As the gift-giving season begins, Maui Economic Development Board (MEDB) encourages the community to participate in Small Business Saturday (SBS), a nationwide initiative that aims to support small local businesses. Also called the “Shop Small” movement, it was founded by American Express in 2010 to promote small businesses during the holiday season and is observed annually on the Saturday after Thanksgiving.
“We know that Maui small businesses need our support more than ever as they navigate the effects of the August 2023 Lahaina and Kula wildfires,” said Leslie Wilkins, MEDB President and CEO. “SBS reminds us of the prime shopping opportunities right in our own backyards.”
Maui’s arts industry in particular has suffered significant losses due to the wildfires. Local artist and Wailuku studio owner Taryn Alessandro shared, “Once supported by Front Street’s thriving, world-wide art market, local artists are now finding ourselves having to figure out new ways to get our work out there. Many of us also lost years, even decades worth of original work – so we are simultaneously re-building our collections along with our business models.”
Many of these local creators are now relocating to Wailuku. Alessandro explained, “I am right in the heart of downtown Wailuku, where many other artists are establishing themselves, as we collectively grow into ‘Maui’s Arts District.’ It is both a humbling and exciting time.” In addition to the Wailuku Arts District, weekly markets such as the Maui Swap Meet and the Upcountry Farmers Market offer additional opportunities for shopping small. “This is the place to find the real bargains on Maui,” said Cary, one of the Swap Meet vendors.
For those who prefer to shop from home, Pop-Up Mākeke is a virtual marketplace designed to support Hawaiian small businesses. Created by the Council for Native Hawaiian Advancement (CNHA), Pop-Up Mākeke features Hawaiʻi-based small business owners, artisans, and vendors. Kūhiō Lewis, President and CEO of CNHA, emphasized, “This mākeke helps keep that spirit of community that makes Hawaiʻi unique. In order for our community to succeed, we need to empower those businesses rooted here in Hawaiʻi.”
Even more local businesses can be found online using Shop Small Hawaiʻi’s directory of small businesses, available at shopsmallhawaii.com. Hawaiian Airlines’ Made on Maui Festival also maintains an online directory of all vendors who participated in the festival, available at https://www.madeinmauicountyfestival.com/our-vendors.
The support of the local community is crucial to us artists and small businesses. As recovery continues, we are here and we are open for business!
Taryn Alessandro, Artist and Studio Owner, Taryn Alessandro Fine Art LLC
Maui resident and 2002 St. Anthony High School graduate Keith DeVey is the founder of Maui Walking Tours. The company, launched in early 2024, offers free guided walks through Kīhei and historic Wailuku town. The tours highlight each area’s origins and new developments, including details about local history, important landmarks, and street art. DeVey has done extensive research to uncover the best local stories, and his walks showcase the island through the eyes of a long-time resident who truly believes Maui is the best place on earth.
“Guided walking tours are a wonderful way to really get to know the place you live or are visiting,” said DeVey. “People get to hear stories that I collected firsthand through one-on-one meetings with historians, authors, local kupuna, historical practitioners, city officials, residents, educational outlets, and local architects. My sources include George Rixey, community architect and former president of the Kīhei Community Association; Lucienne De Naie, published Maui author and historian; Vernon Kalanikau, Maui County cultural advisor and lead organizer of the ahupuaʻa sign project; and Elan Vital, the artist who sculpted the Kalama Park whale.”
DeVey has assembled walking routes that allow participants to take a step back in time to better understand the present. He explains how land was divided and cared for by the early Hawaiians, the influence of the first missionary families, the formation of large plantations, the impact of the US military during WWII, and the transition to a tourism-based economy in the 1960s and 1970s. The Wailuku tour pays special attention to the revitalization of the town as a center for artists and the town’s numerous murals.
DeVey added, “I also want people to become more familiar with the colorful flora and fauna seen throughout the Hawaiian Islands, which are unlike anywhere else in the world. After each tour, participants routinely come up to me to personally share how much they enjoyed it. Some even tell me their unique history of living in or visiting Kīhei and Wailuku through the decades.”
Each tour is capped at 25 participants to ensure an enjoyable walking and learning experience. To sign up for one of the free upcoming tours, visit www.mauiwalkingtours.com.
Through my own travels, I discovered some of the most memorable takeaways were experienced through free walking tours guided by locals that lived in each community.
Keith DeVey
Founder and Tour Guide
Maui Walking Tours LLC
David Sellers, co-founder, president, and principal architect of Hawaiʻi Off Grid: Architecture & Engineering (HIOG), one of the state’s premier multidisciplinary green energy firms, recently gave a presentation as part of the resilient housing and energy panel at the 2024 Hawaiʻi Energy Conference presented by Maui Economic Development Board (MEDB). Sellers discussed HIOG’s residential and commercial architectural, civil, and structural engineering projects, permitting expertise, and in-depth sustainability consulting and design services.
The building and construction industry creates roughly 37% of global carbon emissions globally according to a 2023 UN report. Given HIOG’s unique skill set, Sellers and his team are in a position to help reduce those emissions. The firm’s protocols mandate that all buildings operate at net zero, meaning that once built, they will not be responsible for any net carbon emissions. All needed energy will be produced on-site, offering the owner control by relieving grid dependency.
HIOG’s designs always begin with the site. “We study the topography, the path of the sun, the prominent direction and behavior of the wind, and the annual rainfall at each site,” Sellers shared. “We believe that architecture must respond to the climate and location that it is in. It must work with the site, not against it.”
The American Institute of Architects recently announced that Sellers is the new President Elect of the AIA Maui Chapter, and earlier this year, the Small Business Administration (SBA) named HIOG as a Top Small Business in Maui County in 2023. Sellers’ current project, Kupono Hale, aims to mitigate carbon emissions and support the community by sourcing local materials and labor. In addition, HIOG’s Ohana Hope Village focuses on off-grid energy systems powering the temporary housing project for displaced Lahaina residents.
Sellers concluded, “Knowing the youth are our future, we donate to the Construction Industry of Maui Scholarship Fund, and we host MEDB STEMworks™ interns. Through a new DOE program, we’re also working to make our public schools a safer and more beautiful environment for our keiki.”
Keeping your energy off grid using a combination of Hawaiʻi’s renewable energy sources and green technology will save money and carbon. We believe it is the right thing for the community and Hawaiʻi’s future.
David Sellers
President and Principal Architect
Hawaiʻi Off Grid
Over many years, Maui Economic Development Board (MEDB), the Small Business Association (SBA), and the Women’s Business Enterprise Council (WBEC) have collaborated to offer the Women in Business Seminar Series. The series’ purpose is to introduce local small businesses to information, resources, and networking opportunities. One such resource is SBA’s Minority Owned Small Business (MOSB) Certification, which includes women-, veteran-, and minority-owned small businesses.
“WBEC is one of the official certifiers for SBA Women-Owned Small Business certifications,” said Leslie Wilkins, MEDB President and CEO. “Businesses can get certified as being 51% owned and operated (minority, women, veteran) in order to qualify for special consideration in government and private contracts and to participate in a sponsor company’s Supplier Diversity Program.”
Gary Albitz, MEDB Business Consultant, added, “Once certified, a businesshas many benefits available. MEDB encourages qualified business owners to open these new doors of opportunities. An example on Maui is Brandy Cajudoy from Cajudoy Construction LLC, who has seen the advantages of being certified as a women-owned business. MEDB is available to help anyone interested in getting the WBEC certification.”
Cajudoy shared, “Both the MEDB Women in Business Seminar Series and my WBEC Certification have provided me with an abundance of opportunities…now I am able to bid and obtain county, state, and federal jobs. They have seriously helped my business going forward.” A math teacher for 12 years at Kamehameha Schools before starting her own construction company, Cajudoy does specialized, commercial, and residential construction. Her business was hugely impacted by the Lahaina fires, which eliminated two existing projects. “I have been working to recover and restart,” she explained. “There are few women-owned construction companies in Hawai’i. In order to finalize my certification process, I sat down one day, locked the door, and put my nose to the grindstone to crank out the paperwork.”
Cajudoy concluded, “For a small business in construction, it is almost impossible to not be successful with all the support from the county and the state. I envision a promising future for all WBEC-certified businesses. Take the certification leap!”
During a recent Maui TechOhana meeting organized by Maui Economic Development Board (MEDB) and supported by the County of Maui, participants learned about the inspiring work being done at the Maui Food Innovation Center (MFIC) located on the University of Hawaiʻi Maui College (UHMC) campus. Ian Stewart, UHMC Entrepreneurship and Business Development Specialist for the Pā‘oihana Program, was joined by Chef Douglas Paul to explain the work being done at the MFIC. Attendees discussed the benefits of the first value-added food manufacturing incubator and accelerator in Hawaiʻi and learned about the entrepreneurial programs and services available at MFIC. The presenters also shared some of the success stories emerging from the program.
The work done in the MFIC Laulima Education, Research, and Test Kitchen facility, with its attached classroom, is focused on the food and manufacturing industry. The 1,500 square foot space has $90,000 in specialized equipment, and MFIC plans to install a remote camera system to enable statewide distance learning. Along with the manufacturing facility, the program provides technological expertise, innovative training, and consultation. Serving as a resource hub for new and established food businesses, students, farmers, ranchers, chefs, and restauranters, the program also helps bring products to market locally, regionally, and nationally.
“Through education and access to industry leaders, our vision is to help develop cottage-size companies into medium-sized food manufacturers in the state of Hawaiʻi,” said Chef Paul. “The MFIC shared-use food business incubator and processing facility offers a vast array of resources and technologies to foster growth in our community.”
Stewart’s current role at UHMC has him encouraging entrepreneurship as part of a Minority Business Development Agency issued grant. “Supporting our Native Hawaiian food business owners, local food systems, and fresh produce industry is more important than ever,” Stewart noted. “Maui’s wildfire challenges and the current economy make it vital for our island to be self-sufficient and resilient when it comes to growing food.”
Dylan Schwarzmeier of Veg-Out shared, “MFIC is a fantastic opportunity for anyone who wants to bring a small-idea food product and turn it into a scalable market. MEDB’s TechOhana meetings provide an essential boost to help our local community succeed in every way possible.”
This excellent Maui TechOhana meeting gave everybody the opportunity to see innovation happening, not only in technology, but also in Hawaiʻi’s agriculture and food production.
Candace Shaw, CEO, Astute Consulting
The 12th Maui Economic Development Board (MEDB) Women in Business Seminar Series webinar, Adaptive Capacity and What It Means for Your Business, was presented in partnership with the Women’s Business Enterprise Council (WBEC). Supported by the SBA Community Navigator Pilot Program, and the County of Maui, WBEC is one of the official WOSB Certifiers for SBA Women Owned Small Business certifications. Businesses can get certified as being a 51% owned and operated (Minority, Women Veteran) in order to qualify for special consideration in government and private contracts, and to participate in a sponsor company’s Supplier Diversity program.
Guest speaker Pamela Stambaugh, president and founder of Accountability Pays, Inc., talked about adaptive capacity and how to respond to the challenges and uncertainty brought about not only by the Maui wildfires of August 8th, but also ongoing turmoil in politics, industry and society.
An ICF certified executive coach who has practiced as a Behavioral Change Master for over 30 years, Stambaugh discussed the importance of accountability coaching and leadership effectiveness training to elevate performance on what matters the most. For clients, this has included raising operating results, upgrading team performance, and creating a culture of trust and open authentic communication. She has worked with global, small and midsized companies across many industries.
“Adaptive capacity is the ability to adapt quickly and appropriately, given different opinions and limited by blind spots and uncertainties,” Stambaugh said. “We can get trapped in our heads, stopped by circumstances, and bring less than our ideal selves to conversations. When it comes to managerial roles, this is important because a manager’s behavior has impacts. My presentation covered the delicate balance between internal and external forces, and choices made.”
The workplace is changing faster than ever, and so are the issues facing both employees and administrators. “The speed of change, responding to new and competitive forces, and keeping up with accelerated existing trends in remote work, in addition to employee upskilling and reskilling, increases the stress on businesses,” Stambaugh noted. “These demands are actually a continuum of leadership accountability and capability that must be balanced to lead in these challenging times.”
Adaptive capacity is one of the most important topics affecting Maui and our state since the August 8th wildfires. Pamela offered insightful messages to the participants on how to move forward.
Annette Lynch, MEDB Director of Communications
In partnership with the Women’s Business Enterprise Council (WBEC), and supported by the County of Maui and the SBA Community Navigator Pilot Program, Maui Economic Development Board (MEDB) presented a seminar in theHawaii Women in Business Seminar Series, ‘Planning For Your Business Succession’. With the workforce constantly changing, people come, go, and move into new roles within a company. Over 70 percent of small-business owners want to pass their business on, but only 15 percent actually do. Succession planning can help make the most of that change and prepare businesses for the next generation of leadership.
Leslie Wilkins, MEDB President and CEO, said, “Our Women in Business Seminar Series assists those preparing their business for success in the near and far future. In this seminar, participants were given concrete advice for a healthy future for their company.”
Guest speaker, Marianne Ellis, CEO and co-founder of CEO Success Community, has provided inspirational, real-world counsel to thousands of women- and minority-owned businesses. An inspiring business leader and coach, she is an advocate for clients seeking corporate contracts with Fortune 500 companies. Working with WBEC and other organizations, Ellis teaches the fastest path to increased revenue, growth, and a succession plan. She is also an Amazon best-selling author. Her book, ‘Women in Business Leading the Way’ features influential women CEOs sharing their insights on how to overcome challenges that female business leaders face in a variety of industries.
“In this interactive session, we discussed the basics of creating and maintaining a succession plan,” Ellis explained. “ Topics included: How to build a business succession plan; Choosing a power of attorney; Identifying a CEO successor; Easing tax exposure; Tax efficiency strategy; Trusted advisors; and Planning the next chapter. This event was ideal for business owners, managers and CEOs of organizations and non-profits.”
Participant Brandy Cajudoy, RME Cajudoy Construction LLC, reflected, “This seminar gave me a great start to put my business succession plan together. Ellis provided a roadmap to follow with her seminar workbook. Thank you, MEDB, for presenting such helpful information to our Maui community.”
David Campbell, Temptation Tours added, “I received so much more valuable information than I ever expected. Thanks, MEDB!”
Start as soon as you can to plan your company’s future. After all your hard work, preserve your company to continue the jobs and income you created on Maui.
Marianne Ellis, CEO & Co-Founder, CEO Success Community
On Saturday, August 19th, U. S. Representative Jill Tokuda from Hawaii’s 2nd District and her staff held a Federal Resource Fair for individuals, families, and businesses who have been impacted by the Maui wildfires. Hosted by Maui Economic Development Board (MEDB) at their Ke Alahele Center in Kihei, Tokuda worked tirelessly to support survivors in search of information on replacing important documents. “We brought together local, state, and federal agencies in one place so those who have lost so much can receive immediate help,” said Tokuda. “The destruction of the community and stories of loved ones lost or still waiting to be found are devasting. My team and I will continue to support the Maui community as resources are mobilized to assist survivors.”
Several hundred residents attended the event. Participating federal agencies included: Federal Emergency Management Agency (FEMA), disaster aid; Social Security Administration, social security support; State Department, passport replacement; U.S. Postal Service, mail support; Veterans Benefits Administration; U.S. Department of Agriculture, farm service agency, rural development, and agricultural support for producers and communities; HUD and MEO, housing, language assistance, disability rights, Native Hawaiian healing, and more.
Due to the higher than expected attendance and the appreciation expressed for the welcome help, the Resource Fair will be repeated this Saturday (August 26th) at a location in Kaanapali to be determined – watch for announcements on social media and local news outlets. Those who cannot attend can request individual assistance on Tokuda’s website: tokuda.house.gov, or call the Hawaii District Office at 808-746-6220.
Additional updates for those displaced include hotel housing provided through a FEMA program, which the Red Cross is administering under a contract with the state of Hawaii. While survivors are in hotels they will receive exactly the same services available now at the shelters: meals, mental health support, health services support, spiritual care, financial assistance and casework. Those who need housing can call 1-800-733-2767 for more information. To register for FEMA assistance call 1-800-621-3362, visit the FEMA disaster assistance website (www.fema.gov), download the FEMA assistance app (App@fema.dhs.gov) or visit the FEMA Disaster Recovery Center, open daily from 8 a.m. to 7 p.m. at the University of Hawaii Maui College. FEMA specialists are helping people register for disaster assistance, connect with volunteer organizations, and have access to federal and state resources.
The road ahead to recovery will be long and challenging, but our communities are tough. We will pull together, help each other, and we will rebuild!
U. S. Representative Jill Tokuda, Hawaii’s 2nd District
Maui Economic Development Board (MEDB) showcased their STEMworks™ Ag Business and Technology Internship Program at the 2023 Maui County Farm Bureau Maui AgFest & 4-H Livestock Fair. Through the program, students in grades 9-12 and college undergraduates have the opportunity to gain experience in multiple industries within the agriculture sector to find their interests, build their resume, and become career-ready. These experiences provide invaluable work-based learning for STEM (science, technology, engineering, mathematics) students, not only to explore professional pathways, but also to work on meaningful projects using industry-standard technologies.
“The purpose of the Ag Business & Technology Internship program, now available for fall, spring, and summer semesters, is to provide students with opportunities to explore careers and gain hands-on learning in a field of their interest, which they would not get in a classroom setting,” said Britney James STEMworks Agriculture Program Specialist. “MEDB comes to the Maui AgFest & 4-H Livestock Fair each year to promote the program and the Ag industry in general. We need more youth going into the Ag industry and hopefully this program inspires them to consider it, or at least gives them a better understanding of the industry.”
Baldwin High School student Mylez Planesi Kauhola said, “I interned at Waipono Farm Aquaponic & Hydroponic Greenhouse at UH Maui College. Learning about how to take care of the fish and how to farm certain plants using all water and no dirt, has made me interested in learning more about how to do hydroponics and raising fish. I am always excited to learn new things.”
Lae’ula Kaauwai, 9th grade homeschooler shared, “I am an intern at Sust’āinable Molokai’s Mobile Market, where I’m learning how they connect farmers with customers for locally-grown food to supply the community’s needs. I also want to learn how to help my community in every way I can.”
STEMworks marketing intern Emma Jane Roy, Baldwin High School 10th grade, added, “I created social media posts for each of the students, created the presentation for our showcase, designed flyers, and the intern booklet. I learned about the different aspects of marketing, which is my career aspiration.”
Ag Business & Technology Internship requirements include attending weekly virtual professional development meetings, and presenting at the final showcase. Plus, interns receive a stipend upon successful completion.
Britney James, STEMworks Agriculture Program Specialist
