FOCUS MAUI NUI

Our Islands, Our Future
VIEW THE FOCUS MAUI NUI 2020 TRENDS REPORT
Meet Mr. Hughes

Meet Mr. Hughes

Under the guidance and mentorship of teacher John Hughes, students at Wailuku Elementary School are developing a sharp sense of inquiry and staying excited and engaged thanks to what they are learning during astronomy and engineering activities. Mr. Hughes and Wailuku Elementary Principal Dr. Nikan Arapoff are providing opportunities for students to explore STEM (science, technology, engineering, and math) topics, challenges, and career pathways through hands-on learning. 

Dr. Arapoff said, “We’re so proud of the keiki and everything that they are doing in our STEM program, which includes 3D-printing, Hawaiian history, and astronomy. Their participation is advancing their knowledge in a way that helps community.” 

Dr. J.D. Armstrong, Educational Outreach Specialist for the University of Hawaiʻi’s Institute for Astronomy, shared, “Hughes is one of these people that seem to really have a knack for getting things to work. He is also an avid amateur astronomer. When he started teaching at Wailuku Elementary, I set up an account for him with the Las Cumbres Observatory (LCO) educational program, Global Sky Partners. Hughes and his students are using this online resource to image objects like the Moon and anything they wish to study in their designated time. For example, one student wanted to image Halley’s Comet because it was visible when King Kamehameha was born.”  

Mr. Hughes said, “This class is making a vast difference in the lives of the students. Many of the keiki have gone from special education classes to advanced classes in a single year. I feel that it’s really changing lives, and that means everything to me!” One student shared, “This class has made me think of going into engineering and science.” Another explained, “I love making 3D objects and exploring the sky on the computer through LCO’s robotic telescope network!”  

The 3D projects begin with three main steps: designing and modeling, slicing (preparing the design for printing), and 3D printing. The students can explore this technique as a medium for creating sculptures while learning about spatial relationships. Additionally, teachers can use 3D printing to create lessons for various subjects like math and science. 

 “Our keiki are smart, and they have incredible imaginations,” Mr. Hughes concluded. “Once I give them the tools and create a sense of wonder, I have done my job!” 

The students are eager to learn. With guidance and mentoring they are soaring!
John Hughes, STEM and Hawaiian History Teacher, Wailuku Elementary School

Repairing Memories, One Shoe at a Time

Repairing Memories, One Shoe at a Time

Maui without a cobbler has been a sad story for so many people who love their broken-in shoes and boots but have no one to repair them. Repairing favorite footwear can be less expensive than buying a new pair, and extending a shoe’s lifespan also contributes to an eco-friendly lifestyle. Fortunately, the Tester family is back in business for anyone needing shoe repairs on Maui. Restoring shoes to their original beauty and functionality has been their passion for over 40 years. 

“We are delighted to return to our roots,” said Lu Tester, owner of Tester’s Shoe Repair in Kihei. “Our family-owned, woman-led business specializes in high-quality repair and restoration. Expert shoe care combines skill, experience, and dedication…we focus on delivering exceptional results using our specialized approach. With meticulous attention to aesthetics, we handle everything from heel and sole replacement to comprehensive boot and heel repair. These skills have been passed down through generations.” 

It all began with the late Ken Tester, who got his start in the trade in 1961. He learned the basics of shoe repair while serving in the Marine Corps, and after the Marines, Ken taught the trade to his sons and their wives. He recalled that the most experience he got in shoe repair was while working for one of the most respected cobblers in Hawaiʻi, Joe Pacific. This story recently came full circle when, after 90 years, Joe Pacific Shoe Repair closed its business and shipped all their equipment to the Tester family.  

For those aspiring to get a start in this much-needed profession, the skills required to master the trade can be challenging to learn. Cobblers need to be proficient in using various tools and techniques, including sewing, cutting, stitching, patching, sanding, polishing, sealing, and more. They need to think of innovative ways to repair or customize footwear and understand the needs and preferences of their customers.  

“Proper maintenance and repairs can significantly extend the life of shoes, making them more cost effective and feeling new again,” Lu added. “We also offer precision care for accessories, such as belt and bag repair. We’re so happy to be back in business!” 

Every repair we do is executed with care. Damaged soles, frayed stitching, and scuffs are taken care of using methods honed through decades of craftsmanship.
Lu Tester, Business Owner and Cobbler, Tester’s Shoe Repair

Makawao Stampede Barrel Racing Champions 

Makawao Stampede Barrel Racing Champions 

The Makawao Stampede is taking place once again this year, with three days of rodeo and live music events at the Oskie Rice Event Center from July 4-6. With its history dating back to the 1950’s, the small-town rodeo has preserved the cultural significance of horsemanship and the paniolo (cowboy) lifestyle in Hawaiʻi.  

A main rodeo attraction, barrel racing is a competition that shows true teamwork between rider and horse. The rider must be able to guide the horse effectively, while the horse must be responsive, athletic, and mentally prepared to navigate the cloverleaf pattern at speed. 

Rachel Cockett, the 2024 Makawao Stampede Women’s Barrel Racing Champion, said, “Women often gravitate towards barrel racing due to the sport’s unique blend of speed, precision, and the strong partnership between horse and rider. Barrel racing is a fast-paced, high-intensity sport that demands quick thinking and precise execution, providing a thrilling, challenging, rewarding, and competitive outlet for riders.”  

Cockett grew up on Maui and started riding horses when she was three years old. In 2021, she opened Barra Ranch in Kula, where she trains horses and riders in the skills she has learned. Cockett noted, “My vision is to create a place that I wish I had in my childhood, to give every ounce of knowledge to the kids to help them succeed, and also to become a better athlete myself.”  

Moorea Feliciano, the 2024 Makawao Stampede Rodeo Junior Barrel Racing Champion, added, “The Stampede offers a chance to see the skills of the local paniolo. I also love that we get a chance to show people how amazing and fun rodeo can be!” 

Feliciano, now 13 years old, started riding at the age of seven and began barrel racing at the age of nine. She says her greatest rodeo memory is winning the 2024 Junior Barrel Racing Championship and doing the victory lap on her horse, Buddy. “Every barrel racer dreams of that experience. My motto is to always have fun and keep my horses’ safety first.”  

For more information about the event and to buy tickets online, visit https://oskiericeeventcenter.com/events/.  

It’s important to have patience with this sport, put in your time and effort, and take advice from everybody who wants to help you. See you at the rodeo!
Moorea Feliciano, Junior Barrel Racing Champion, 2024 Makawao Stampede

MEDB’s Annual Ke Alahele Education Fund Dinner on August 23 

MEDB’s Annual Ke Alahele Education Fund Dinner on August 23 

Maui Economic Development Board, Inc. (MEDB) is hosting its annual Ke Alahele Education Fund Benefit Dinner and Auction, themed “Pathways to Our Future,” on Saturday, August 23, 2025, at the Hyatt Regency Maui Resort and Spa in Kāʻanapali. The evening will begin with a reception and silent auction at 4:30 p.m., followed by dinner at 6 p.m. 

During the event, guests will have the opportunity to bid on a variety of items in the popular Apples for Education Auction, compete in teams during MEDB’s signature interactive game, and hear inspiring stories highlighting the remarkable accomplishments of students in science, technology, engineering, and math (STEM).  

“Our community’s future depends on equipping the next generation with the skills to thrive,” said Leslie Wilkins, president and CEO of MEDB. “Through STEM education, we’re empowering our youth to become problem solvers, innovators, and leaders who will shape a resilient and prosperous future for our islands.” 

Proceeds from the event will directly support MEDB’s comprehensive STEM programs, which provide Maui Nui students with educational opportunities from kindergarten to career. These programs play a crucial role in shaping the students’ futures and fostering a thriving, resilient Maui. 

The Hyatt Regency Maui Resort and Spa in Kāʻanapali is offering a special room rate of $349-379 from August 22-24 for guests attending this year’s fundraising dinner. A complimentary shuttle service will also be available for guests traveling between Central Maui and the Hyatt Regency Maui Resort. To reserve dinner seats, become an event sponsor, or donate an item or gift card for the Apples for Education Auction, visit www.medbpathways.org, contact MEDB at 808-875-2300, or email pathways@medb.org

Maui County public school students in grades 6-12 (including those who graduated this spring) are also invited to submit STEM community service projects completed during the 2024-25 school year for the Daniel K. Inouye Innovation Award. The award finalists will be invited to attend the Ke Alahele Fund Dinner. The winning individual or team will receive $5,000 to support their school’s STEM programming. For more information, visit www.medbpathways.org/2025dkii.  

Kahākūkahi Foundation 

Kahākūkahi Foundation 

With headquarters at Honokohau Bay on Fleming Beach, the Kahākūkahi Foundation has built a community that empowers keiki (youth) through ocean sports, environmental stewardship, and a deep connection to the ʻāina (land) and kai (sea). Founded in 2000 by Zane Kekoa Schweitzer, the nonprofit has equipped their facility with surfboards, stand-up boards, windsurfers, and outrigger canoes for the keiki to enjoy while learning about ocean safety and marine science. Their programs run Monday to Saturday, 11am-5pm. 

Schweitzer grew up in the Maui ocean. He has earned approximately 15 world championships in water sports and is a two-time Ultimate Waterman. His unique experiences, from traveling around the world for international competitions, to team-building, to ocean conservation, inspired him to publish his first book, Beneath the Surface. Beyond the waves, he collaborates with local artists, healers, and other community members who amplify the message of ocean preservation. Now, he is determined to give back to the community he loves and its future generations. 

“Since the devastating 2023 Maui wildfires in Lahaina, Kahākūkahi Foundation has refocused its mission on uplifting the physical and mental well-being of the Maui keiki,” Schweitzer explained. “Since February 8, 2025, we’ve hosted over 12 different schools, over 700 students during outdoor school field trips, and over 1,500 people total including adults. We believe every child in our community should have access to these ocean activities and cultural practices, which is why we provide mentorship and all necessary equipment at no cost to them!” 

With a full-time staff and structured curriculum, Kahākūkahi makes science and conservation fun, engaging, and impactful. This allows keiki to develop skills and healthy mindsets that extend into their daily lives. Along with ocean activities and environmental stewardship, the Foundation has also developed a Hawaiian language program, featuring storytelling with kupuna. Schweitzer added, “Through all our endeavors, we hope to display the conviction behind our beliefs and share it all with the wider community.” 

For those interested, Kahākūkahi Foundation offers internships, scholarships, and ongoing mentorship. For more information, visit online at https://www.kahakukahifoundation.com. 

At Kahākūkahi, we aim to inspire our keiki to experience the ocean and feel the connections among our islands, friends, and ‘ohana across the world. I have seen our programs uplift spirits and help heal where needed.
Zane Kekoa Schweitzer, Founder and Executive Director, Kahākūkahi Foundation

WHAT IS EACH? 

WHAT IS EACH? 

Emergency Animal Care & Help (EACH) is a registered 501(c)(3) nonprofit that was founded by Ayla Mader early in 2023. The Board of Directors, all women, has been working hard to provide services to low-income Maui residents who are struggling to pay for emergency veterinary bills. They have quickly gained local recognition for their work and were selected by 100 Women Who Care Maui to receive a $20,000 nonprofit award in December 2024. 

“Since the tragedy of the fires that took place in August 2023, we have been using our resources to aid fire victims as well,” said Mader. “Here at EACH, we recognized that despite her small size, Maui has a huge need for more animal resources. Organizations like the Maui Humane Society need all the help they can get. There has been a huge void created by the closing of the Hawai‘i Animal Rescue Foundation at the end of 2024. EACH is here to fill in some of the gaps. We step in when animals are falling through the cracks and keep them where they belong, with their people. We make it so families do not have to euthanize or surrender their beloved pets, which also helps alleviate the strain on other organizations, including our local veterinarians. EACH wants to help not just animals, but their people and our community.” 

Mader shared that Hawaiʻi has one of the highest rates of pet ownership in the US, with over 60% of households owning pets. EACH is striving to ensure that every animal is able to receive care and that pets are not neglected when ill or injured due to financial hardships. They also help educate people about pet ownership and address the root causes behind animals’ suffering on island. 

“Our amazing team of regulars and part-time volunteers are committed to helping the families on Maui and their animals,” Mader added. “With aloha, we have created a solution to give animals a second chance. Seeing this urgent need on Maui, for residents and their pets, is the reason we formed our organization. Our commitment is to continue to provide solutions to the people and animals on the island. We are consistently growing, all thanks to the helping hands of our amazing Maui community.”  

For more information, including how to request assistance, see a list of other Maui-based animal resources, and sign up to volunteer and donate, visit EACH online at each808.com.  

EACH focuses on making the maximum positive effort for people to care for their pets. Every person, regardless of economic status, deserves to experience the love of an animal.
Ayla Mader, Founder and President, Emergency Animal Care & Help

CLEAN & SAFE IN WAILUKU 

CLEAN & SAFE IN WAILUKU 

Interacting with houseless individuals on the streets can often leave one unsure of how to offer assistance. In a world where even simple gestures can make a big difference, an act of caring can help foster empathy and genuine connections. The County’s Clean & Safe program in Wailuku seeks to do just that. Coordinated by the nonprofit Ho‘omaika‘i Services and guided by the dedicated leadership of its program director and retired Maui police officer, Lawrence Kauhaʻahaʻa, this program works hand-in-hand with property owners to ensure their buildings and land are safe and secure. Most importantly, it offers help to those in crisis by connecting them with essential social services and housing programs. Clean & Safe also hires houseless and mental health clients to sweep, clean, and maintain the area, providing them with a sense of purpose. 

“Born out of necessity in 2016, the program emerged during a challenging time for Wailuku Town,” Kauhaʻahaʻa explained. “The streets were becoming home to more vagrants, individuals with mental health issues, substance abusers, and the houseless. Merchants were uneasy about walking to their cars after hours, businesses were struggling, and residents were voicing their safety concerns to their councilmembers.” 

That’s when Erin Wade from the County of Maui Department of Management reached out to Kauhaʻahaʻa, who stepped up to lead the program with his dedicated team of coaches and a supportive network of social service providers like Mental Health Kokua, which has been serving the community for 52 years.  

“Thanks to their collective efforts, the program has transformed Wailuku,” Kauhaʻahaʻa said. “Today, the Clean & Safe program is a beacon of hope and safety, playing a vital role in keeping our community vibrant and secure while making a significant difference in the lives of those in need.” 

Dr. Tom Vendetti, retired director of Mental Health Kokua, added, “Prior to the program, the store owners on Market Street viewed the mentally ill clients as lazy, crazy, and bad for business. Once the clients started cleaning and securing Market Street, the community got to know and appreciate their work and saw their dedication to the job. Like most, people with a mental illness want a job, to be loved and to be part of the community. This program could be a model for communities all over Hawaiʻi.” 

In essence, the key to meaningful interaction lies in empathy, respect, and understanding. The sincerity behind our actions can truly make a difference in someone’s life.
Lawrence Kauhaʻahaʻa, Program Director, Clean & Safe

Online Marketing Expert presents for Maui TechOhana 

Online Marketing Expert presents for Maui TechOhana 

In a recent Maui TechOhana meeting, organized by Maui Economic Development Board (MEDB) and supported by the County of Maui, Maui native Nick Ponte, founder of Myna Marketing, presented “How to Get Your Business Found on Google.” Ponte, an expert in digital advertising and marketing for local businesses, discussed practical, easy-to-implement strategies with the 43 in-person and 27 online attendees. 

In his power-packed session, Ponte, recognized by Pacific Business News as running Hawai’i’s second fastest-growing business in 2024, broke down simple, effective approaches to help attendees rank higher on Google search results and attract more customers. He explained that if a business isn’t showing up on Google‘s first page, it’s losing potential customers to competitors. 

“At Myna Marketing, we provide exceptional digital marketing services,” Ponte said. “We have helped over 500 local businesses grow their online presence and grow their revenue. It’s important to know whether SEO (search engine optimization) or Google Ads is the right fit for a business and how to optimize a website for local search and customer engagement. Simply put, it’s important to discover what is the right fit for each business to be relevant.” 

Ponte explained the fast-paced demands of competitive markets. Using some of his local clients as examples, he showed the biggest SEO mistakes business owners make and how to fix them, even for business owners who are not tech experts. In addition, he shared steps needed to boost online presence, such as how to optimize a website for local search, how to backlink, the importance of reviews, and customer engagement with Google My Business. 

“The internet has become the go-to method for individuals to get their information,” he noted. “Every day more users are utilizing search engines like Google, which is why more online presence is needed to succeed. Clientele need to locate your business quickly and easily.” 

Attendee Tara Lee from Tara Lee Photography shared, “I’m presently doing a complete rebrand of my business, so it was great to learn about SEO, Google Ads, and much more. It was a great learning experience.” 

Sherri McCollum from Maui Mermade Jewelry added, “I’ve been stuck with my website and Google placement. Nick explained everything in simple terms and now I understand what to do. If I need more help I’m going to hire him. Thanks, MEDB, for such an informative talk.” 

For information about future Maui TechOhana events, which are free and open to the public, visit https://www.medb.org/techohana/ to sign up for the Maui TechOhana mailing list. 

I have a passion for helping businesses thrive in the digital world and succeed in competitive markets.
Nick Ponte, Owner, Myna Marketing

Community Crafting with FRIENDS & FAIRE 

Community Crafting with FRIENDS & FAIRE 

Founded in 2019 in Wailuku, Jamie Anderson’s Friends & Faire (F&F) is an in-studio space where people can gather to create, learn, and share their craft. In 2023, F&F also began focusing on mobile workshops, bringing creative experiences to private parties, team building events, and pop-up locations. Now, F&F is settling into their new home on Market Street in Wailuku, where they’ll continue to cultivate a community of creativity. 

“Creativity, entrepreneurship, and teaching run in my family on both sides,” Anderson explained. “Together, my mom and dad, Arsie and Bruce, have made F&F possible by fueling my own creativity. I started making gifts, clothing, and jewelry at a young age with my artsy mom and helped her sell at numerous craft fairs. That led to eventually selling my own creations. Occasionally, mom teaches a workshop or two and is the best helper for big workshops. My retired school-principal dad has his hand on every wood piece that is used for workshops, from sourcing the wood to cutting and sanding every piece.” 

As a part-time middle school art teacher, Anderson has gained much experience as an instructor with community connections. She loves crafting and making memories with everyone who signs up for a workshop. “I love creating something cool with my clients,” she noted. “F&F presents classes for adults and keiki, which include ceramics, wood burning, stenciled wood signs, block print, mixed media, lei-making, and numerous other craft-related items. We love hosting birthday parties, girls’ night out, bridal/baby showers, bachelorette parties, staff holiday parties, or team-building activities with community members. We can create a craft experience that caters to any group, no matter the size.” 

Anderson’s vision is to have a community of crafters and artists in her new space, both making and selling crafts. “We can plan something in our Wailuku space or a location of choice,” she added. “Let’s plan a creative gathering! F&F is the right place for those who like to make all kinds of things.” Upcoming workshops include a Keiki Craft Camp on May 26 and Upcycle Crafts workshops every Saturday from 10am-12pm.  

For more information, visit online at https://www/friendsandfaire.com or follow F&F on Instagram, https://www.instagram.com/friendsandfaire/.

Workshops are led by talented Maui artists, crafters, and teachers. Whether in our new space or a private home, workplace, or event venue, we welcome all fellow makers!
Jamie Anderson, Founder and Owner, Friends & Faire