As the gift-giving season begins, Maui Economic Development Board (MEDB) encourages the community to participate in Small Business Saturday (SBS), a nationwide initiative that aims to support small local businesses. Also called the “Shop Small” movement, it was founded by American Express in 2010 to promote small businesses during the holiday season and is observed annually on the Saturday after Thanksgiving.
“We know that Maui small businesses need our support more than ever as they navigate the effects of the August 2023 Lahaina and Kula wildfires,” said Leslie Wilkins, MEDB President and CEO. “SBS reminds us of the prime shopping opportunities right in our own backyards.”
Maui’s arts industry in particular has suffered significant losses due to the wildfires. Local artist and Wailuku studio owner Taryn Alessandro shared, “Once supported by Front Street’s thriving, world-wide art market, local artists are now finding ourselves having to figure out new ways to get our work out there. Many of us also lost years, even decades worth of original work – so we are simultaneously re-building our collections along with our business models.”
Many of these local creators are now relocating to Wailuku. Alessandro explained, “I am right in the heart of downtown Wailuku, where many other artists are establishing themselves, as we collectively grow into ‘Maui’s Arts District.’ It is both a humbling and exciting time.” In addition to the Wailuku Arts District, weekly markets such as the Maui Swap Meet and the Upcountry Farmers Market offer additional opportunities for shopping small. “This is the place to find the real bargains on Maui,” said Cary, one of the Swap Meet vendors.
For those who prefer to shop from home, Pop-Up Mākeke is a virtual marketplace designed to support Hawaiian small businesses. Created by the Council for Native Hawaiian Advancement (CNHA), Pop-Up Mākeke features Hawaiʻi-based small business owners, artisans, and vendors. Kūhiō Lewis, President and CEO of CNHA, emphasized, “This mākeke helps keep that spirit of community that makes Hawaiʻi unique. In order for our community to succeed, we need to empower those businesses rooted here in Hawaiʻi.”
Even more local businesses can be found online using Shop Small Hawaiʻi’s directory of small businesses, available at shopsmallhawaii.com. Hawaiian Airlines’ Made on Maui Festival also maintains an online directory of all vendors who participated in the festival, available at https://www.madeinmauicountyfestival.com/our-vendors.
The support of the local community is crucial to us artists and small businesses. As recovery continues, we are here and we are open for business!
Taryn Alessandro, Artist and Studio Owner, Taryn Alessandro Fine Art LLC
Maui Economic Development Board’s (MEDB) recent Ke Alahele Education Benefit event successfully raised funds for local STEM education programs. During the event, the Daniel K. Inouye Innovation (DKII) Award winners were announced. The DKII Award honors students who use their STEM skills in service of their community. This year, Jennifer Goto Sabas, the late Senator Inouye’s former Chief of Staff and director of the Daniel K. Inouye Insitute, presented the award.
The winners were Maui High School students Janette White and Keani Kina, who completed a project for a child with mobility restrictions. They adapted a motorized toy car, rewiring it to replace the pedal with a button and redesigning the car seat. Their goal was to ensure that the car kept its original functionality while optimizing safety and accessibility. White commented, “the car helped a local neighbor in Maui, allowing a disabled child the freedom of directing herself in a safe and fun structure.”
Honorable mention went to Kahakaʻiwa Williams, representing Kalama Intermediate School, for his Hawaiian video game project. He combined his ʻŌlelo Hawaiʻi knowledge with his interest in game design to create a game that walks users through the legend of the goddesses Pele and Nāmakaokahaʻi. “My motivation…is that there are no video games in the Hawaiian language that I am aware of,” Kaha commented. “This project is designed to inspire community members to learn more about Hawaiian culture and language through a fun activity.”
Chelsey Miguel, a King Kekaulike High School student, also received honorable mention. With her computer science skills, Miguel used AI to create a coral monitoring system, which allows users to upload photos of coral and receive a health assessment. Miguel shared, “I stumbled on a documentary about coral bleaching and its implications…I wanted to intersect my passion of programming and machine learning to help solve this problem.”
Thanks to the generosity of donors during the event, MEDB is able to present monetary prizes to the winners as well as those who received honorable mention and their teachers. Donations will also support the Ke Alahele Education Fund grant program, which helps educators and students access STEM tools, participate in extracurriculars, travel to competitions, and engage in professional development that would otherwise be prohibitively expensive.
It’s wonderful to be back after all these years. These were really happy times for the Senator. He loved this event and to see it come back as strong as it is, especially with the students, is actually very exciting.
Jennifer Goto Sabas,
Director of the Daniel K. Inouye Institute
As National STEM Day approaches on November 8, Maui Economic Development Board (MEDB) reflects on and celebrates how far Maui Nui’s STEM community has come in recent decades. In 1999, Senator Daniel K. Inouye encouraged MEDB to strengthen Hawaiʻi’s STEM (science, technology, engineering, and math) education-to-workforce pipeline. In a 2004 statement to the U.S. Senate about expanding the role of women in STEM, Sen. Inouye observed, “Not only is it a strategy that will ensure our global competitiveness and national security, but it is the right thing to do to ensure that all our citizens have equal access to the education and training needed to succeed.”
MEDB took the message to heart and developed the Women in Technology (WIT) Project, now STEMworks™, to motivate underrepresented groups such as women and Native Hawaiians to pursue technology-related careers. Leslie Wilkins, former WIT program director and MEDB’s current president and CEO, commented, “Virtually every field in every sector of the economy needs STEM professionals, people who are fluent in various technology skills.”
Maui resident Lisa Thompson, Operations Unit Director for KBR, Inc., recalled the hurdles women faced when she began her STEM career. “Back in the 80’s, it was very difficult for women to balance a career with being a mom. Plus, there were so many new technological skills to learn.” Currently, she is optimistic, and observed, “I see a lot more women going into technology, but we are still the minority. MEDB’s educational outreach programs inspire and empower students and educators to have the confidence that they can succeed.”
Katlynn Vicuña, a UH Mānoa alumna and mechanical engineer for Lockheed Martin, also shared, “From a female standpoint, I still find myself in meetings with mostly men, but now they tend to listen to what I have to say. I love that there are many female as well as young professional engineer groups, as in some of MEDB’s programs, where people get together, support, and lift each other up. In fact, through an MEDB event, I was inspired to take an internship at Lockheed Martin where I was offered a permanent position.”
MEDB is excited to continue offering STEM learning opportunities to students all across the state this school year. STEMworks’ biggest event of the year, the 16th Annual Hawaiʻi STEM Conference, will be held at the Hawaiʻi Convention Center in Honolulu on March 24 and 25, 2025. For more information, visit https://www.hawaiistemconference.org/.
There is a diverse set of career paths in technology…the last 30+ years in my career included programming, data administration, information security, and much more. Currently, I’m a director managing a large team of technical individuals.
Lisa Thompson, Operations Unit Director, KBR, Inc.
Kristi Yamaguchi’s Always Dream non-profit organization, with the support of the Hawaiʻi Department of Education, has brought its Always Reading program to two elementary schools in Lahaina this school year – King Kamehameha III and Princess Nāhiʻenaʻena Elementary – expanding its Maui County presence. The Always Reading program provides families of pre-K and kindergarten students with tablets, a digital children’s library, and local book coaches who teach families how to use the tablet and provide ongoing encouragement, strategies, and accountability. These efforts broaden children’s access to books, increase at-home reading time, and engage family members in their children’s learning journeys.
Olympic gold medalist, author, and philanthropist Kristi Yamaguchi founded Kristi Yamaguchi’s Always Dream in 1996, with the Always Reading program launching in 2012. Today, in addition to the two Lahaina schools, the organization is partnered with three elementary schools on Molokaʻi, four on Hawaiʻi island, and 10 on Oʻahu. This year, Always Dream expects to serve over 2,400 children and their families across the state. “We are honored to be welcomed by Complex Area Superintendent Winkie to provide students and families of Lahaina with the tools and support to build strong reading routines at home,” Kristi commented.
Ian Haskins, the principal of King Kamehameha III Elementary, shared, “We are pleased to have the Always Dream reading program in our school for our kindergarten and preschool students and families. The program will be beneficial by providing access and relevance for the importance of reading to children at a young age.” He added that “the purpose is to build language, literacy, and social skills that promote a healthy brain development, leading to success in school.”
This year marks Always Dream’s 10th anniversary of serving keiki in Hawaiʻi. For over 30 years, Kristi has considered Hawaiʻi a second home, with people across the state offering her support during her skating career. When it came time to expand the Always Reading program outside of California, Hawaiʻi was first on the list. Kristi wanted to make an impact in the communities that have shown her so much aloha. Outside of Hawaiʻi, Always Dream partners with 17 schools in the California Bay Area, with plans to serve 10,000 individuals in California and Hawaiʻi annually by 2027. For more information, visit alwaysdream.org.
Our hope is that our Always Reading program offers a sense of stability for families during this school year as a small part of the community’s journey toward healing.
Kristi Yamaguchi,
Founder and Board Chair
Kristi Yamaguchi’s Always Dream
After moving from Texas to Hilo at age thirteen, Jill Engledow arrived on Maui in 1968 already in love with Hawaiʻi—its land, people, and culture. As an award-winning author and journalist, for years she has written nonfiction about Maui, from news stories to books. After working as a reporter for the Maui News from 1980 to 1998, Engledow turned to freelance writing, mainly about historical Maui events and the local culture.
Engledow’s nonfiction books include Haleakalā: A History of the Maui Mountain, for which she was awarded a 2013 Independent Book Publisher Award. In addition, her book Sugarcane Days: Remembering Maui’s Hawaiian Commercial & Sugar Company won a Preservation Honor Award from the Historic Hawaiʻi Foundation.
Another of Engledow’s books, The Story of Lahaina, has been in great demand again. “People have been sending me notes of appreciation for writing it because they want to remember the Lahaina they loved so much,” she said. “I have recently added a chapter at the end about the 2023 wildfires. It was such a tragic event and such a huge loss. My heart and prayers go out to all those affected as I, along with many, look forward to Lahaina’s restoration.”
Currently, Engledow is working on novels, using what she has learned about this “world’s best island” to tell tales about women making lives for themselves on Maui in years gone by. “I love to tell a story,” she emphasized, “and Maui is an amazing place with an incredible history. Fiction is new for me. It takes a long time to come up with a plot. However, through my knowledge and local experiences, the Women on Maui trilogy was born.”
The trilogy begins with The Island Decides, a 1971 story about single-mom Carrie Ann Emerson’s search for her lost daughter and how they end up on Maui. In the sequel, A Dollar and Love, the story continues with Carrie and her daughter, Rorie, living in rural Makawao. Finally, in Rose’s War, an Upcountry Maui woman’s friend and farm manager is unjustly suspected of being a Japanese spy during WWII. All of Engledow’s books are available on Amazon.
Celebrating its 25th anniversary on Maui, the annual AMOS Conference – renowned globally for bringing together leading experts, researchers, and practitioners from space-related fields – was presented in September in Wailea. The conference welcomed 150 middle school students, STEM (science, technology, engineering, mathematics) educators, and Maui High School robotics students for a Space Exploration Day event run by Maui Economic Development Board’s STEMworks team. The students were thrilled to meet former astronaut and current Deputy Administrator of NASA, Pam Melroy, who logged more than 38 days in space while working to assemble the International Space Station and is one of only two women to have commanded a space shuttle. The students also explored the conference exhibit hall and engaged in hands-on STEM activities led by space industry experts.
“It’s an honor to be here,” Melroy said. “It’s important to connect with the next generation and get them interested in space-related issues. There are great things happening right now. Artemis will launch soon, SpaceX is doing incredible things, we are going back to the Moon, to Mars, and more. Maybe someone here right now will be the first one on Mars!”
Melroy added, “Being in space brings on feelings of stewardship, sustainability, and respect for our planet. From space you can see the edge of the horizon. There is a thin blue line around it—the atmosphere—everything that keeps us alive is there. We need to care for all of it.”
Lori Koyama, Lahaina Intermediate School teacher, said, “It’s amazing to bring students to this event and expose them to career pathways that exist for their future in Hawai’i. They experienced new opportunities they didn’t even know existed.”
Lilyanne, Maui Waena Intermediate student, shared, “I learned that space exploration has led to many technologies that are used in everyday life including internet, banking, health benefits, and much more. This whole experience, meeting Pam Melroy and doing STEM activities is incredible!”
Liam, a Maui High robotics student, said, “Pam Melroy’s description of what she’s done in her life and the skills and traits she’s developed showed the effort and time you have to put in to do something like this. She showed us the work in school we need to do to accomplish such tasks, and that there is a job for each of us. We are all inspired today!”
It will be students in this age group that I am talking to today who will explore the secrets of the universe for the benefit of all.
Pam Melroy,
Astronaut and Deputy Administrator,
NASA
Thirty-eight delegates, including fourteen Hawaiʻi-based, participated in the 7th EMER-GEN® Program, presented by Maui Economic Development Board (MEDB) in September. A joint initiative of the AMOS Conference and the Space Generation Advisory Council (SGAC), the program is designed to foster innovation and entrepreneurship especially for young professionals and students who are enthusiastic about careers in space.
“The program encourages participants to think creatively, collaborate in teams, and develop innovative solutions at both a technological level and a policy level,” said Annette Lynch, MEDB Director of Communications. “The diverse range of activities and speakers helps participants enhance both their technical expertise and leadership capabilities.”
Maui resident Matthew Lugo, a Privateer Space engineer, EMER-GEN alumnus, and member of the EMER-GEN planning committee, emphasized, “EMER-GEN is also known for its focus on Hawaiian cultural subjects. I feel it’s important for those in the space industry to be stewards of the Earth environment as well. Space technologies should benefit the sustainability of the planet.”
Lugo continued, “This year, along with two international SGAC representatives, we invited Michael Nāhoʻopiʻi, Executive Director of Kahoʻolawe Island Reserve Commission (KIRC) to share an update about the island. The island of Kahoʻolawe is just seven miles off the coast of Maui. It is managed by the KIRC team, who are working towards a restoration of the island.”
Nāhoʻopiʻi explained, “The history and culture of Kahoʻolawe is indeed rich. It is believed to have been inhabited since about 400 A.D., and the abundance of historical and archeological sites paints a picture of the island as a navigational center for voyaging and a center for agriculture. Modern times have been less kind. The island has been home to a penal colony, a sheep and cattle ranch, and a U.S. Navy bombing range. Those land uses were detrimental to the island’s delicate ecosystem and led to severe habitat degradation. The KIRC team has taken on the challenge to restore these habitats with on-the-ground hard work coordinated by expert assistance. In addition to physically restoring the island of Kahoʻolawe, we are undertaking the cultural restoration of the island.”
Space exploration provides us with more information about protecting our planet, our environment, and improving our day-to-day lives. Everything is connected!
Michael Nāhoʻopiʻi
Executive Director
Kahoʻolawe Island Reserve Commission
As part of preparations and festivities for the upcoming Ke Alahele Education Fund Benefit Dinner and Auction, Maui Economic Development Board (MEDB) is now accepting applications for the Daniel K. Inouye Innovation Award. This award honors student projects that demonstrate the most innovative uses of science, technology, engineering, and math (STEM) in service of the community.
To support award recipients as they continue to learn and grow as STEM innovators, the winning individual or team will receive $5,000. Maui County public school students in grades 6-12 (as well as 2024 high school graduates) are eligible to apply. Interested students should submit their projects online prior to 11:59 pm on October 13 to be considered for the award. The submission form and more details are available here: https://shorturl.at/tdVOy.
MEDB also continues to accept seat reservations, auction donations, and sponsors for the Ke Alahele event. This annual fundraiser provides an unforgettable evening and also raises critical funds for STEM education programs and educators throughout Maui County. These programs, serving students from kindergarten to career, help build stronger career pathways for Maui Nui residents. By attending the dinner, community members are helping to shape a brighter future for Maui Nui’s youth.
Guests attending the fundraiser can also enjoy an exclusive room rate (starting at $349 for a garden view room) at the Wailea Beach Resort – Marriott, available for stays from Friday, October 25, to Sunday, October 27. This offer ends on October 7. For room reservations, contact Mary Osorno at Mary.Osorno@waileabeachresort.com or call 808-874-7879.
For more information and to book seats at the Ke Alahele fundraising dinner on October 26, visit www.medbpathways.org.
Part of MEDB’s mission is to empower the next generation of innovators. The Ke Alahele Education Fund Dinner and Auction celebrates that mission, bringing our community together to support vital STEM programs that change lives.
Leslie Wilkins
President and CEO
Maui Economic Development Board
Maui resident and 2002 St. Anthony High School graduate Keith DeVey is the founder of Maui Walking Tours. The company, launched in early 2024, offers free guided walks through Kīhei and historic Wailuku town. The tours highlight each area’s origins and new developments, including details about local history, important landmarks, and street art. DeVey has done extensive research to uncover the best local stories, and his walks showcase the island through the eyes of a long-time resident who truly believes Maui is the best place on earth.
“Guided walking tours are a wonderful way to really get to know the place you live or are visiting,” said DeVey. “People get to hear stories that I collected firsthand through one-on-one meetings with historians, authors, local kupuna, historical practitioners, city officials, residents, educational outlets, and local architects. My sources include George Rixey, community architect and former president of the Kīhei Community Association; Lucienne De Naie, published Maui author and historian; Vernon Kalanikau, Maui County cultural advisor and lead organizer of the ahupuaʻa sign project; and Elan Vital, the artist who sculpted the Kalama Park whale.”
DeVey has assembled walking routes that allow participants to take a step back in time to better understand the present. He explains how land was divided and cared for by the early Hawaiians, the influence of the first missionary families, the formation of large plantations, the impact of the US military during WWII, and the transition to a tourism-based economy in the 1960s and 1970s. The Wailuku tour pays special attention to the revitalization of the town as a center for artists and the town’s numerous murals.
DeVey added, “I also want people to become more familiar with the colorful flora and fauna seen throughout the Hawaiian Islands, which are unlike anywhere else in the world. After each tour, participants routinely come up to me to personally share how much they enjoyed it. Some even tell me their unique history of living in or visiting Kīhei and Wailuku through the decades.”
Each tour is capped at 25 participants to ensure an enjoyable walking and learning experience. To sign up for one of the free upcoming tours, visit www.mauiwalkingtours.com.
Through my own travels, I discovered some of the most memorable takeaways were experienced through free walking tours guided by locals that lived in each community.
Keith DeVey
Founder and Tour Guide
Maui Walking Tours LLC
St. John’s 39th Annual Kula Festival is the place to be on Saturday, September 21st. An upcountry tradition, the festival is returning after last year’s cancellation due to the August 2023 wildfires. The festival began in October 1982 as a fundraising event to support both St. John’s Church and various partner charity organizations. At its peak prior to the pandemic, the event saw 2,500 attendees each year.
“All the much-loved local artists and crafters, wide variety of food for sale, produce, plants, baked goods, keiki zone, silent auction, quilt show, and the gift shop will return,” said Maui artist and festival co-chair Deb Lynch. “For the first time, several fine art paintings will be exhibited, and there will be pony rides for the kids as well. The all-day live music and entertainment, hosted by Manaʻo Radio, includes Isle of Maui Pipe Band, Cheryl Rae, Jamie Lawrence, Kawika Ortiz, Steve Grimes, Benny Uyetake, Halau Hula, and Wehena o ke Ao.”
Festival co-chair Joseph Cascio added, “This year our St. John’s leadership team decided a portion of our net proceeds will be shared with the Kula Community Watershed Alliance (KCWA). This critical watershed has been seriously destabilized and is now at risk in the aftermath of the wildfire. Neighbors immediately joined together to commit to the recovery and long-term stewardship of this special place.” To further support recovery and land stewardship efforts, the festival will be a zero-waste event.
The KCWA’s executive director, Sara Tekula, explained, “In August 2023, approximately 230 acres of the Waiakoa watershed in Upper Kula, including over 23 homes and dozens of structures and trees, were burned in the fire. With the guidance of ecological and cultural advisors, the KCWA strives to restore the ecological identity of this area through careful sourcing of seeds within our ahupuaʻa, nearby habitat preserves, and saplings that have origins nearby. Remembering the Hawaiian proverb, ʻaʻohe hana nui ke alu ʻia (no task is too big when done together by all), we are grateful that St. John’s recognized us and the work that we are doing. This is a great honor for us.”
The festival will take place on Saturday, September 21st, from 9am to 4pm at St. John’s Church (8992 Kula Highway across from Keokea Park). Admission is $2. For more information, visit stjohnsmaui.org/kulafestival and kulacommunitywatershed.org.
All are welcome to enjoy a fun day at the festival and help us support the Kula Community Watershed Alliance!
Deb Lynch and Joseph Cascio
Kula Festival Co-Chairs
