FOCUS MAUI NUI

Our Islands, Our Future
VIEW THE FOCUS MAUI NUI 2020 TRENDS REPORT
Santa and Mrs. Claus bring holiday cheer to Maui

Santa and Mrs. Claus bring holiday cheer to Maui

Maui’s own Santa and Mrs. Claus are a common sight throughout the holiday season despite the islands being over 4,700 miles away from the North Pole. “As we get older,” Santa said, “the warmer tropical weather during the blustery cold North Pole winters is much better for our health.” The festive couple explained that although their work continues all through the year on Maui, December is of course their busiest month.   

Since moving to Hawaiʻi in the late 1990s, Maui’s Santa and Mrs. Claus have found the right opportunities to continue volunteering all year round. Mrs. Claus always brings Christmas cheer by cookie baking, holiday decorating, and even volunteering as a reindeer or elf for children’s events. She has contributed to the Maui community for decades, volunteering her time through activities like assisting the Maui Food Bank with distribution drives at Maria Lanakila Church, organizing food drives, and reading to children in the Read Aloud America school programs. 

Santa explained, “In collaboration with the Hansen family’s Annual Toy Drive, we made our first appearance together benefitting the Friends of Children’s Justice Center. Additionally, we make appearances in the Kahului Library, the Kihei Library, the Maui Police Department’s Annual Children’s Holiday party, Hale Makua, and other places in the community.”  

Always appearing in authentic vintage Christmas outfits, the couple shared, “we donate to the Maui Food Bank, have lunch at Zippy’s, fill gas at Costco, pick up Christmas cards at Target, shop for candy canes at Walmart, and visit local coffee shops. It takes people by surprise to see us out in the general public, not hired by the store, and not asking for money. We are simply humbled to have a moment with community members.” 

They concluded, “The magic we bring during Christmas ignites the spark in imagination long after the holiday is over. It’s these moments of family and togetherness, smiles and laughter, that always live deep in our hearts.”  

It’s a great honor to serve the Maui community at Christmas as a symbol of love and joy throughout the holiday season.
– Santa and Mrs. Claus

Local Students Explore Healthcare Careers at Kaiser’s Maui Lani Clinic 

Local Students Explore Healthcare Careers at Kaiser’s Maui Lani Clinic 

Over 50 students from across Maui County, including 3 from Molokai, joined healthcare professionals at Kaiser Permanente’s Maui Lani clinic in November for a Saturday filled with career exploration and hands-on learning. The event, organized by Maui Economic Development Board’s (MEDB) STEMworks™ program and Kaiser Permanente staff, was designed to introduce students to a variety of healthcare specialties through activities run by medical providers themselves. 

“With healthcare comprising over 10% of Maui County’s employment, MEDB is committed to supporting the growth of our local healthcare workforce, identified as a top priority by the Maui County Healthcare Partnership,” said Ila Ferris, MEDB’s Healthcare Program Manager. “We’re so grateful for our continuing collaboration with Kaiser Permanente Hawaiʻi to introduce students to the many career pathways available so they can thrive locally and contribute to the wellbeing of their community.”   

The five specialties featured during the event were primary care, physical therapy, pharmacy, wound care, and phlebotomy. Students practiced skills like taking vital signs using a stethoscope and blood pressure cuff and drawing blood from a realistic silicone arm. At the physical and occupational therapy station, participants learned about human anatomy and exercises for recovering from sports injuries in Kaiser Permanente’s on-site gym. Students enjoyed a Jeopardy-style game to test their pharmacy knowledge, and the wound care station emphasized the importance of proper wound treatment using fruits to illustrate what wounds look and feel like during the healing process. 

Students reflected on their own interests and possible career pathways after hearing about the experiences of the healthcare professionals involved in running the event. “I learned about being an internal medicine doctor and how there are many specialties you can branch off into,” noted Maui High School senior Jasmyn Yun.  

“I really loved being able to get hands on and being able to talk with professionals in the medical field…for the short amount of time we had, I think it was really good,” commented Kody Manegdeg, a senior at King Kekaulike High School. “There’s way more to the medical field than just nurses and doctors,” he added. 

Building a strong physician and clinician pipeline for Maui starts long before college or medical school; it starts with exposure, encouragement, and opportunity. These career exploration days are another step toward ensuring our Valley Isle students see a place for themselves in the healthcare workforce.
– Dr. Chris Martin, Associate Area Medical Director, Maui, Kaiser Permanente Hawaiʻi

Share the Holiday with the Maui Community Band 

Share the Holiday with the Maui Community Band 

Giving concerts for the community at various venues around the island, the Maui Community Band, a nonprofit ensemble, offers numerous performances throughout the year. The band is a diverse group of about 45 volunteer musicians, with members from all walks of life, including doctors, opera singers, car salesmen, bankers, teachers, hotel workers, and retirees. Many are also students from local intermediate and high schools who yearn for more performance experience and challenges. The rest are adults who enjoy maintaining their skills as well as mentoring the younger musicians. The band practices year-round at Iao Intermediate band room on Thursday evenings. 

The current Maui Community Band Director, Ted Manzano, Jr., is a retired middle-school band teacher and performer with over 40 years of experience as a musician and educator. He joined the band as a musician in 2010 and accepted the director position in 2017, following in the footsteps of the late Lisa Owen, who founded the Maui Community Band in 2003 and was involved in the Maui music scene for over 30 years as a professional tuba player and conductor.  

Manzano said, “We’re open to anyone who is interested in playing with us. Most of our members have instruments in their closets they just want to play. They hear about us through the grapevine, which helps fulfill our mission of being here for those who simply love to play music.”  

The Community Band has a long-time relationship with the Arts Education for Children Group, who commissioned several original works for them. The band has also performed during the Lahaina 4th of July fireworks show. “We still try to perform in Lahaina,” Manzano noted. “Our fourth of July concert was always at the banyan tree; this past year it was in Kāʻanapali. We will surely perform somewhere on the West Side to be part of the support system for everyone. That’s why we’re here: to be Maui Strong!”  

This holiday season, the Maui Community Band concert schedule includes performances on December 6, 3:45 pm at the Shops at Wailea, and December 13, 6:00 pm at South Maui Gardens. The Community Band’s performances are free to the public, and attendees are encouraged to arrive early as seating may be limited.   

I love this band! The camaraderie among the musicians is phenomenal! We are currently practicing for our winter holiday concerts, which will be full of traditional music with some new surprises.
Ted Manzano, Jr., Director, Maui Community Band

Sharing Thankfulness

Sharing Thankfulness

This fall season, the inaugural Lights for Lahaina and Light March filled the grounds of Maria Lanakila Catholic Church with healing and aloha. From heartfelt activities to the powerful Light March that brought hundreds together, the event was a reminder of Lahaina’s strength, resilience, and spirit. The event was presented by Aloha Amplified, a non-profit, in coordination with Kumu Wilmont Kamaunu Kahaiali‘i from Mālama Maui ‘Ohana Foundation and the community.  

“We are thankful for those near and far who joined us to reflect on Lahaina’s past, celebrated its enduring spirit, and who imagine a brighter future, together,” said Aloha Amplified co-founder, Linn Nishikawa. “We created Aloha Amplified so we can step moreinto the grassroots space and stand with our neighbors during times of uncertainty, helping people find resources, strength, and hope. We are deeply honored to have Wilmont Kamaunu Kahaiali‘i serve as a member on our Aloha Amplified Board.” 

“This Thanksgiving, I’m filled with gratitude for everyone who came together to honor Lahaina,” said Kahaiali‘i. “As someone who calls this place home, seeing over 850 people gather to remember, to heal, and to hold each other up meant everything. Light has the power to guide us forward, even as we heal from the darkness. That’s what I witnessed: families decorating lanterns in honor of loved ones, keiki sharing hope through art, and hundreds walking silently through our streets during the Light March, carrying that light together.” 

Reverend Amy Crowe also reflected, “the Lights for Lahaina experience is part of our kuleana, our sacred responsibility, to support one another and step beyond our comfort zones to embrace each other in new ways.” Crowe is a former pastor of Holy Innocents Episcopal Church in Lahaina, which had a church building on Front Street that burned in the 2023 fires. 

Looking to the future, Aloha Amplified’s new Lahaina Time Capsule project will preserve community member’s messages, photos, and reflections. The time capsule project was introduced to the community during the Lights for Lahaina event, where participants were invited to begin contributing to the capsule’s contents. Those who could not attend can still take part by submitting their entries at www.LightsforLahaina.org/timecapsule. Submissions are open until the end of 2025. In addition to written notes, community members are welcome to submit artwork and recorded video or audio messages. The capsule will be buried at Maria Lanakila Catholic Church in Lahaina in January 2026, and it will be opened on August 8, 2043, twenty years after the 2023 wildfires. 

We’re already envisioning Lights for Lahaina 2026 as a two-day gathering that deepens our connection and healing. Lahaina’s spirit has never been extinguished. The fires changed our landscape, but they couldn’t break the bonds that hold us together.
Wilmont Kamaunu Kahaiali‘i, Cultural Practitioner and Board Member Aloha Amplified

Maui Strengthens International Friendships in Japan 

Maui Strengthens International Friendships in Japan 

The recent 2025 Sister Cities International Conference in Izumisano, Japan continued to build the already strong collaboration between Hawaiʻi and Japan. The event brought together Hawaiʻi’s state and county representatives with their counterparts from Japan. The event helps to facilitate communication with municipalities and expand Sister City relationships. 

Sister Cities in different countries form long-term agreements to foster cultural, educational, business, and technical exchanges. The movement was championed by President Dwight D. Eisenhower after World War II through Sister Cities International (SCI), founded in 1956 to advance peace, mutual respect, and understanding through citizen diplomacy and people-to-people partnerships.  

“For me, it was a quick trip to Japan, but a wonderful one,” said Deidre Tegarden, Executive Director of the Nisei Veterans Memorial Center on Maui and recipient of the Nihon Bunka Award in 2023 for her work in promoting Japanese culture and heritage. “I was honored to represent Nisei Veterans as a speaker. The conference presented a Sister City exhibit with numerous attractions and, most importantly, new friends.” 

Other speakers included Miku Narisawa of Odyssey Japan, who was instrumental in the Kibou (Hope) for Maui Project. Kibou for Maui brought students from Lahainaluna High School to Japan to learn about resilience, rebuilding, and hope from peers and leaders who suffered during the 2011 Great East Japan Earthquake and tsunami. Now the support has come full-circle. 

“At the end of my presentation, I was able to share how many of the returning Nisei veterans created and supported Sister Cities on Maui and across the State,” Tegarden said. “Their motto, ‘For Continuing Service,’ established an ongoing legacy of peace, hope, and human connections. There were many highlights to the conference, including an evening of taiko drumming and Fukushima Ondo kicked-off by Maui Taiko’s co-founder, Kay Fukumoto, who led the whole audience in a powerful and heartfelt performance. In addition, the Mayor of Izumisano shared his intent to come to Maui next year with his city’s taiko group.” 

Our panel, ‘Helping Through Heartbreak,’ was about how Sister Cities come to each other’s aid after disasters. Of course, I spoke about the wave of support we received from Japan after the 2023 wildfires.
– Deidre Tegarden, Executive Director, Nisei Veterans Memorial Center

Lonoikamakahiki! 

Lonoikamakahiki! 

Makahiki, the ancient Hawaiian season known as the Hawaiian New Year, is a four-lunar-month period from October or November to February or March, depending on the year. The rising of Makaliʻi (the constellation also known as the Pleiades) at sunset marks the beginning of Makahiki, and the season is recognized as a time of harmony, plenty, relaxation, and Hawaiian-style games. It is also a time to honor the Hawaiian god Lono, who represents fertility, agriculture, and peace. Native Hawaiians have a unique relationship with land and culture deeply rooted in the concept of kuleana, a responsibility and privilege to care for and protect the land and the community to which they belong. 

At family-run Nohoʻana Farm, situated on two acres of kuleana land (traditional ahupuaʻa management), Makahiki gratitude is observed as a way of life. “It is a time of reflection to hone our farming practice and to honor the bounty of what the ‘āina offers us,” said Hōkūao Pellegrino, owner and manager of Nohoʻana Farm. “Knowing the ‘āina provides all year long, we need to have a level of consciousness that shows gratitude for what Lono gives to us. Makahiki is about sharing and bringing the community together both for education and for fun events.”   

Vincent Mina, co-owner of Kahanu ‘Āina Greens, also walks the talk and has boldly stepped into numerous leadership roles that allow him to teach residents how to transform food systems in Hawaiʻi. His longtime mission has been to promote life-nurturing practices for good health through education and outreach.  

“Makahiki, a new year to share love, is a time of appreciation and gratefulness,” Mina reflected. “My vision is to bring the latest scientific research and Hawaiian regenerative agriculture practices for wellness and soil cultivation to the Maui farming community, and to raise awareness of the relationship between our bodies and the soil from which our food is grown.” 

Today, the spirit of Makahiki is also celebrated through yearly events and traditions such as Festivals of Aloha. One of the next events, Wailuku First Friday on November 7 from 6pm to 9pm, will usher in a vibrant evening dedicated to community, culture, and connection to the land. 

Wailuku First Friday will highlight the richness of Maui-made and Maui-grown offerings directly to the local ‘ohana.
Vincent Mina, Farmer and Co-owner, Kahanu ‘Āina Greens

The Farmers Behind Maui’s Favorite Pumpkins 

The Farmers Behind Maui’s Favorite Pumpkins 

Kula Country Farms, a family-run upcountry business on Kula Highway, is a favorite stop for both locals and tourists alike. Chauncey Monden, a graduate from the University of Hawaiʻi at Mānoa and a fourth-generation farmer, took over the family farm in 1998 when his father retired. His wife Teena runs their open-air farm stand that is stocked with their home-grown strawberries, onions, assorted vegetables, pumpkins, fresh-baked good, and more. Most recently, their daughter Tess opened a smoothie, tea, and coffee truck next to the farm stand. 

“We started the stand because we wanted to promote local agriculture and to sell directly to customers,” Chauncey said. “Our specialty crops like year-round strawberries give us that opportunity. One of the benefits of being a farmer is the gratification you feel when you produce a consistent product that people keep coming back for.” 

Teena’s creativity keeps the stand continually growing, which helps keep the farm going. “Twice a year, usually April and October, the farm allows visitors to pick their own fresh strawberries,” Teena noted. “During the fall, the farm opens its now-famous pumpkin patch to literally thousands of residents looking for fresh gourds or pumpkins for Halloween. All ages love it!”  

The stand’s product line is always increasing, and the Mondens are exploring new ways to hold events at the farm. “Everything is fresh from our fields, and some homegrown items are from our neighbors,” Teena added. “On the third Saturday of each month, Kula Country Farms hosts a popular craft fair with locally made items. In addition, we can host weddings and special events.”  

Naturally, there are always challenges. The Mondens shared that the market has changed, finding employees has become more challenging, and supplies needed for farming are more expensive than ever. Even the weather has altered over time. “Still, we have a deep commitment to continue our farming legacy and to support agriculture on Maui.”  

Chauncey and Teena have hosted students as part of the STEMworks Agriculture Business and Technology Internship Program to help foster the next generation of farmers. “We believe that the internship experience provides valuable work-based learning for students who not only gain technical skills but also have the chance to explore career pathways in different ag fields,” they said. “The students learn about hard work, patience, and most importantly, gratefulness.” 

Our intent is to grow fresh, flavorful produce in Maui soil, and set the stage for economic sustainability.
Chauncey and Teena Monden, Kula Country Farms

Business Bootcamp Empowers Local Entrepreneurs 

Business Bootcamp Empowers Local Entrepreneurs 

Whether people are just getting started in business or looking to scale up, the recent Entrepreneur Bootcamp was designed to equip them with the tools, strategies, and connections needed to succeed. Presented by the UH Maui College Maui Food Innovation Center and the YWCA Maui Women’s Business Center in partnership with agencies, organizations, and sponsors from across Hawaiʻi, the all-day event included Maui residents of all ages and levels of business experience, including a 13-year-old entrepreneur. The event was free for participants, including breakfast, lunch, and a pau hana mixer. Maui Economic Development Board (MEDB) sponsored the travel of Maui County’s islands in the spirit of collaboration.  

“It’s a valuable and important collaboration between the non-profits of Maui,” said Annette Lynch, Director of Communications for MEDB who attended the bootcamp and consulted with attendees. “It’s fantastic to come together in one place so that small business owners and entrepreneurs know that there are resources and support to help them thrive on Maui. They don’t have to do it alone.” 

“This year’s theme, Kūlia I Ka Nuʻu (Rising to the Summit), calls us to pursue excellence with determination and resilience,” said Angela Gannon, the event coordinator for the bootcamp. “It reminds us that the entrepreneurial path, like the climb to a mountain peak, requires vision, effort, and perseverance.”  

Stacey Moniz, Director of the Maui Women’s Business Center, YWCA, noted, “The goals of this bootcamp are simple yet powerful: to meet the real needs of our local entrepreneurs, to deliver training and mentorship that build lasting business success, and to expand access across Maui Nui.” 

Andra Tejero-Gaspar, business advisor from the Veterans Business Outreach Center, one of the bootcamp resource partners, shared, “We give assistance to those who are transitioning out of the military and to veterans who want to further their education, join the workforce, and become entrepreneurs. We do one-on-one consultations, provide resources, and connect veterans with business owners. All those in the military community are welcome.” 

Bootcamp participant Monika Jost added, “This is a fabulous event! I found so many connections, ideas, and people willing to help me grow my business. I gained insights on business formation, planning, funding, marketing, accounting, and ecommerce, plus priceless networking.” 

The keynote speakers, workshop presenters, and success story panelists provided a day of collaboration and growth while celebrating the spirit of entrepreneurship together.
McKenna Lickle, Program Manager, Maui Food Innovation Center, UHMC

Ancestral Wisdom: A Bridge to the Future

Ancestral Wisdom: A Bridge to the Future

Native Hawaiian astrophysicist Dr. Brittany Kamai brought a wealth of information and wonder to the participants of the 8th annual 2025 EMER-GEN program at the Wailea Beach Resort-Marriott on September 14-16. EMER-GEN, a joint initiative of the AMOS Conference (presented by Maui Economic Development Board) and the Space Generation Advisory Council, launched in 2018 to foster innovation and entrepreneurship for young professionals and college-level students enthusiastic about careers in space. 

Kamai shared her perspective on how traditional voyaging connects ancestral wisdom to the present-day space industry, especially in Hawaiʻi. “We, as Pacific voyagers, are on a journey, sailing to islands and around the world, or going back to the Moon, while navigating by the ideals of our ancestral past. When we truly acknowledge this insight, when we are aware of the extensive threats to our planet, and to outer space, the next logical step is to create a new vision, a sustainable plan based on values of interconnectedness, respect and stewardship.” 

Kamai explained that the purpose of the world-famous Hōkūleʻa project was to build a performance-accurate deep-sea voyaging canoe and sail it without external instruments between Hawaiʻi and Tahiti. “It’s been a cultural revitalization initiative by the Polynesian Voyaging Society centered around the Hōkūleʻa, a traditional double-hulled sailing canoe launched in 1975 to revive ancient Polynesian wayfinding traditions, language, and culture. The project, and its numerous other voyages, aims to connect people, educate on environmental stewardship, and inspire a sustainable future for the planet. We need to be globally minded and locally focused.”  

Matthew Lugo, a local aerospace engineer with Privateer Space, said, “Our Hawaiian ancestors got to Hawaiʻi by way of star navigation. Currently, space observations from Hawaiʻi are also unlocking the key to the universe’s mapping and offer scientists the ability to calculate distances between celestial bodies in the galaxy. Hawaiian telescopes have allowed scientists to make some of humanity’s most important space discoveries in the last 50 years, pertaining to dark matter, black holes, asteroids, exoplanets, and more.”  

Katherine Stevens, an engineer for Maui High Performance Computing Center and member of this year’s EMER-GEN program committee, added, “Kamai portrayed respect for the culture by going back to its roots and being one with the community. She has successfully woven the importance of our past cultural achievements with her career as an astrophysicist.” 

I have a Ph.D. in astrophysics, but that didn’t teach me how to get between Hawaiʻi and Tahiti using the stars. It’s a totally different knowledge system. We need both!
Dr. Brittany Kamai, Astrophysicist, Founder of Mana Moana Institute