As the gift-giving season begins, Maui Economic Development Board (MEDB) encourages the community to participate in Small Business Saturday (SBS), a nationwide initiative that aims to support small local businesses. Also called the “Shop Small” movement, it was founded by American Express in 2010 to promote small businesses during the holiday season and is observed annually on the Saturday after Thanksgiving.
“We know that Maui small businesses need our support more than ever as they navigate the effects of the August 2023 Lahaina and Kula wildfires,” said Leslie Wilkins, MEDB President and CEO. “SBS reminds us of the prime shopping opportunities right in our own backyards.”
Maui’s arts industry in particular has suffered significant losses due to the wildfires. Local artist and Wailuku studio owner Taryn Alessandro shared, “Once supported by Front Street’s thriving, world-wide art market, local artists are now finding ourselves having to figure out new ways to get our work out there. Many of us also lost years, even decades worth of original work – so we are simultaneously re-building our collections along with our business models.”
Many of these local creators are now relocating to Wailuku. Alessandro explained, “I am right in the heart of downtown Wailuku, where many other artists are establishing themselves, as we collectively grow into ‘Maui’s Arts District.’ It is both a humbling and exciting time.” In addition to the Wailuku Arts District, weekly markets such as the Maui Swap Meet and the Upcountry Farmers Market offer additional opportunities for shopping small. “This is the place to find the real bargains on Maui,” said Cary, one of the Swap Meet vendors.
For those who prefer to shop from home, Pop-Up Mākeke is a virtual marketplace designed to support Hawaiian small businesses. Created by the Council for Native Hawaiian Advancement (CNHA), Pop-Up Mākeke features Hawaiʻi-based small business owners, artisans, and vendors. Kūhiō Lewis, President and CEO of CNHA, emphasized, “This mākeke helps keep that spirit of community that makes Hawaiʻi unique. In order for our community to succeed, we need to empower those businesses rooted here in Hawaiʻi.”
Even more local businesses can be found online using Shop Small Hawaiʻi’s directory of small businesses, available at shopsmallhawaii.com. Hawaiian Airlines’ Made on Maui Festival also maintains an online directory of all vendors who participated in the festival, available at https://www.madeinmauicountyfestival.com/our-vendors.
The support of the local community is crucial to us artists and small businesses. As recovery continues, we are here and we are open for business!
Taryn Alessandro, Artist and Studio Owner, Taryn Alessandro Fine Art LLC
As National STEM Day approaches on November 8, Maui Economic Development Board (MEDB) reflects on and celebrates how far Maui Nui’s STEM community has come in recent decades. In 1999, Senator Daniel K. Inouye encouraged MEDB to strengthen Hawaiʻi’s STEM (science, technology, engineering, and math) education-to-workforce pipeline. In a 2004 statement to the U.S. Senate about expanding the role of women in STEM, Sen. Inouye observed, “Not only is it a strategy that will ensure our global competitiveness and national security, but it is the right thing to do to ensure that all our citizens have equal access to the education and training needed to succeed.”
MEDB took the message to heart and developed the Women in Technology (WIT) Project, now STEMworks™, to motivate underrepresented groups such as women and Native Hawaiians to pursue technology-related careers. Leslie Wilkins, former WIT program director and MEDB’s current president and CEO, commented, “Virtually every field in every sector of the economy needs STEM professionals, people who are fluent in various technology skills.”
Maui resident Lisa Thompson, Operations Unit Director for KBR, Inc., recalled the hurdles women faced when she began her STEM career. “Back in the 80’s, it was very difficult for women to balance a career with being a mom. Plus, there were so many new technological skills to learn.” Currently, she is optimistic, and observed, “I see a lot more women going into technology, but we are still the minority. MEDB’s educational outreach programs inspire and empower students and educators to have the confidence that they can succeed.”
Katlynn Vicuña, a UH Mānoa alumna and mechanical engineer for Lockheed Martin, also shared, “From a female standpoint, I still find myself in meetings with mostly men, but now they tend to listen to what I have to say. I love that there are many female as well as young professional engineer groups, as in some of MEDB’s programs, where people get together, support, and lift each other up. In fact, through an MEDB event, I was inspired to take an internship at Lockheed Martin where I was offered a permanent position.”
MEDB is excited to continue offering STEM learning opportunities to students all across the state this school year. STEMworks’ biggest event of the year, the 16th Annual Hawaiʻi STEM Conference, will be held at the Hawaiʻi Convention Center in Honolulu on March 24 and 25, 2025. For more information, visit https://www.hawaiistemconference.org/.
There is a diverse set of career paths in technology…the last 30+ years in my career included programming, data administration, information security, and much more. Currently, I’m a director managing a large team of technical individuals.
Lisa Thompson, Operations Unit Director, KBR, Inc.
Kristi Yamaguchi’s Always Dream non-profit organization, with the support of the Hawaiʻi Department of Education, has brought its Always Reading program to two elementary schools in Lahaina this school year – King Kamehameha III and Princess Nāhiʻenaʻena Elementary – expanding its Maui County presence. The Always Reading program provides families of pre-K and kindergarten students with tablets, a digital children’s library, and local book coaches who teach families how to use the tablet and provide ongoing encouragement, strategies, and accountability. These efforts broaden children’s access to books, increase at-home reading time, and engage family members in their children’s learning journeys.
Olympic gold medalist, author, and philanthropist Kristi Yamaguchi founded Kristi Yamaguchi’s Always Dream in 1996, with the Always Reading program launching in 2012. Today, in addition to the two Lahaina schools, the organization is partnered with three elementary schools on Molokaʻi, four on Hawaiʻi island, and 10 on Oʻahu. This year, Always Dream expects to serve over 2,400 children and their families across the state. “We are honored to be welcomed by Complex Area Superintendent Winkie to provide students and families of Lahaina with the tools and support to build strong reading routines at home,” Kristi commented.
Ian Haskins, the principal of King Kamehameha III Elementary, shared, “We are pleased to have the Always Dream reading program in our school for our kindergarten and preschool students and families. The program will be beneficial by providing access and relevance for the importance of reading to children at a young age.” He added that “the purpose is to build language, literacy, and social skills that promote a healthy brain development, leading to success in school.”
This year marks Always Dream’s 10th anniversary of serving keiki in Hawaiʻi. For over 30 years, Kristi has considered Hawaiʻi a second home, with people across the state offering her support during her skating career. When it came time to expand the Always Reading program outside of California, Hawaiʻi was first on the list. Kristi wanted to make an impact in the communities that have shown her so much aloha. Outside of Hawaiʻi, Always Dream partners with 17 schools in the California Bay Area, with plans to serve 10,000 individuals in California and Hawaiʻi annually by 2027. For more information, visit alwaysdream.org.
Our hope is that our Always Reading program offers a sense of stability for families during this school year as a small part of the community’s journey toward healing.
Kristi Yamaguchi,
Founder and Board Chair
Kristi Yamaguchi’s Always Dream
After moving from Texas to Hilo at age thirteen, Jill Engledow arrived on Maui in 1968 already in love with Hawaiʻi—its land, people, and culture. As an award-winning author and journalist, for years she has written nonfiction about Maui, from news stories to books. After working as a reporter for the Maui News from 1980 to 1998, Engledow turned to freelance writing, mainly about historical Maui events and the local culture.
Engledow’s nonfiction books include Haleakalā: A History of the Maui Mountain, for which she was awarded a 2013 Independent Book Publisher Award. In addition, her book Sugarcane Days: Remembering Maui’s Hawaiian Commercial & Sugar Company won a Preservation Honor Award from the Historic Hawaiʻi Foundation.
Another of Engledow’s books, The Story of Lahaina, has been in great demand again. “People have been sending me notes of appreciation for writing it because they want to remember the Lahaina they loved so much,” she said. “I have recently added a chapter at the end about the 2023 wildfires. It was such a tragic event and such a huge loss. My heart and prayers go out to all those affected as I, along with many, look forward to Lahaina’s restoration.”
Currently, Engledow is working on novels, using what she has learned about this “world’s best island” to tell tales about women making lives for themselves on Maui in years gone by. “I love to tell a story,” she emphasized, “and Maui is an amazing place with an incredible history. Fiction is new for me. It takes a long time to come up with a plot. However, through my knowledge and local experiences, the Women on Maui trilogy was born.”
The trilogy begins with The Island Decides, a 1971 story about single-mom Carrie Ann Emerson’s search for her lost daughter and how they end up on Maui. In the sequel, A Dollar and Love, the story continues with Carrie and her daughter, Rorie, living in rural Makawao. Finally, in Rose’s War, an Upcountry Maui woman’s friend and farm manager is unjustly suspected of being a Japanese spy during WWII. All of Engledow’s books are available on Amazon.
Maui resident and 2002 St. Anthony High School graduate Keith DeVey is the founder of Maui Walking Tours. The company, launched in early 2024, offers free guided walks through Kīhei and historic Wailuku town. The tours highlight each area’s origins and new developments, including details about local history, important landmarks, and street art. DeVey has done extensive research to uncover the best local stories, and his walks showcase the island through the eyes of a long-time resident who truly believes Maui is the best place on earth.
“Guided walking tours are a wonderful way to really get to know the place you live or are visiting,” said DeVey. “People get to hear stories that I collected firsthand through one-on-one meetings with historians, authors, local kupuna, historical practitioners, city officials, residents, educational outlets, and local architects. My sources include George Rixey, community architect and former president of the Kīhei Community Association; Lucienne De Naie, published Maui author and historian; Vernon Kalanikau, Maui County cultural advisor and lead organizer of the ahupuaʻa sign project; and Elan Vital, the artist who sculpted the Kalama Park whale.”
DeVey has assembled walking routes that allow participants to take a step back in time to better understand the present. He explains how land was divided and cared for by the early Hawaiians, the influence of the first missionary families, the formation of large plantations, the impact of the US military during WWII, and the transition to a tourism-based economy in the 1960s and 1970s. The Wailuku tour pays special attention to the revitalization of the town as a center for artists and the town’s numerous murals.
DeVey added, “I also want people to become more familiar with the colorful flora and fauna seen throughout the Hawaiian Islands, which are unlike anywhere else in the world. After each tour, participants routinely come up to me to personally share how much they enjoyed it. Some even tell me their unique history of living in or visiting Kīhei and Wailuku through the decades.”
Each tour is capped at 25 participants to ensure an enjoyable walking and learning experience. To sign up for one of the free upcoming tours, visit www.mauiwalkingtours.com.
Through my own travels, I discovered some of the most memorable takeaways were experienced through free walking tours guided by locals that lived in each community.
Keith DeVey
Founder and Tour Guide
Maui Walking Tours LLC
St. John’s 39th Annual Kula Festival is the place to be on Saturday, September 21st. An upcountry tradition, the festival is returning after last year’s cancellation due to the August 2023 wildfires. The festival began in October 1982 as a fundraising event to support both St. John’s Church and various partner charity organizations. At its peak prior to the pandemic, the event saw 2,500 attendees each year.
“All the much-loved local artists and crafters, wide variety of food for sale, produce, plants, baked goods, keiki zone, silent auction, quilt show, and the gift shop will return,” said Maui artist and festival co-chair Deb Lynch. “For the first time, several fine art paintings will be exhibited, and there will be pony rides for the kids as well. The all-day live music and entertainment, hosted by Manaʻo Radio, includes Isle of Maui Pipe Band, Cheryl Rae, Jamie Lawrence, Kawika Ortiz, Steve Grimes, Benny Uyetake, Halau Hula, and Wehena o ke Ao.”
Festival co-chair Joseph Cascio added, “This year our St. John’s leadership team decided a portion of our net proceeds will be shared with the Kula Community Watershed Alliance (KCWA). This critical watershed has been seriously destabilized and is now at risk in the aftermath of the wildfire. Neighbors immediately joined together to commit to the recovery and long-term stewardship of this special place.” To further support recovery and land stewardship efforts, the festival will be a zero-waste event.
The KCWA’s executive director, Sara Tekula, explained, “In August 2023, approximately 230 acres of the Waiakoa watershed in Upper Kula, including over 23 homes and dozens of structures and trees, were burned in the fire. With the guidance of ecological and cultural advisors, the KCWA strives to restore the ecological identity of this area through careful sourcing of seeds within our ahupuaʻa, nearby habitat preserves, and saplings that have origins nearby. Remembering the Hawaiian proverb, ʻaʻohe hana nui ke alu ʻia (no task is too big when done together by all), we are grateful that St. John’s recognized us and the work that we are doing. This is a great honor for us.”
The festival will take place on Saturday, September 21st, from 9am to 4pm at St. John’s Church (8992 Kula Highway across from Keokea Park). Admission is $2. For more information, visit stjohnsmaui.org/kulafestival and kulacommunitywatershed.org.
All are welcome to enjoy a fun day at the festival and help us support the Kula Community Watershed Alliance!
Deb Lynch and Joseph Cascio
Kula Festival Co-Chairs
Maui resident Joseph Imhoff, co-owner of Haleakalā Biochar, has a passion for land restoration. A 2022 alumnus the Ka Ipu Kukui program, co-founder of the Plant a Wish project, and a recipient of the Mālama I Ka ‘Āina Award, he also serves on the Maui County Arborist Committee. His ongoing work is focused land stewardship, tree planting, and the restoration of native habitats.
Located high on the slopes of Haleakalā, the family-run business was founded in 2020 and has been committed to making the highest quality biochar to support the health of soils, fresh water, and the ocean. They provide Maui-made biochar for agricultural producers, home gardeners, land restoration projects, stormwater filtration projects, and soil remediation. This is especially important in the aftermath of the 2023 wildfires, and Imhoff’s team now offers free biochar to fire survivors whose properties need soil remediation.
“Biochar is simply a foundation for healthy soils,” Imhoff explained. “It works by providing beneficial microorganisms, the sorts of little critters that enrich the soil, feed plants, and produce healthy ecosystems. When pre-charged with these beneficial organisms, biochar promotes plant health. We utilize dying eucalyptus and wattle trees that burnt up during the 2023 fires…With hardwood-sourced biochar made to the right specifications, we can also improve water and soil quality, increase soil fertility, and raise agricultural productivity. We basically cook it down to pure carbon. It’s 100% charcoal, and it has no contaminants in it.”
Kahoʻolawe Island Conservation and the University of Hawaiʻi contracted Haleakalā Biochar to help with planting in inaccessible areas of Kahoʻolawe as part of ongoing reforestation efforts. The program uses drones to release native seeds, sourced on Kahoʻolawe, in seed balls containing a mixture of compost and biochar to help keep the seeds viable for a longer period as they take root.
“So far, we’ve had three Native Seedball Workshops,” Imhoff said. “Each drone can take 50 loads, deploying a string of 100 seed balls with each flight. We are basically supercharging the seed balls with the most micronutrients we can. It’s like a cocoon with nutrients that will grow, become a plant, and then a tree that will help restore the island.”
Thanks to grant support from the County of Maui and MEO, we are able to scale up production and donate 3 cubic yards of biochar to qualifying fire survivors who lost homes and would like to protect their land before rebuilding.
Since 2020, Maui Economic Development Board’s (MEDB) STEMworks team and its partners have delivered a highly successful Agriculture (Ag) Business and Technology Internship program, placing 179 Maui County high school and college students with host companies in the ag industry. The internship experience provides valuable work-based learning for STEM (science, technology, engineering, mathematics) students, who not only to gain technical skills but also have the chance to explore a new career pathway while working on real-world projects. The 2024 summer cohort of 25 interns recently wrapped up their 6-week program with a virtual showcase highlighting their experiences. This summer, STEMworks worked with 17 host companies on Maui, Moloka‘i, and Lāna‘i to make these internships possible, and the interns’ projects covered everything from conservation to food production. Thanks to funding from the County of Maui, STEMworks is able to pay every intern a competitive stipend.
“This program allows students to obtain work-based learning experiences in different ag fields and shows them that there is a lot more to agriculture besides farming and ranching,” said Britney James, MEDB’s program manager for agriculture, education, and business development. One of the intern mentors, Korey Harris, co-owner and co-founder of Simple Roots, added, “It’s great for the younger generation to be working in any aspect of the agricultural field. It teaches about hard work, patience, and, most importantly, gratefulness.” Tyson Kongsil, Simple Roots intern from King Kekaulike High School, said, “As I shadowed Korey, I learned a lot about taking care of chickens, how to build a hen house, and what quality looks like in food production. I also learned about regenerative farming practices that enrich the soil to help maintain a healthier way of life for our community.” Grow Some Good (GSG) intern, tenth grader Keala Rodriguez, also shared, “Each day, I did a variety of tasks in the garden that included learning the different properties of plants and how to effectively grow and harvest them. I also enjoyed working with the kids at the YMCA GSG garden. We donated our harvest to them, so my project greatly impacted the community.” To read profiles of all the STEMworks summer interns and see updates about applying for the Fall 2024 and Spring 2025 cohorts, follow STEMworks on Facebook, facebook.com/STEMworksHI, and Instagram, instagram.com/stemworks/.
To keep Hawai‘i’s agricultural industries strong and sustainable, we need to engage our youth in experiential learning. They are our future leaders.
Britney James,
Program Manager for Agriculture, Education, and Business Development, MEDB
Maui Economic Development Board (MEDB) is excited to host its annual Ke Alahele STEM Education Fund Benefit Dinner & Auction on October 26 at the Wailea Beach Resort – Marriott, Maui. This year’s event, themed “Pathways to Our Future,” will bring the community together to celebrate and support Maui County’s youth as they explore educational and career pathways in science, technology, engineering, and math (STEM).
The evening will begin at 4:30 pm with a reception, during which attendees can participate in the much-anticipated Apples for Education Silent Auction. Adding an element of fun and excitement, the evening will also feature MEDB’s signature STEM trivia game.
Throughout the evening, guests will be inspired by stories from local students who have been guided by MEDB’s comprehensive and free STEMworks educational programming, which includes afterschool activities, field trips, summer camps, and paid internships. These young innovators represent the future of Maui, showcasing the profound impact that community-supported education can have on their lives. Their achievements are a testament to the power of investments in STEM to create pathways that lead to success.
Proceeds from the event will directly support STEM programs, which provide Maui Nui students with opportunities from kindergarten to college and beyond. For more information on sponsorship opportunities and to make reservations, visit www.medbpathways.org.
Investing in STEM education is investing in our future. By equipping our youth with the skills and knowledge they need to face a wide range of challenges, we’re strengthening our community and ensuring a vibrant and sustainable future for our islands.
