In celebration of Women’s History Month, Maui Economic Development Board (MEDB) partnered with Oahu’s YWCA Minority Business Development Agency’s (MBDA) Women of Color Business Center to present a ‘Women in Business’ seminar series. In the introductory seminar, “Getting Small Business Administration (SBA) Certified as a Woman-Owned Small Business (WOSB): Opening New Doors of Opportunity”, business owners heard about the benefits of becoming certified, such as the opportunity to qualify for grants specified for women-owned businesses.
MEDB was joined by guest speakers, Shan Wirt, MBDA Director; Gary Albitz, Business Consultant with MEDB; Wayne Wong, Maui Director, Hawaii Small Business Development Center (SBDC); and others. The panel shared how certification as a WOSB will open doors for businesses, how to access contracts and grants exclusive to WOSB, and highlights of the steps in the process.
“These workshops help business owners understand the benefits of becoming WOSB certified,” said MEDB President and CEO Leslie Wilkins. “Our MEDB team will also help participants evaluate which projects to pursue, from farm loans to government contracts to research grants, to name a few.”
Albitz added, “It is not about the journey to get certified but what benefits are available once you get there. The SBA provides the training and the certification, and MEDB would like to encourage business owners to take the steps so that they can open doors to new projects.”
The MBDA Enterprising Women of Color Business Center at YWCA Oahu is funded by the U.S. Department of Commerce. It is one of five new business centers established across the nation in September 2020 to help minority women-owned businesses grow through financial and business counseling, workshops and other resources.
Wirt noted, “We are excited to work with MEDB and SBDC to expand our reach across the state and promote the significant opportunities that certifications offer to women-owned businesses. This series is the perfect complement to our focus, which is to help minority women-owned businesses grow through business analysis, market access and access to capital. Opportunities are abundant. We are here to level the playing field.”
Further workshops will help participants use their SBA certification to take advantage of the opportunities with various agencies. All presentations are online and registration is free. Sign up at medb.org for updates.
Mitzi Toro, owner of The Maui Cookie Lady, recently opened an incredible upcountry boutique bakery in Makawao Town featuring her original, six-ounce cookie creations. After two years of looking for a store front, she received a call from Barbara Tam, who grew up on the property where Toro’s current commercial wholesale kitchen is located in Makawao. She calls the luck of her new bakery location, “pre-ordained cookie destiny”.
In business since 2012, Toro started baking cookies as a fund-raiser for the ICU nurses who cared for her terminally-ill father. The next year, making cookies became a favorite hobby that transformed into a full-time business. Toro noted, “Hawaii has an array of beautiful agriculture, so I use high quality, locally sourced ingredients. Additionally, I sell other local specialty-food items in my bakery, as a way of supporting my fellow entrepreneurs.” Toro also gives back through community initiatives. One project, Maui School Slippah Solace, provided over 2,000 pairs of new flip flops to students on three islands.
Toro has gained fans from all over the world. Matching her company motto, ‘To make the world a smaller place one cookie at a time’, the demand for her cookies continues to grow rapidly. The cookies are now sold at select stores, hotels, restaurants, on ocean cruises, and are shipped nationwide and internationally. The Maui Cookie Lady brand is also partnering with the QVC shopping channel to share Hawaii-made cookies in home-shopping markets. Toro noted, “During the pandemic, my focus was the online market with holiday orders and gift purchases. This helped me through tough economic times.”
Toro recalled, “At the beginning, I had to learn about all the things that are not so fun, like budgets, profit margins, packaging, food compliance, business math, taxes and licensing, just to name a few. My receipts were in a shoe box and I really was not sure what the business was costing. One day I went by the Maui Economic Development Board office and the rest is sweet history!”
The support and love from the community for our little island bakery still makes me tear up. I feel like I am living the cookie-prenuer dream.
Ho’oulu Maui Nui is an online resource directory that helps Maui County’s small businesses find local services and products during COVID-19. Ho’oulu means ‘to grow’ and the directory, launched as part of the 2020 Adaptability Fund, was created to help Maui County businesses grow and adapt in a new business climate. A partnership among the Maui County Office of Economic Development (OED), Maui Economic Development Board (MEDB), and various community organizations, the Hoʻoulu Maui Nui Business Directory is a one-stop, online resource for small businesses looking for local service providers, and businesses wanting to reach potential customers by publicizing their services and products.
“This business directory is a great opportunity for local businesses to connect and support one another as we take on the challenges brought by COVID-19,” said Mayor Michael Victorino. “Reinvesting in our local economy and vendors ensures we’re getting the most out of our CARES Act funds, while still getting quality work and products.”
Businesses listed are specifically geared towards retooling and responding to COVID, helping businesses to: conduct business safely, including personal protective equipment (PPE); adapt operations to alternate business strategies; and to invest in technology infrastructure to help businesses operate virtually. Many businesses have had to expand their online visibility with web-based marketing and increase their capabilities to sell online through e-commerce. Some of the types of business listed in this directory are Business Leasing, Business Finance Consultant, Cleaning Restoration, Commercial Printer, Design, Remodeling, and Construction, Employee Recruiter, Export Consultant, Food Scientist and Technologist, HVAC Filtration Expert, IT Consultant, Marketing, PR, and Social Media Consultant, PPE Provider, Photographer, Videographer, and other services. There is no cost to participate.
According to Leslie Wilkins, MEDB President and CEO, “We want to make sure that the companies know, through the Ho’oulu Maui Nui business directory, what resources are available here at home.”
You can learn more about the Hoʻoulu Maui Nui Business Directory, search for businesses or apply to promote your business at https://www.hooulumauinui.org/
Maui County-based companies interested in signing up and being included in the business directory can visit www.HoouluMauiNui.org. There is no cost to participate.
Maui TechOhana meetings are back! Presented by the Maui Economic Development Board (MEDB) and supported by the County of Maui, the first virtual Zoom meeting provided an informal networking opportunity open to anyone interested in Maui County’s business and technology industries. Invited guest Doug Nelson, Founder, President and CEO of Kinection, spoke on the topic ‘We’re All Startups Again’.
“Whether you call it the “Post-Covid landscape,” the “big reset,” or the “new normal,” it is clear that we need to adapt our businesses in order to survive and thrive,” said Nelson “Our markets, our channels, and even our customers have changed, and will likely continue to for the foreseeable future.”
Discussing the questions startups face daily, Nelson explained how to adapt products and services so that customers are met where they are; how to continue to provide value; how to find new customers to serve; and how to take advantage of new opportunities that did not exist last year. The participants considered some practical techniques from the startup world that helped professionals and businesses to (re)connect with customers, (re)imagine themselves, and (re)discover product-market fit. Attendees also looked at some local examples and considered how to apply the techniques to their personal situation.
“The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere,” Nelson said “Using the Lean Startup Methodology, whose core is the build-measure-learn cycle, startups better understand their customers and develop products that the customers are looking for. Part of this methodology is Customer Discovery and Experimentation. This principled approach teaches you how to drive a startup, how to steer, when to turn, and when to persevere, to grow a business with maximum acceleration. Companies can create order, not chaos, by continuously providing tools to test a vision. By the time the product is ready to be distributed widely, it could already have established customers.” The participants agreed, “When markets, channels, customers and products are in flux, we are truly all startups again. Sharing personal experiences was a valuable takeaway for the community. Thank you, MEDB!”
MEDB’s Maui TechOhana presentation was a relevant topic in today’s pandemic-ravaged industry, offering an opportunity for participants to talk to others with similar professional interests.
Doug Nelson, Founder, President and CEO of Kinection
The 2020 Hawaii Energy Conference (HEC), postponed in March due to Covid-19, aired in July with a live-stream virtual event. Presented by the Maui Economic Development Board (MEDB) and supported by the Mayor’s Office of Economic Development, the conference welcomed over 600 participants from 24 different states and Puerto Rico. “An exciting feature this year was our international participation,” said Leslie Wilkins, MEDB President and CEO. “Six countries joined us, spanning time zones from Europe to Asia.”
One of the nation’s leading energy conferences, the HEC brought together experts on energy policy, strategies, leadership, and innovation to focus on how the energy sector should respond to the challenges imposed by the pandemic. The program included four panels plus brief video presentations with information related to the theme, ‘Imagining a Just Recovery: What would that look like for the grid?’
Jennifer Potter, Commissioner of the Hawaii Public Utilities Commission, and member of the conference program committee said, “The HEC has regrouped at a critical time for Hawaii and our country. The incredible macroeconomic stress and individual financial burdens across our nation mean that there is no better time to have dialogue on affordability and equity. Building a recovery plan that includes all socioeconomic groups is imperative.”
In his keynote, Scott Seu, President and CEO of Hawaiian Electric Company, explained, “It is not enough anymore to simply say we will all benefit from cleaner, cheaper renewables someday. The duration and the depth of our current economic downturn is unlike anything we have ever experienced, so someday is not soon enough. The leaders of Hawaiian Electric are looking at what bold strategies we can use to benefit the most people, the most quickly. Equity, opportunity, and participation are as important for our successful transition to renewable energy as any field source or technology.”
Seu added, “I have challenged myself and my team to think outside of our traditional role of keeping the lights on; to be bold, creative, and come up with ideas, such as a community solar program, that will strengthen our economy; to be the better Hawaii we can all imagine.”
The renewable energy transformation must include everyone. That is what equity looks like to me. Then, no one gets left behind.
Scott Seu, Hawaiian Electric Company, President and CEO
Exciting projects, industry-best benefits and flexible working arrangements are a few of the reasons that Kihei-based Centauri was recently named a 2020 Hawai’i Best Place to Work by Hawaii Business Magazine. Centauri is a technology company providing high-end, creative software and engineering solutions to critical national security missions across space, cyber, missile defense and intelligence domains.
Although headquartered in Chantilly, Virginia, Centauri has a long-standing office in Kihei. The nearly 50 employees in Kihei support federal government customers in high-tech areas such as space domain awareness. Centauri’s corporate strategy brings together top experts in STEM fields (science, technology, engineering, mathematics), as well as intelligence operations and analysis.
“There is a sense of energy, drive, pride in accomplishment and commitment in the work at Centauri,” said Daron Nishimoto, Centauri Director of Advanced Technologies. “Our pervasive culture of excellence in all that we do defines who and what we are, as we focus on the important missions of our customers. Because our employees are our most valuable asset, we have built a company that recognizes the achievements of our team members.”
Centauri offers career opportunities and paid military leave for both veterans and their spouses, which is why more than 35% of employees are veterans. “For many veterans, the Centauri culture embodies a comparable sense of camaraderie and values instilled in the armed forces,” said Nishimoto. “We do work that matters on cutting-edge technologies critical to our nation.”
Centauri’s flexible work environment allows employees to be in charge of their hours, allowing them to accomplish their work on their own schedule so they do not have to sacrifice important appointments, school events or family needs. As for benefits, the company offers a high-match 401k and a selection of generous healthcare packages including medical, prescription drug, dental and vision, flexible spending accounts, life insurance, and survival support. Employee charitable contributions are matched, and stipends for continuing education are provided.
“Everyone in Kihei, and even those reporting into Hawaii from the continental US, genuinely enjoy working with us,” said Nishimoto. “Ultimately, our workplace culture of excellence defines our success and makes Centauri a Best Place to Work in Hawaii.”
At Centauri, we have been recognized by major nationwide and local awards programs. Presently, we are welcoming 2020 Summer Interns to our first-ever virtual program.
Daron Nishimoto, Centauri Director of Advanced Technologies
More than 33,000 pounds of food are being distributed by the Maui Food Bank to Moloka‘i residents in need through a $20,000 contribution from the Hawaiian Electric Industries Charitable Foundation (HEICF). HEI is the parent company of Hawaiian Electric, which supplies power to Maui, Moloka‘i, Lāna‘i, O‘ahu and Hawai‘i Island. In March, the HEICF contributed $50,000 to the Hawai‘i Food Bank and pledged another $75,000 to United Way agencies in support of their efforts to assist families in need across the state during the COVID-19 pandemic. The current donation provides additional shipments to supplement Maui Food Bank’s regular monthly delivery of food to Moloka‘i. Once delivered, 19 partner agencies across the island distribute nutritious fresh food to individuals, families, children, and seniors on fixed incomes, those without shelter—anyone who is at risk of going hungry.
“During this coronavirus pandemic with many more in our communities facing hardships, the Maui Food Bank is experiencing a significant increase in requests for food assistance,” said Richard Yust, Executive Director of the Maui Food Bank. “This generous contribution from Hawaiian Electric enables much needed additional pallets of food to be shipped to Moloka‘i where food distributions are being depleted.”
Sharon Suzuki, President of Maui County and Hawai’i Island Utilities for Hawaiian Electric said, “We are grateful for organizations like the Maui Food Bank and the on-island partner agencies for maintaining this critical service throughout these uncertain times. We are all in this together and we want to help alleviate this escalating need for basic necessities in one of the most remote communities we serve.”
“ʻAʻohe hana nui ke alu ʻia! No task is too large when we come together,” said Kilia Purdy-Avelino of Alu Like, Inc., a partner agency on Moloka‘i. “Mahalo to all for working together in unity to aloha Moloka‘i with such generous donations from the Maui Food Bank, Hawaiian Electric and other companies, non-profit organizations, and even individuals. The overwhelming gratitude from the receiving families speaks volumes of what the extra Food Bank deliveries mean to our community.”
We are grateful to all the volunteers and donors helping to distribute food throughout the island to those in need.
Sharon Suzuki, President, Maui County and Hawai’i Island Utilities
Robert Kawahara, from one of Maui’s largest CPA firms, Kawahara + Hu LLP CPAs, strongly believes in giving back to the community. He has presented workshops on Tax Strategies for Small Business at previous Hawaii Small Business Conferences presented by Maui Economic Development Board and supported by the County of Maui Office of Economic Development. This year the conference was cancelled; however, Kawahara is offering a newsletter with information and strategies for small businesses in the community.
Kawahara explained, “COVID-19 has caused an unprecedented strain on our healthcare and economic infrastructure. Our federal and local governments responded with stay-at-home restrictions and significant economic stimulus. While uncertainty makes it difficult to describe a future outcome—causing anxiety in all of us—our role as CPAs is to provide some certainty to our clients so that they may make informed decisions.”
At the beginning of the pandemic, Kawahara quickly realized that his company needed to communicate effectively with clients, so they created an email newsletter. The newsletter has helped cut down on the number of calls from clients which were relatively similar in nature. Kawahara stated, “The newsletter makes the calls quicker and more to the point since the clients have a better understanding to start with. Right now, all CPAs should be doing tax returns. However, with the new economic stimulus we have been forced into learning a whole new law that affects every individual and business, while still needing to provide guidance. Our roles as CPAs have not changed because of the pandemic, only the sense of urgency for answers. Our role should still be viewed as strategic advisors and decision-makers who assist in making informed decisions.”
Kawahara advises clients to read as much as possible and then email their CPA questions in a yes-or-no format. He added, “Have patience in waiting for responses. Most importantly, realize that CPAs may not have all the answers. Guidance is changing literally by the hour. Our resources are stretched to the limit in addressing the economic stimulus. We appreciate your understanding and offer our newsletter at www.mauicpa.net.”
During this difficult time, most businesses will find relief and support from the SBA Economic Injury Disaster Loan, SBA Paycheck Protection Program, and Employee Retention Tax Credit and State of Hawaii Unemployment.
The Hawai’i Energy Conference brings together regional and national experts on energy policy, strategies, leadership and innovation. The 2020 Conference will explore the timely issues of beneficial electrification and the design of an equitable energy transition. Participants will take a deep dive into how electrification can be “beneficial”. As more functions are served by electricity, demand for electricity will rise. This opens pathways for more deployment of renewable generation, which supports the sort of ambitious decarbonization goals that state legislatures are enacting. What are the benefits, challenges, and practical limits of electrification? How can we break through economic, cultural and linguistic barriers to ensure that we have an energy system that works for everyone? Is it possible to create a transition that respects local cultures, is socially just, and protects our most vulnerable?
Come join us as we explore pathways to creating an equitable, resilient energy system of the future.
Robert Kawahara, from one of Maui’s largest CPA firms, Kawahara + Hu LLP CPAs, strongly believes in giving back to the community. He has presented workshops on Tax Strategies for Small Business at previous Hawaii Small Business Conferences presented by Maui Economic Development Board and supported by the County of Maui Office of Economic Development. This year the conference was cancelled; however, Kawahara is offering a newsletter with information and strategies for small businesses in the community.
