. By that time, he could not locate his family. 

Vendetti explained, “When I met Khong, I realized that he needed to return to Cambodia to search for his family to alleviate his depression. That is how Maui became connected [with Cambodia]…The Mental Health Kokua staff and board members raised the money to take him home, and yes, he was joyously reunited with his family.” 

Returning Khong to his homeland led to other accomplishments. When Vendetti asked Khong’s mother, Van, if she wanted him to bring something from Maui, he expected an answer such as macadamia nuts, but she answered, “A school!” The Maui community led significant fundraising efforts with the help of Bernard Krisher, a journalist, founder of American Assistance for Cambodia, and advocate for free press in Cambodia. The school opened in 2006 in Kampong Thom province and continues to be successful. The sign for the school building reads: “The Van and Sam Khong School, donated by the Maui Hawaiʻi Community.”  

In addition, Krisher suggested that Cambodia could benefit from having its own film festival. Vendetti took the suggestion to heart and brought it to fruition. He recalled, “My experience with Khong inspired the film festival and its name, Angkor Wat, which is the world’s largest temple complex and the country’s national symbol.” 

Now, the school needs a playground. Vendetti and a Maui contingent, including renowned guitarist Keola Beamer and kumu hula Moanalani Beamer, have already fundraised for the project, and they will return to Cambodia in early 2026 to build the playground and put on another film festival, with hula and ʻukulele lessons for the children. 

Vendetti’s new film, Awakened From Darkness, shares Sam Khong’s story, highlighting the surprising and little-known connection between the Maui and Kampong Thom communities. PBS Hawaiʻi Broadcast will present the film on Thursday, September 25th at 8:30pm and Sunday, September 28th at 1pm. 

My mission is to always move forward in a constructive way to bring happiness where it’s needed. As I gained my own understanding of the world we live in, I wanted to make a difference in peoples’ lives.
Dr. Tom Vendetti, Maui Filmmaker and Psychologist

Maui Students Serve the Community through STEM 

Maui Students Serve the Community through STEM 

Maui Economic Development Board’s (MEDB) recent Ke Alahele Education Benefit event welcomed over 300 guests and successfully raised funds for local STEM education programs. During the event, the Daniel K. Inouye Innovation (DKII) Award student winners were recognized for community service-focused science, technology, engineering, and math (STEM) projects. Tiare Martin, executive director of the Vanguard Maui High Performance Computing Center and MEDB’s board chair, Curtis Tom, senior vice president and commercial banking officer of the Bank of Hawaiʻi and MEDB’s board vice chair and chair of the education committee, and Leslie Wilkins, MEDB’s president and CEO, presented the award. 

Winners were Baldwin High School seniors Aileen Kim and Jeremiah Jacinto for their project, “Kūlia Scholarships Connect.” Recognizing the difficulties that local students and their families face in finding college scholarships, they created an AI chatbot that simplifies and personalizes the search process. “Our team is driven by a shared passion for equity in education and aims to remove barriers to financial aid through technology that empowers every student to reach their full potential,” they explained. 

A Maui High School team of Toby Naumov, Sarah Fehnestock, Ciana Cooper, Sophie Kato, and Joshua Mori also received a prize for their “Stop the Bleed Tourniquet Simulator” project. The team used their computer science and mechanical engineering skills to create an artificial human arm that can help students learn the critical first-aid skills needed to control severe bleeding. They successfully created a prototype for only $200, showing that it is possible to create low-cost versions of essential medical teaching tools.  

Dominick Philippe Guiwa of Maui High School was honored for his research project, “From Tragedy to Innovation: Lahaina Fire Recovery Through Native Hawaiian Fire Retardant Solutions.” Combining his interest in chemistry with a desire to serve the Lahaina community, he tested plant samples to demonstrate a correlation between pH levels and fire resistance, showing that native plants are often more fire resistant than invasives.  

All the winners will receive monetary prizes to honor their hard work. Funds raised during the event will also support the Ke Alahele Education Fund grant program. More information can be found online at https://www.medbpathways.org/.     

It is deeply meaningful to us that our work in some way reflects Senator Inouye’s vision of Maui as an innovation center where the latest scientific and technological advances can take root and flourish.
Aileen Kim and Jeremiah Jacinto, 2025 Daniel K. Inouye Innovation Award Winners

Fashion Brand Funds Ocean Conservation 

Fashion Brand Funds Ocean Conservation 

Can one person really make a difference for Maui’s marine environment? The local nonprofit, Maui Nui Marine Resource Council (MNMRC) says yes! They work locally through partnerships, community involvement, and education to address threats to Maui’s reefs and nearshore ocean environment. MNMRC helps protect shorelines from storm surge and erosion, ensuring that Maui’s surrounding ocean can continue to support wildlife, provide food, and support thousands of marine jobs. 

“Regrettably, according to the State of Hawaiʻi Department of Health, Maui has one of Hawaiʻi’s most polluted coastal waters,” said Sara Sugidono, MNMRC Communications and Development Director. “Many of the threats begin on land. Protecting them from mauka to makai is MNMRC’s priority so that our reefs will be here for generations to come.”  

Sugidono emphasized the impact that single individuals can have on ocean protection, highlighting the story of Hope Gonzolez, who grew up visiting her Maui grandparents. “Gonzalez is an award-winning business owner, entrepreneur, college student, and volunteer. She began her passion for conservation as a 6th grader when she noticed changing water conditions and decreased turtle and fish populations at Honokeana Bay. Her story is an inspiring example of how one person can become a force for good by starting with an idea and small actions.” While still in high school, Gonzalez launched SPF805, a clothing brand dedicated to educating people on the importance of coral reefs. Gonzalez has committed to donating a percentage of the profit from each purchase to MNMRC.  

Gonzalez noted, “Every day, I’d snorkel the same reef. I would see similar turtles and fish, and every time I came back, there were fewer fish and turtles, and the area’s once vibrantly-colored coral reefs were turning a dull, whitish color. I saw it firsthand and wanted to do something about it. Now is the time, because our oceans and reefs are at a critical turning point. We can help by pursuing marine science and other STEM-related fields, volunteer for beach cleanups, use reef-safe sunscreen, reusable bags and water bottles, donate to non-profits working in ocean conservation, etc. The value of working together to make a positive impact on the community is priceless.” 

I am dedicated to teaching people the reality of what is happening to our oceans and how they can help. Each one of us can make a difference!
Hope Gonzalez, Owner and Founder, SPF805

IMPROV ON MAUI 

IMPROV ON MAUI 

Maui resident Mark Beltzman, a world traveler thanks to his stage, movie, and television career, has been acting, writing, and directing since 1981. He brings a unique blend of talent and passion to every performance and has captivated audiences with compelling character portrayals and dynamic storytelling on both stage and screen. In 2014, he co-founded Maui Improv (short for “improvisation”), a non-profit dedicated to creating opportunities for improv education and performances on Maui. 

Improv, a powerful tool that requires mastering skills like listening, communication, and storytelling, helps people build confidence and collaboration. At its core, improv allows for spontaneity and moments of genuine interaction. Beltzman shared, “My philosophy is to figure out what’s working and do more of it, instead of what’s wrong; and to know the difference.”  

In his improv workshops, Beltzman incorporates lessons of transformation related to his years of involvement with the Kihei men’s group, ManKind Project Hawaiʻi (MKP). “The MKP group offers spaces where men are free to speak openly and honestly about their lives, accepting responsibility, purpose, and intention,” Beltzman explained. “We recognize connections to nature and humanity as we take accountability for our actions.” 

Beltzman says MKP lessons and improv work together. “Life happens outside our comfort zone.  I call improv the ‘art of allowing’ because it is for anyone who desires to cultivate the ability to flawlessly and spontaneously create magic on stage, and in life. Ultimately, we can strip away the layers we put up to protect ourselves and can simply be our most authentic self!” 

Beltzman is also a musician and is currently the solo tubist for the Maui Pops Orchestra (MPO) and also plays with the Maui Community Band (MCB). MCB has offered four free concerts on Maui so far in 2025, and MPO recently wrapped up its summer season with a classical chamber music concert. 

For more information about Maui Improv, visit www.mauiimprov.org. Readers can also follow @mauicommunityband and @mauipopsorchestra on social media for updates regarding the local fall 2025 concert season. 

Improv encourages individuals to think on their feet and come up with creative solutions to unexpected problems.
Mark Beltzman, Actor, Director, and Musician Maui Improv

Local Chef and Restaurateur Find Success in Wailea  

Local Chef and Restaurateur Find Success in Wailea  

Recently, Aurum, the culinary brand known for its seasonal, chef-driven cuisine, debuted its first Hawaiʻi location at The Shops at Wailea. Helmed by its local partners, Chef Taylor Ponte and General Manager Natasha Ponte, the restaurant showcases fresh, locally-sourced ingredients from Maui’s leading farms and fisheries. 

Born and raised on Maui, the Pontes’ community impact is felt well beyond the kitchen. With deep connections in the local culinary scene, they can be found teaching high-school cooking demos, mentoring students, and volunteering with local nonprofits like Chef Hui and Fresh Help Maui. 

At Aurum Maui, Taylor draws on his Maui Culinary Academy training to create dishes that are both refined and island-style. Natasha’s background in both culinary arts and event design informs every detail of the dining experience, blending sustainable sourcing with genuine hospitality. “It’s incredibly meaningful to Natasha and me to bring a local lens to the Aurum experience,” said Taylor. “Every dish reflects our roots, our growth, and the richness of Maui.” 

Taylor shared, “Natasha and I met while working at the Mill House at the Maui Tropical Plantation. I was the executive chef and she was the sales and events manager. In 2020, during the Covid-19 pandemic, we were both laid off.”  Natasha added, “That was the year that Taylor was named Chef of the Year in the ‘Aipono Restaurant Awards.” 

About a month after their layoffs, the couple launched Kamado, a private chef and catering business that quickly took off. However, they always envisioned getting back into the restaurant industry. Together, they hope to create something rare: a restaurant that’s not only destination-worthy, but deeply local. 

Taylor noted, “Our menus, celebrating local farms, fisheries, and sustainable products, reflect the community that makes hospitality in Hawaiʻi unique. We pursue excellence in every aspect, from food and service to creating a warm, welcoming experience that embodies the essence of aloha.” Natasha concluded, “Our largest goal is to make a delicious meal for every customer, in a beautiful space, with great service.” 

We are both very community-based. For us, it’s exciting to bring jobs to people who were born and raised here and to share our blessings with our customers.
Taylor and Natasha Ponte, Chef and General Manager, Aurum Maui

AI-Powered Marketing for Maui Businesses 

AI-Powered Marketing for Maui Businesses 

Maui Economic Development Board’s (MEDB) recent Maui TechOhana meeting featured marketing expert and Baldwin High School alumna Jennifer Apy, who shared powerful lessons on digital marketing strategies using artificial intelligence (AI). Apy gave an instructive presentation, “Stories from the Marketing Battlefield: Wins and How We Earned Our Stripes,” to over 50 Maui entrepreneurs and small business owners.  

As a seasoned marketer for Fortune 500 brands, an Area Managing Partner for Chief Outsiders, and a certified speaker for Vistage, the world’s largest CEO coaching organization, Apy travels the country to support companies who are ready to accelerate growth. Taking advantage of her academic training in computer science, she also has experience co-founding a software company and is currently invested in a broad portfolio of startups. 

Apy explained, “My passion is for helping companies succeed and grow with go-to-market approaches,” she explained.Strategy, creativity, and resourcefulness lead to big wins. To attain top-line business results, it is key to know your customer and to reflect on your company’s ability to achieve competitive progress through blended insight, approach, and execution.” 

Ululani Shave Ice CEO David Yamashiro noted, “It’s important that all small business owners understand what AI is about and how to use it efficiently. No matter how successful a business is, owners need to stay updated on real-world tools to accelerate growth. Apy explained this well.” 

Kelli Myers from Real Broker added, “My passion lies in helping sellers navigate the market with confidence and ease. Learning new tools to use to communicate with my clientele is priceless. MEDB offers great workshops to help Maui’s small business and entrepreneur community.”  

Ron Viloria from iamakam.ai also shared, “As a small business owner, I wanted to explore how AI is revolutionizing business functions like marketing, sales, customer service, and operations to drive growth. MEDB continues to bring this kind of valuable technical assistance into our community.” 

MEDB’s Maui TechOhana provides informal networking opportunities open to anyone interested in tech-driven business strategies. Learn more at www.mauitechohana.com.  

Choosing the right digital channels, such as innovative applications of generative AI, can help deliver long-term profits.
Jennifer Apy, Area Managing Partner, and CMO Chief Outsiders

  

Wildfire Memorial 2025

Wildfire Memorial 2025

This week marks two years since the devastating Lahaina and Kula wildfires of August 8, 2023. We honor the lives lost, the resilience of our community, and the ongoing efforts towards healing. Maui Economic Development Board remains committed to supporting the people and businesses working to rebuild their homes and livelihoods. Together, we continue to rise with strength and aloha.