Maui Economic Development Board’s (MEDB) recent Maui TechOhana meeting featured marketing expert and Baldwin High School alumna Jennifer Apy, who shared powerful lessons on digital marketing strategies using artificial intelligence (AI). Apy gave an instructive presentation, “Stories from the Marketing Battlefield: Wins and How We Earned Our Stripes,” to over 50 Maui entrepreneurs and small business owners.
As a seasoned marketer for Fortune 500 brands, an Area Managing Partner for Chief Outsiders, and a certified speaker for Vistage, the world’s largest CEO coaching organization, Apy travels the country to support companies who are ready to accelerate growth. Taking advantage of her academic training in computer science, she also has experience co-founding a software company and is currently invested in a broad portfolio of startups.
Apy explained, “My passion is for helping companies succeed and grow with go-to-market approaches,” she explained. “Strategy, creativity, and resourcefulness lead to big wins. To attain top-line business results, it is key to know your customer and to reflect on your company’s ability to achieve competitive progress through blended insight, approach, and execution.”
Ululani Shave Ice CEO David Yamashiro noted, “It’s important that all small business owners understand what AI is about and how to use it efficiently. No matter how successful a business is, owners need to stay updated on real-world tools to accelerate growth. Apy explained this well.”
Kelli Myers from Real Broker added, “My passion lies in helping sellers navigate the market with confidence and ease. Learning new tools to use to communicate with my clientele is priceless. MEDB offers great workshops to help Maui’s small business and entrepreneur community.”
Ron Viloria from iamakam.ai also shared, “As a small business owner, I wanted to explore how AI is revolutionizing business functions like marketing, sales, customer service, and operations to drive growth. MEDB continues to bring this kind of valuable technical assistance into our community.”
MEDB’s Maui TechOhana provides informal networking opportunities open to anyone interested in tech-driven business strategies. Learn more at www.mauitechohana.com.
Choosing the right digital channels, such as innovative applications of generative AI, can help deliver long-term profits.
Jennifer Apy, Area Managing Partner, and CMO Chief Outsiders
As part of the upcoming Ke Alahele Education Fund Benefit Dinner and Auction, Maui Economic Development Board (MEDB) is seeking applications from local students for the Daniel K. Inouye Innovation Award. This award honors student projects that demonstrate the most innovative uses of science, technology, engineering, and math (STEM) in service of the community.
To support award recipients as they continue to learn and grow as STEM innovators, the winning individual or team will receive $5,000. Maui County public school students in grades 6-12 (as well as 2025 high school graduates) are eligible to apply. Interested students should submit their projects online prior to 11:59 pm on Monday, August 11 to be considered for the award. The winner will be announced at the Ke Alahele event on August 23, and all award finalists will be invited to attend the dinner as special guests. The submission form and more details about the award are available online at medbpathways.org/2025dkii.
MEDB also continues to accept table reservations, auction donations, and sponsors for the Ke Alahele event. This annual fundraiser provides an unforgettable evening and also raises critical funds for STEM education programs and teachers throughout Maui County. These programs, serving students from kindergarten to college and beyond, help build stronger career pathways for Maui Nui residents. By attending the dinner, community members are helping to shape a brighter future for Maui Nui’s youth.
Guests attending the fundraiser can also enjoy an exclusive room rate and a complimentary shuttle service from central Maui to the Hyatt Regency Maui Resort in Kā‘anapali where the event will take place. For more information and to book seats at the Ke Alahele fundraising dinner on August 23, visit www.medbpathways.org.
Under the guidance and mentorship of teacher John Hughes, students at Wailuku Elementary School are developing a sharp sense of inquiry and staying excited and engaged thanks to what they are learning during astronomy and engineering activities. Mr. Hughes and Wailuku Elementary Principal Dr. Nikan Arapoff are providing opportunities for students to explore STEM (science, technology, engineering, and math) topics, challenges, and career pathways through hands-on learning.
Dr. Arapoff said, “We’re so proud of the keiki and everything that they are doing in our STEM program, which includes 3D-printing, Hawaiian history, and astronomy. Their participation is advancing their knowledge in a way that helps community.”
Dr. J.D. Armstrong, Educational Outreach Specialist for the University of Hawaiʻi’s Institute for Astronomy, shared, “Hughes is one of these people that seem to really have a knack for getting things to work. He is also an avid amateur astronomer. When he started teaching at Wailuku Elementary, I set up an account for him with the Las Cumbres Observatory (LCO) educational program, Global Sky Partners. Hughes and his students are using this online resource to image objects like the Moon and anything they wish to study in their designated time. For example, one student wanted to image Halley’s Comet because it was visible when King Kamehameha was born.”
Mr. Hughes said, “This class is making a vast difference in the lives of the students. Many of the keiki have gone from special education classes to advanced classes in a single year. I feel that it’s really changing lives, and that means everything to me!” One student shared, “This class has made me think of going into engineering and science.” Another explained, “I love making 3D objects and exploring the sky on the computer through LCO’s robotic telescope network!”
The 3D projects begin with three main steps: designing and modeling, slicing (preparing the design for printing), and 3D printing. The students can explore this technique as a medium for creating sculptures while learning about spatial relationships. Additionally, teachers can use 3D printing to create lessons for various subjects like math and science.
“Our keiki are smart, and they have incredible imaginations,” Mr. Hughes concluded. “Once I give them the tools and create a sense of wonder, I have done my job!”
The students are eager to learn. With guidance and mentoring they are soaring!
John Hughes, STEM and Hawaiian History Teacher, Wailuku Elementary School
Maui Economic Development Board, Inc. (MEDB) is hosting its annual Ke Alahele Education Fund Benefit Dinner and Auction, themed “Pathways to Our Future,” on Saturday, August 23, 2025, at the Hyatt Regency Maui Resort and Spa in Kāʻanapali. The evening will begin with a reception and silent auction at 4:30 p.m., followed by dinner at 6 p.m.
During the event, guests will have the opportunity to bid on a variety of items in the popular Apples for Education Auction, compete in teams during MEDB’s signature interactive game, and hear inspiring stories highlighting the remarkable accomplishments of students in science, technology, engineering, and math (STEM).
“Our community’s future depends on equipping the next generation with the skills to thrive,” said Leslie Wilkins, president and CEO of MEDB. “Through STEM education, we’re empowering our youth to become problem solvers, innovators, and leaders who will shape a resilient and prosperous future for our islands.”
Proceeds from the event will directly support MEDB’s comprehensive STEM programs, which provide Maui Nui students with educational opportunities from kindergarten to career. These programs play a crucial role in shaping the students’ futures and fostering a thriving, resilient Maui.
The Hyatt Regency Maui Resort and Spa in Kāʻanapali is offering a special room rate of $349-379 from August 22-24 for guests attending this year’s fundraising dinner. A complimentary shuttle service will also be available for guests traveling between Central Maui and the Hyatt Regency Maui Resort. To reserve dinner seats, become an event sponsor, or donate an item or gift card for the Apples for Education Auction, visit www.medbpathways.org, contact MEDB at 808-875-2300, or email pathways@medb.org.
Maui County public school students in grades 6-12 (including those who graduated this spring) are also invited to submit STEM community service projects completed during the 2024-25 school year for the Daniel K. Inouye Innovation Award. The award finalists will be invited to attend the Ke Alahele Fund Dinner. The winning individual or team will receive $5,000 to support their school’s STEM programming. For more information, visit www.medbpathways.org/2025dkii.
With headquarters at Honokohau Bay on Fleming Beach, the Kahākūkahi Foundation has built a community that empowers keiki (youth) through ocean sports, environmental stewardship, and a deep connection to the ʻāina (land) and kai (sea). Founded in 2000 by Zane Kekoa Schweitzer, the nonprofit has equipped their facility with surfboards, stand-up boards, windsurfers, and outrigger canoes for the keiki to enjoy while learning about ocean safety and marine science. Their programs run Monday to Saturday, 11am-5pm.
Schweitzer grew up in the Maui ocean. He has earned approximately 15 world championships in water sports and is a two-time Ultimate Waterman. His unique experiences, from traveling around the world for international competitions, to team-building, to ocean conservation, inspired him to publish his first book, Beneath the Surface. Beyond the waves, he collaborates with local artists, healers, and other community members who amplify the message of ocean preservation. Now, he is determined to give back to the community he loves and its future generations.
“Since the devastating 2023 Maui wildfires in Lahaina, Kahākūkahi Foundation has refocused its mission on uplifting the physical and mental well-being of the Maui keiki,” Schweitzer explained. “Since February 8, 2025, we’ve hosted over 12 different schools, over 700 students during outdoor school field trips, and over 1,500 people total including adults. We believe every child in our community should have access to these ocean activities and cultural practices, which is why we provide mentorship and all necessary equipment at no cost to them!”
With a full-time staff and structured curriculum, Kahākūkahi makes science and conservation fun, engaging, and impactful. This allows keiki to develop skills and healthy mindsets that extend into their daily lives. Along with ocean activities and environmental stewardship, the Foundation has also developed a Hawaiian language program, featuring storytelling with kupuna. Schweitzer added, “Through all our endeavors, we hope to display the conviction behind our beliefs and share it all with the wider community.”
For those interested, Kahākūkahi Foundation offers internships, scholarships, and ongoing mentorship. For more information, visit online at https://www.kahakukahifoundation.com.
At Kahākūkahi, we aim to inspire our keiki to experience the ocean and feel the connections among our islands, friends, and ‘ohana across the world. I have seen our programs uplift spirits and help heal where needed.
Zane Kekoa Schweitzer, Founder and Executive Director, Kahākūkahi Foundation
In a recent Maui TechOhana meeting, organized by Maui Economic Development Board (MEDB) and supported by the County of Maui, Maui native Nick Ponte, founder of Myna Marketing, presented “How to Get Your Business Found on Google.” Ponte, an expert in digital advertising and marketing for local businesses, discussed practical, easy-to-implement strategies with the 43 in-person and 27 online attendees.
In his power-packed session, Ponte, recognized by Pacific Business News as running Hawai’i’s second fastest-growing business in 2024, broke down simple, effective approaches to help attendees rank higher on Google search results and attract more customers. He explained that if a business isn’t showing up on Google‘s first page, it’s losing potential customers to competitors.
“At Myna Marketing, we provide exceptional digital marketing services,” Ponte said. “We have helped over 500 local businesses grow their online presence and grow their revenue. It’s important to know whether SEO (search engine optimization) or Google Ads is the right fit for a business and how to optimize a website for local search and customer engagement. Simply put, it’s important to discover what is the right fit for each business to be relevant.”
Ponte explained the fast-paced demands of competitive markets. Using some of his local clients as examples, he showed the biggest SEO mistakes business owners make and how to fix them, even for business owners who are not tech experts. In addition, he shared steps needed to boost online presence, such as how to optimize a website for local search, how to backlink, the importance of reviews, and customer engagement with Google My Business.
“The internet has become the go-to method for individuals to get their information,” he noted. “Every day more users are utilizing search engines like Google, which is why more online presence is needed to succeed. Clientele need to locate your business quickly and easily.”
Attendee Tara Lee from Tara Lee Photography shared, “I’m presently doing a complete rebrand of my business, so it was great to learn about SEO, Google Ads, and much more. It was a great learning experience.”
Sherri McCollum from Maui Mermade Jewelry added, “I’ve been stuck with my website and Google placement. Nick explained everything in simple terms and now I understand what to do. If I need more help I’m going to hire him. Thanks, MEDB, for such an informative talk.”
For information about future Maui TechOhana events, which are free and open to the public, visit https://www.medb.org/techohana/ to sign up for the Maui TechOhana mailing list.
I have a passion for helping businesses thrive in the digital world and succeed in competitive markets.
Nick Ponte, Owner, Myna Marketing
Lynn Fulton, Maui Health CEO, was awarded the prestigious Pacific Business News Women Who Mean Business award for 2025. Presented annually, the award recognizes women making a significant impact in their industries and communities by excelling in both business and community leadership. A Maui Health representative shared, “Fulton has been at the helm since January 1, 2024, and is a transformative leader. Under her direction, Maui Health has made substantial strides in improving operational efficiency by fostering a culture of support, growth and development.”
Fulton has been leading hospitals, ambulatory sites, and related ventures in operations, strategic planning, finance, business expansion, and team development for over two decades. “I am incredibly honored to receive this recognition,” Fulton said. “I believe that successful leadership is rooted in collaboration and empowerment. I am deeply committed to the people of Maui Health—our staff, community physicians, residents and visitors to Maui County—and am excited to continue driving positive change in our hospital and community.”
Perhaps most significant has been Fulton’s commitment to investing in Maui Health’s workforce to improve internal culture and empower staff to reach their fullest potential. Within a few months joining Maui Health, she launched a comprehensive leadership development program, providing regular education, training, and resources for department leaders, supporting their future career growth.
Fulton is also dedicated to investing in local students’ success and working to stabilize Maui’s workforce with healthcare career awareness and training programs. Maui Health recently partnered with Maui Economic Development Board’s STEMworks™ program to organize 3 healthcare career exploration events at Maui Memorial Medical Center for 187 local middle and high schoolers. The students learned life-saving skills directly from healthcare professionals, including CPR, techniques to stop serious bleeding, and how to recognize a stroke. Maui Health staff also reenacted an emergency room scenario to show students the critical roles of every member of the ER team.
Maui Health is also offering a paid summer internship program this year. The program will offer hands-on experiences while providing an inside look at the vital non-clinical roles that support patient care. It is designed for college and graduate students who want to explore the healthcare field and those looking to have a career on Maui.
Maui Health provides a great opportunity for students to be able to build a career. There is nothing like seeing what happens in a hospital through interactions with the people who work here.
Lynn Fulton, CEO, Maui Health
Maui’s youth are taking center stage at this year’s Maui Matsuri Children’s Festival. The free multicultural events will take place on Saturday, May 10, at Queen Kaʻahumanu Center, and this year’s event will feature Maui Economic Development Board’s STEMworks AFTERschool program with students and teachers from across Maui County. The students will showcase a variety of STEM (science, technology, engineering, and math) projects through hands-on activities that honor both Hawaiian culture and STEM innovation.
Each STEMworks AFTERschool site will host a table featuring interactive displays and student-led presentations. Participating schools and activities will include:
Iao Intermediate: honoring Mother’s Day through a hula performance and tribute to Queen Liliʻuokalani and presenting projects in coding, entrepreneurship, and healthcare
Kalama Intermediate: hosting a special hula performance as well as robotics, art, 3D printing showcase, and optical illusion photo and video activities
Lokelani Intermediate: providing beaded bracelet activities and a showcase of digital art, interactive student video games, and 3D printed designs
Maui Waena: highlighting media and entrepreneurship student projects
Molokai Middle: showcasing native Hawaiian plants and agriculture, robotics
Pukalani Elementary: providing introductory STEM activities and robotics demonstrations
This community event is a chance to support local students and see the impact of the STEMworks AFTERschool program. Families, educators, and community members are all invited to enjoy the day, celebrate keiki, and be inspired by local STEM students’ talent and dedication to learning.
The festival will start at 10am, with other performances and activities including a Chinese lion dance, a cultural parade, a Bayanihan folk dance, and a wide variety of craft tables run by local organizations. For more information about the Maui Matsuri Children’s Festival, including the event schedule, visit https://mauimatsuri.com/. To learn more about the STEMworks AFTERschool program, visit https://www.stemworkshawaii.org/afterschool.
Community members are also invited to mark their calendars for the Maui Matsuri Japanese Festival, which will take place on Saturday, May 24 from 3pm to 9pm at UH Maui College.
As local, national and international communities navigate a changing energy landscape, the 12th annual Hawaii Energy Conference brings industry leaders together to offer solutions addressing the most pressing energy challenges of today.
Featuring ten dynamic panels and one Deep Dive session over two days, the program will cover topics ranging from utility-scale renewable energy deployment to community-based initiatives, and the economics and advancements of grid independence. Discussions will also tackle energy efficiency, sustainable financing strategies, alternative energy sources, job creation, training, and more.
Complementing the main stage discussions, the new Deep Dive session provides an intimate setting for up to 40 participants to engage directly with experts and explore complex issues like time-of-use rates.
The Hawaii Energy Conference offers networking and exhibiting opportunities to connect with key stakeholders, industry experts, innovators, policymakers and more. Join us on Maui to gain insights, share ideas, and collaborate on actionable solutions to building a sustainable future for Hawaii and beyond.
We are honored to have Governor Green join us as the keynote speaker at this year’s Hawaii Energy Conference.
Jacqui Hoover, Conference Chair and Executive Director and COO Hawaii Island Economic Development Board (HIEDB); and President Hawaii Leeward Planning
