Infrastructure of Stories, an event presented by Bad Friend Productions and supported by the Maui Economic Development Board (MEDB), recently explored how to broaden Maui County’s role in cinema beyond merely hosting a traditional film industry. The name, ‘Infrastructure of Stories’, refers to a community-driven economic initiative to transition Maui from being a backdrop for the film industry into a self-sustaining, community-led film economy. 

The meeting focused on how to keep economic benefits on the island, support local talent, and highlight the upcoming Wailuku Film Festival. The panelists featured leading Hawai’i creatives, filmmakers and business leaders including: the married writer and producer couple from Maui, Rachel Kondo and Justin Marks, famous for their recent film series Shogun; Brian Kohne, Maui Film Commissioner; Matt Yamashita, Emmy-winning filmmaker from Molokai; Kawika Hoke, filmmaker and marketing analyst; and Stefan Schaefer, director. 

“The mission is to empower local creators, integrate authentic mo’olelo (Hawai’ian storytelling), and build the resources needed to produce films and media,” said Kohne. “We aim to connect local storytellers with established film and media professionals. We want to keep our talent on Maui and bring back those that left home. I am one of a handful in our business who came home and I want that for our present and future generation. I thank Shogun producer Rachel Kondo and her family for moving back to Maui; however, they still have to travel to Los Angeles for work. Artists need to be able to feed themselves and their families.” 

Event host, Ted Anderson, owner of Venture Physical Therapy and member of the Maui County Health Partnership, thanked MEDB for their support. “This is what we want,” he said. “Our entire community is needed to make the whole system work, including the county and state government. The Wailuku Film Festival is definitely a big step in the right direction.”  

The inaugural Wailuku Film Festival, presented by the Maui Film Office and the County of Maui, June 17-21, at the Iao and Naylor Theaters, plus special films on June 21 at the MACC, features over 100 films, with over 50 Hawai’i filmmakers, screening in categories of Hawai’i, Indigenous Voices, Watersports, Animation, and Student productions. The festival is a gathering place where Hawaiian values, cultural knowledge and storytelling meet.