FOCUS MAUI NUI

Our Islands, Our Future
VIEW THE FOCUS MAUI NUI 2020 TRENDS REPORT
Tree of Hope Raises Funds for Maui Food Bank

Tree of Hope Raises Funds for Maui Food Bank

During this festive time of year when many families look forward to school breaks, it is important to remember that for some students, time off from school means lack of access to free and reduced-price school lunches. The Maui Food Bank’s Aloha BackPack Buddies program is working to address this issue by providing students in need with healthy to-go meals for times when school is not in session, including weekends. The program operates in 34 schools on Maui, Molokaʻi, and Lānaʻi and provides over 90,000 meals throughout the school year.   

To support this program, the Fairmont Kea Lani Hotel in Wailea is celebrating the holidays while fundraising through its Tree of Hope campaign. Guests, staff, and locals are invited to adorn the hotel’s Tree of Hope with donations to benefit the Aloha Backpack Buddies Program. The funds raised will help provide meals to keiki in need, and donors will have their names featured on ornaments on the Tree of Hope. Every $25 donated to Tree of Hope allows the Maui Food Bank to provide 100 meals to the community. 

Children of all ages can also enjoy Santa and Mrs. Claus’ arrival by canoe at Polo Beach near the Fairmont on Christmas Eve at noon. Chelsea Livit, Director of Marketing and Public Relations at the Fairmont Kea Lani, shared, “The festive season at the hotel is a magical time filled with vibrant cultural experiences and heartwarming events. We are thankful to celebrate with our community, ‘ohana, guests, and friends of Maui from around the world. Besides the treasured tradition of Santa and Mrs. Claus arriving aboard an outrigger canoe, our beautiful Christmas tree lighting marked the commencement of our 11th Annual Tree of Hope campaign…Launching in early December, the Tree of Hope project runs through early January.” 

Michael Pye, Regional Vice President of Fairmont Hawaiʻi and General Manager of Fairmont Kea Lani, added, “Locals and guests are also invited to Hale Kukuna, the hotel’s newly opened Hawaiian cultural center. It proudly represents a sharing of the origins, practices, and beliefs of the Hawaiian culture. Most importantly, it provides a place for our community and guests to join together for generations to come.” 

In addition to the Aloha BackPack Buddies program, the Maui Food Bank offers services for all age groups, including their Senior Mobile Pantry and their Go Fresh “‘ohana drops,” with multiple drop-off sites across the county to provide easy access to fresh fruits and vegetables. Community members can support the Maui Food Bank by donating food at any of their locations across the island (listed online at https://mauifoodbank.org/food-drop-off-locations/) or by making a monetary donation at mauifoodbank.org/donate/.  

Together, let’s spread hope and joy to those in need in our community!
Chelsea Livit, Director of Marketing and Public Relations, Fairmont Kea Lani

Remembering Lahaina Through Artwork

Remembering Lahaina Through Artwork

Remembering Lahaina, a touching, nostalgic, and beautiful coffee table art book compiled by the Maui Arts League, is a collection of high resolution photographs of original artwork from the Maui Plein Air Painting Invitational events from 2006 to 2020 and 2023. It is a tribute to the places, people, and culture of the historic town as well as to the galleries that lost thousands of pieces of artwork due to the August 2023 wildfire. 

“Measuring 10 by 12 inches, this 208-page full-color hardcover book contains 251 images of paintings created by acclaimed professional plein air artists,” said Lois Reising, President of the Maui Arts League, art collector, community volunteer, and publisher of Remembering Lahaina. “Plein air artists paint outside, not in their studios, creating works that document a point in time under natural atmospheric conditions. The book also shares messages from the artists, which include what neighborhood their scene is from, why they were drawn to the scene they painted, as well as the Hawaiian names of the locations.” 

The collection offered in Remembering Lahaina documents not only Lahaina’s historic architecture, but also its rich multicultural community and endearing charm. Some of the 87 plein air artists who contributed to this book lost their homes, studios, and art inventories in the fire that destroyed Lahaina town. The dust cover features “Lahainaluna View” by Ronaldo Macedo. A prolific local artist, Macedo also recently won the 2024 Lahaina poster contest with his artwork, “I will always remember you this way,” a piece featuring Lahaina’s iconic harbor. 

“Each section of the book – Places, Harbor, Culture, Lifestyle, ʻOhana, and Around the Island – offers readers a look back at the historical town of Lahaina, memorializing the town we once knew,” Reising added. “Net proceeds from sales of the first release of Remembering Lahaina will be used to benefit Maui artists, their families, and staff who were impacted by the Lahaina fires.  This limited-run, first-edition, and one-of-a-kind commemoration of the Lahaina we love enriches lives and supports artists in need.” The book can be preordered at mauiartsleague.org/book. 

Founded in 1975, the Maui Arts League is a 501(c)(3) non-profit organization based in Lahaina that showcases and builds appreciation for visual fine arts through a variety of community activities. They are most well-known for their Maui Plein Air Painting Invitational, first organized in 2006, which brings both local and visiting painters together on Maui to produce artworks that feature the unique landscapes and communities of the island. 

We hope to encourage these artists to regroup and reshape their careers as they are faced with many daunting challenges.
Lois Reising, President, Maui Arts League

Support Local Businesses This Holiday Season!

Support Local Businesses This Holiday Season!

As the gift-giving season begins, Maui Economic Development Board (MEDB) encourages the community to participate in Small Business Saturday (SBS), a nationwide initiative that aims to support small local businesses. Also called the “Shop Small” movement, it was founded by American Express in 2010 to promote small businesses during the holiday season and is observed annually on the Saturday after Thanksgiving. 

“We know that Maui small businesses need our support more than ever as they navigate the effects of the August 2023 Lahaina and Kula wildfires,” said Leslie Wilkins, MEDB President and CEO. “SBS reminds us of the prime shopping opportunities right in our own backyards.”  

Maui’s arts industry in particular has suffered significant losses due to the wildfires. Local artist and Wailuku studio owner Taryn Alessandro shared, “Once supported by Front Street’s thriving, world-wide art market, local artists are now finding ourselves having to figure out new ways to get our work out there. Many of us also lost years, even decades worth of original work – so we are simultaneously re-building our collections along with our business models.”  

Many of these local creators are now relocating to Wailuku. Alessandro explained, “I am right in the heart of downtown Wailuku, where many other artists are establishing themselves, as we collectively grow into ‘Maui’s Arts District.’ It is both a humbling and exciting time.” In addition to the Wailuku Arts District, weekly markets such as the Maui Swap Meet and the Upcountry Farmers Market offer additional opportunities for shopping small. “This is the place to find the real bargains on Maui,” said Cary, one of the Swap Meet vendors.  

For those who prefer to shop from home, Pop-Up Mākeke is a virtual marketplace designed to support Hawaiian small businesses. Created by the Council for Native Hawaiian Advancement (CNHA), Pop-Up Mākeke features Hawaiʻi-based small business owners, artisans, and vendors. Kūhiō Lewis, President and CEO of CNHA, emphasized, “This mākeke helps keep that spirit of community that makes Hawaiʻi unique. In order for our community to succeed, we need to empower those businesses rooted here in Hawaiʻi.”    

Even more local businesses can be found online using Shop Small Hawaiʻi’s directory of small businesses, available at shopsmallhawaii.com. Hawaiian Airlines’ Made on Maui Festival also maintains an online directory of all vendors who participated in the festival, available at https://www.madeinmauicountyfestival.com/our-vendors.  



The support of the local community is crucial to us artists and small businesses. As recovery continues, we are here and we are open for business!

Taryn Alessandro, Artist and Studio Owner, Taryn Alessandro Fine Art LLC

Award-Winning Maui Nui Students Use STEM to Serve the Community 

Award-Winning Maui Nui Students Use STEM to Serve the Community 

Maui Economic Development Board’s (MEDB) recent Ke Alahele Education Benefit event successfully raised funds for local STEM education programs. During the event, the Daniel K. Inouye Innovation (DKII) Award winners were announced. The DKII Award honors students who use their STEM skills in service of their community. This year, Jennifer Goto Sabas, the late Senator Inouye’s former Chief of Staff and director of the Daniel K. Inouye Insitute, presented the award.  

The winners were Maui High School students Janette White and Keani Kina, who completed a project for a child with mobility restrictions. They adapted a motorized toy car, rewiring it to replace the pedal with a button and redesigning the car seat. Their goal was to ensure that the car kept its original functionality while optimizing safety and accessibility. White commented, “the car helped a local neighbor in Maui, allowing a disabled child the freedom of directing herself in a safe and fun structure.”  

Honorable mention went to Kahakaʻiwa Williams, representing Kalama Intermediate School, for his Hawaiian video game project. He combined his ʻŌlelo Hawaiʻi knowledge with his interest in game design to create a game that walks users through the legend of the goddesses Pele and Nāmakaokahaʻi. “My motivation…is that there are no video games in the Hawaiian language that I am aware of,” Kaha commented. “This project is designed to inspire community members to learn more about Hawaiian culture and language through a fun activity.” 

Chelsey Miguel, a King Kekaulike High School student, also received honorable mention. With her computer science skills, Miguel used AI to create a coral monitoring system, which allows users to upload photos of coral and receive a health assessment. Miguel shared, “I stumbled on a documentary about coral bleaching and its implications…I wanted to intersect my passion of programming and machine learning to help solve this problem.” 

Thanks to the generosity of donors during the event, MEDB is able to present monetary prizes to the winners as well as those who received honorable mention and their teachers. Donations will also support the Ke Alahele Education Fund grant program, which helps educators and students access STEM tools, participate in extracurriculars, travel to competitions, and engage in professional development that would otherwise be prohibitively expensive.  



It’s wonderful to be back after all these years. These were really happy times for the Senator. He loved this event and to see it come back as strong as it is, especially with the students, is actually very exciting.

Jennifer Goto Sabas, Director of the Daniel K. Inouye Institute

Supporting the Dreams of Lahaina’s Youngest Students 

Supporting the Dreams of Lahaina’s Youngest Students 

Kristi Yamaguchi’s Always Dream non-profit organization, with the support of the Hawaiʻi Department of Education, has brought its Always Reading program to two elementary schools in Lahaina this school year – King Kamehameha III and Princess Nāhiʻenaʻena Elementary – expanding its Maui County presence. The Always Reading program provides families of pre-K and kindergarten students with tablets, a digital children’s library, and local book coaches who teach families how to use the tablet and provide ongoing encouragement, strategies, and accountability. These efforts broaden children’s access to books, increase at-home reading time, and engage family members in their children’s learning journeys.  

Olympic gold medalist, author, and philanthropist Kristi Yamaguchi founded Kristi Yamaguchi’s Always Dream in 1996, with the Always Reading program launching in 2012. Today, in addition to the two Lahaina schools, the organization is partnered with three elementary schools on Molokaʻi, four on Hawaiʻi island, and 10 on Oʻahu. This year, Always Dream expects to serve over 2,400 children and their families across the state. “We are honored to be welcomed by Complex Area Superintendent Winkie to provide students and families of Lahaina with the tools and support to build strong reading routines at home,” Kristi commented. 

Ian Haskins, the principal of King Kamehameha III Elementary, shared, “We are pleased to have the Always Dream reading program in our school for our kindergarten and preschool students and families. The program will be beneficial by providing access and relevance for the importance of reading to children at a young age.” He added that “the purpose is to build language, literacy, and social skills that promote a healthy brain development, leading to success in school.” 

This year marks Always Dream’s 10th anniversary of serving keiki in Hawaiʻi. For over 30 years, Kristi has considered Hawaiʻi a second home, with people across the state offering her support during her skating career. When it came time to expand the Always Reading program outside of California, Hawaiʻi was first on the list. Kristi wanted to make an impact in the communities that have shown her so much aloha. Outside of Hawaiʻi, Always Dream partners with 17 schools in the California Bay Area, with plans to serve 10,000 individuals in California and Hawaiʻi annually by 2027. For more information, visit alwaysdream.org.  



Our hope is that our Always Reading program offers a sense of stability for families during this school year as a small part of the community’s journey toward healing.

Kristi Yamaguchi, Founder and Board Chair Kristi Yamaguchi’s Always Dream

Space Exploration Day for Maui Students

Space Exploration Day for Maui Students

Celebrating its 25th anniversary on Maui, the annual AMOS Conference – renowned globally for bringing together leading experts, researchers, and practitioners from space-related fields – was presented in September in Wailea. The conference welcomed 150 middle school students, STEM (science, technology, engineering, mathematics) educators, and Maui High School robotics students for a Space Exploration Day event run by Maui Economic Development Board’s STEMworks team. The students were thrilled to meet former astronaut and current Deputy Administrator of NASA, Pam Melroy, who logged more than 38 days in space while working to assemble the International Space Station and is one of only two women to have commanded a space shuttle. The students also explored the conference exhibit hall and engaged in hands-on STEM activities led by space industry experts. 

“It’s an honor to be here,” Melroy said. “It’s important to connect with the next generation and get them interested in space-related issues. There are great things happening right now. Artemis will launch soon, SpaceX is doing incredible things, we are going back to the Moon, to Mars, and more. Maybe someone here right now will be the first one on Mars!” 

Melroy added, “Being in space brings on feelings of stewardship, sustainability, and respect for our planet. From space you can see the edge of the horizon. There is a thin blue line around it—the atmosphere—everything that keeps us alive is there. We need to care for all of it.” 

Lori Koyama, Lahaina Intermediate School teacher, said, “It’s amazing to bring students to this event and expose them to career pathways that exist for their future in Hawai’i. They experienced new opportunities they didn’t even know existed.” 

Lilyanne, Maui Waena Intermediate student, shared, “I learned that space exploration has led to many technologies that are used in everyday life including internet, banking, health benefits, and much more. This whole experience, meeting Pam Melroy and doing  STEM activities is incredible!” 

Liam, a Maui High robotics student, said, “Pam Melroy’s description of what she’s done in her life and the skills and traits she’s developed showed the effort and time you have to put in to do something like this. She showed us the work in school we need to do to accomplish such tasks, and that there is a job for each of us. We are all inspired today!” 



It will be students in this age group that I am talking to today who will explore the secrets of the universe for the benefit of all.

Pam Melroy, Astronaut and Deputy Administrator, NASA

EMER-GEN Attendees Learn About Kaho’olawe  

EMER-GEN Attendees Learn About Kaho’olawe  

Thirty-eight delegates, including fourteen Hawaiʻi-based, participated in the 7th EMER-GEN® Program, presented by Maui Economic Development Board (MEDB) in September. A joint initiative of the AMOS Conference and the Space Generation Advisory Council (SGAC), the program is designed to foster innovation and entrepreneurship especially for young professionals and students who are enthusiastic about careers in space. 

“The program encourages participants to think creatively, collaborate in teams, and develop innovative solutions at both a technological level and a policy level,” said Annette Lynch, MEDB Director of Communications. “The diverse range of activities and speakers helps participants enhance both their technical expertise and leadership capabilities.” 

Maui resident Matthew Lugo, a Privateer Space engineer, EMER-GEN alumnus, and member of the EMER-GEN planning committee, emphasized, “EMER-GEN is also known for its focus on Hawaiian cultural subjects. I feel it’s important for those in the space industry to be stewards of the Earth environment as well. Space technologies should benefit the sustainability of the planet.” 

Lugo continued, “This year, along with two international SGAC representatives, we invited Michael Nāhoʻopiʻi, Executive Director of Kahoʻolawe Island Reserve Commission (KIRC) to share an update about the island. The island of Kahoʻolawe is just seven miles off the coast of Maui. It is managed by the KIRC team, who are working towards a restoration of the island.” 

Nāhoʻopiʻi explained, “The history and culture of Kahoʻolawe is indeed rich. It is believed to have been inhabited since about 400 A.D., and the abundance of historical and archeological sites paints a picture of the island as a navigational center for voyaging and a center for agriculture. Modern times have been less kind. The island has been home to a penal colony, a sheep and cattle ranch, and a U.S. Navy bombing range. Those land uses were detrimental to the island’s delicate ecosystem and led to severe habitat degradation. The KIRC team has taken on the challenge to restore these habitats with on-the-ground hard work coordinated by expert assistance. In addition to physically restoring the island of Kahoʻolawe, we are undertaking the cultural restoration of the island.”  



Space exploration provides us with more information about protecting our planet, our environment, and improving our day-to-day lives. Everything is connected!

Michael Nāhoʻopiʻi Executive Director Kahoʻolawe Island Reserve Commission

Education Fundraising Event to Highlight Student STEM Innovation 

Education Fundraising Event to Highlight Student STEM Innovation 

As part of preparations and festivities for the upcoming Ke Alahele Education Fund Benefit Dinner and Auction, Maui Economic Development Board (MEDB) is now accepting applications for the Daniel K. Inouye Innovation Award. This award honors student projects that demonstrate the most innovative uses of science, technology, engineering, and math (STEM) in service of the community.  

To support award recipients as they continue to learn and grow as STEM innovators, the winning individual or team will receive $5,000. Maui County public school students in grades 6-12 (as well as 2024 high school graduates) are eligible to apply. Interested students should submit their projects online prior to 11:59 pm on October 13 to be considered for the award. The submission form and more details are available here: https://shorturl.at/tdVOy.  

MEDB also continues to accept seat reservations, auction donations, and sponsors for the Ke Alahele event. This annual fundraiser provides an unforgettable evening and also raises critical funds for STEM education programs and educators throughout Maui County. These programs, serving students from kindergarten to career, help build stronger career pathways for Maui Nui residents. By attending the dinner, community members are helping to shape a brighter future for Maui Nui’s youth.  

Guests attending the fundraiser can also enjoy an exclusive room rate (starting at $349 for a garden view room) at the Wailea Beach Resort – Marriott, available for stays from Friday, October 25, to Sunday, October 27. This offer ends on October 7. For room reservations, contact Mary Osorno at Mary.Osorno@waileabeachresort.com or call 808-874-7879. 

For more information and to book seats at the Ke Alahele fundraising dinner on October 26, visit www.medbpathways.org.  



Part of MEDB’s mission is to empower the next generation of innovators. The Ke Alahele Education Fund Dinner and Auction celebrates that mission, bringing our community together to support vital STEM programs that change lives.

Leslie Wilkins  President and CEO  Maui Economic Development Board 

Kula Festival Supports Kula Watershed Alliance

Kula Festival Supports Kula Watershed Alliance

St. John’s 39th Annual Kula Festival is the place to be on Saturday, September 21st. An upcountry tradition, the festival is returning after last year’s cancellation due to the August 2023 wildfires. The festival began in October 1982 as a fundraising event to support both St. John’s Church and various partner charity organizations. At its peak prior to the pandemic, the event saw 2,500 attendees each year. 

“All the much-loved local artists and crafters, wide variety of food for sale, produce, plants, baked goods, keiki zone, silent auction, quilt show, and the gift shop will return,” said Maui artist and festival co-chair Deb Lynch. “For the first time, several fine art paintings will be exhibited, and there will be pony rides for the kids as well. The all-day live music and entertainment, hosted by Manaʻo Radio, includes Isle of Maui Pipe Band, Cheryl Rae, Jamie Lawrence, Kawika Ortiz, Steve Grimes, Benny Uyetake, Halau Hula, and Wehena o ke Ao.”  

Festival co-chair Joseph Cascio added, “This year our St. John’s leadership team decided a portion of our net proceeds will be shared with the Kula Community Watershed Alliance (KCWA). This critical watershed has been seriously destabilized and is now at risk in the aftermath of the wildfire. Neighbors immediately joined together to commit to the recovery and long-term stewardship of this special place.” To further support recovery and land stewardship efforts, the festival will be a zero-waste event. 

The KCWA’s executive director, Sara Tekula, explained, “In August 2023, approximately 230 acres of the Waiakoa watershed in Upper Kula, including over 23 homes and dozens of structures and trees, were burned in the fire. With the guidance of ecological and cultural advisors, the KCWA strives to restore the ecological identity of this area through careful sourcing of seeds within our ahupuaʻa, nearby habitat preserves, and saplings that have origins nearby. Remembering the Hawaiian proverb, ʻaʻohe hana nui ke alu ʻia (no task is too big when done together by all), we are grateful that St. John’s recognized us and the work that we are doing. This is a great honor for us.”  

The festival will take place on Saturday, September 21st, from 9am to 4pm at St. John’s Church (8992 Kula Highway across from Keokea Park). Admission is $2. For more information, visit stjohnsmaui.org/kulafestival and kulacommunitywatershed.org. 



All are welcome to enjoy a fun day at the festival and help us support the Kula Community Watershed Alliance!

Deb Lynch and Joseph Cascio Kula Festival Co-Chairs