Ho’oulu Maui Nui is an online resource directory that helps Maui County’s small businesses find local services and products during COVID-19. Ho’oulu means ‘to grow’ and the directory, launched as part of the 2020 Adaptability Fund, was created to help Maui County businesses grow and adapt in a new business climate. A partnership among the Maui County Office of Economic Development (OED), Maui Economic Development Board (MEDB), and various community organizations, the Hoʻoulu Maui Nui Business Directory is a one-stop, online resource for small businesses looking for local service providers, and businesses wanting to reach potential customers by publicizing their services and products.
“This business directory is a great opportunity for local businesses to connect and support one another as we take on the challenges brought by COVID-19,” said Mayor Michael Victorino. “Reinvesting in our local economy and vendors ensures we’re getting the most out of our CARES Act funds, while still getting quality work and products.”
Businesses listed are specifically geared towards retooling and responding to COVID, helping businesses to: conduct business safely, including personal protective equipment (PPE); adapt operations to alternate business strategies; and to invest in technology infrastructure to help businesses operate virtually. Many businesses have had to expand their online visibility with web-based marketing and increase their capabilities to sell online through e-commerce. Some of the types of business listed in this directory are Business Leasing, Business Finance Consultant, Cleaning Restoration, Commercial Printer, Design, Remodeling, and Construction, Employee Recruiter, Export Consultant, Food Scientist and Technologist, HVAC Filtration Expert, IT Consultant, Marketing, PR, and Social Media Consultant, PPE Provider, Photographer, Videographer, and other services. There is no cost to participate.
According to Leslie Wilkins, MEDB President and CEO, “We want to make sure that the companies know, through the Ho’oulu Maui Nui business directory, what resources are available here at home.”
You can learn more about the Hoʻoulu Maui Nui Business Directory, search for businesses or apply to promote your business at https://www.hooulumauinui.org/
Maui County-based companies interested in signing up and being included in the business directory can visit www.HoouluMauiNui.org. There is no cost to participate.
Maui Economic Development Board (MEDB) is administering the Adaptability Fund, a program to help local small businesses recover and survive the impacts from COVID-19. Funded by the federal CARES Act, and as proposed by the MauiCARES Task Force, the County has allocated five million dollars to the Fund. Businesses use the grants to modify operations and invest in technology infrastructure to expand virtual platforms, web-based marketing, and E-commerce.
According to Leslie Wilkins, MEDB President and CEO, “Since the onset of the COVID-19 pandemic and the mandatory closure of many Maui County businesses and visitor-industry activities, health and safety protocols have required costly investments by Maui County businesses to operate safely, re-tool operations, and expand customer markets. The Maui County Adaptability Fund was established to help our local businesses adapt to this new economic environment.”
Malia Bohlin, Aloha House Development Director, said, “With funds provided through the Adaptability Fund, administered by MEDB, our organization was able to address concerns due to physical and technical limitations. We set up socially-distanced workstations, so clients could log-in from our facility, and we improved our technical capabilities to provide better content. Our staff are thrilled with the new tools, and are better able to provide necessary programs with more engagement and progress for the clients. We have also retained many clients who previously may have had technical barriers to treatment via telehealth. Thanks to the Adaptability Fund, clients at Aloha House’s outpatient drug treatment program have been able to participate safely in group and individual treatment settings.”
Aloha House, founded in 1977 as a treatment program for individuals struggling with substance abuse, makes it possible for adults on Maui to change their lives and the lives of those closest to them. “We help participants rediscover their strengths, learn from their experiences and create new pathways forward in health and wellness,” Bohlin added. “Since its beginnings, the Aloha House mission has expanded to include comprehensive, person-centered behavioral health interventions for the prevention and treatment of individual substance abuse and other disorders. Our staff members are passionate about helping people achieve lasting recovery.”
We appreciate MEDB’s work with the County of Maui to quickly manage the application and award process during this critical time.
Jocelyn Romero Demirbag, Ed.D., Director of Development at the University of Hawaii (UH) Maui College, works to expand the college fundraising efforts through the UH Foundation. The Foundation, a private 501(c)(3) non-profit, was established in 1955 to encourage private support for the university. Today, it is the central fundraising organization for the UH System. “Our work is to unite donors’ passions with UH aspirations,” said Demirbag, “We raise philanthropic contributions and manage private investments to benefit UH, the people of Hawaii, and our future generations. The university is supported by numerous individuals from Maui Nui, the state and the mainland, as well as a diverse range of organizations and businesses that include non-profits and foundations, hotels, and cultural groups.”
“UHMC welcomes contributed support of all types,” Demirbag noted. “Funding is needed for scholarships, endowments, faculty development, and instructional resources including facilities, equipment and technology upgrades. Our vision is to inspire giving and partnership by fostering UH pride among donors, alumni and the community.”
Demirbag pointed out, “One gift is all it takes to make a difference in the life of a UHMC student. With one gift, Maui residents can complete a degree and provide for their family, retool for a more satisfying career, or apprentice in the field of their dreams. One gift can be a game changer for both the college and students.”
Recently, the Wailea Community Association became a UH Foundation community partner. The Association felt that the Maui health issue is critical for everyone. They realized that when you directly help a nurse you are improving the care that any patient is going to be receiving. “Not only did they pay for the licensure of our nursing class that graduated in May 2020, but they are also funding the costs associated with taking the examination for the May 2021 graduating class,” said Demirbag. “We are so grateful to Wailea’s Community Association and to all our supporters! We hope other potential community partners will learn more about the program and other ways they can support us. These partnerships are so needed during these challenging times.”
Community partnerships allow UH to provide more career-related opportunities that might otherwise never happen.
Jocelyn Romero Demirbag, Ed.D., Director of Development, UHMC
Three new electric-vehicle (EV) fast-charging stations are now open to the public at the Queen Kaahumanu Center in Central Maui, Pi’ilani Village Shopping Center in South Maui and Lahaina Aquatic Center in West Maui. Owned and operated by Hawaiian Electric, the publicly accessible fast chargers offer a lower rate during daytime hours to encourage charging when solar energy is typically abundant.
Hawaiian Electric previously brought another fast-charging station online in August at the Pukalani Terrace Center in Upcountry Maui. These four completed sites were selected to cover a broad geographic driving range around the island. They previously accommodated charging infrastructure for the members-only EVohana program that was retired in July 2020.
“Thank you to our four partnering site owners and the EV drivers on the island for their continued support of our efforts to expand the public-charging options on Maui,” said Sharon Suzuki, president of Maui County and Hawaii Island Utilities. “Electrification of transportation is a major part of our goals to help reduce our state’s overall fuel consumption.”
The new fast-chargers can provide about 43 miles of additional range for a typical EV in 15 minutes. The fast-charger supports CHAdeMO, used by EVs like the Nissan Leaf and the Tesla with their proprietary adaptor, and CCS, used by American and European EVs like the BMW i3 and used as an option on the Chevrolet Bolt EV. Charging sessions can be initiated in several ways, including smartphone apps to credit cards.
Property owners who offer their sites for publicly accessible EV charging play a critical role in helping to increase the adoption of electric vehicles and use of renewable energy on the island. “My administration is committed to furthering our community’s clean energy and clean transportation transformation,” said County of Maui Mayor Michael Victorino. “We will help meet our community’s need for dependable EV charging and encourage EV adoption.”
Ed Krampitz, Queen Kaahumanu Center management added, “We are excited to partner with Hawaiian Electric to add these new EV chargers. Shoppers can now receive a fast and reliable charge, while enjoying a variety of stores and restaurants at the Center.”
The EV Maui charging rate is $0.28 per kilowatt-hour between 9 am and 5 pm, $0.40 per kWh between 5 pm and 10 pm, and $0.38 per kWh between 10 pm and 9 am.
Sharon Suzuki, President of Maui County and Hawaii Island Utilities
The Maui Native Hawaiian Chamber of Commerce (MNHCoC) presented a virtual talk-story session about Hālau Perseverance. MNHCoC’s mission is to promote and sustain Hawaiian culture, nurture a strong community of Hawaiian values, and enhance opportunities for success in business and education.
Hālau hula (hula instruction) was discussed by speakers Kumu Hula Kealiʻi Reichel and Kauʻi Kanaka’ole. They talked story about cultural nurturing and endurance from a traditional hālau perspective. Reichel, a world-class performer, best-selling recording artist, and multiple award-winning kumu hula, has been at the forefront of the revival of Hawai’ian culture. Kanaka‘ole is a kumu hula trained in the renowned Hālau o Kekuhi with more than 20 years of experience in cultural advocacy. She has 14 years of teaching experience, including 11 years at Hana School.
“Kanaka’ole and Reichel are not only talented and experienced kumu hula, but also successful business and cultural entrepreneurs,” observed Frank De Rego Jr., President of the MNHCoC. “They remind us that adaptability in times of tremendous stress and volatility must be rooted in the foundational vision and values of a business, focusing especially on the welfare of others and not oneself alone.”
Reichel noted, “In the wake of the inconceivable, such as a global pandemic like Covid-19, cultural education, language, dances and storytelling have long thrived in the hālau hula. The hālau has survived multiple disruptions throughout Hawai’i’s history including the deadly epidemics of 1848, being forced underground during the missionary era, World War II, and the advent of industrial tourism. Businesses can learn from the hālau’s traditional values, ethics and cultural passion to emerge whole after this pandemic, through life lessons, character building and responsibility.”
Kanaka’ole added, “The hālau’s mission encourages a deep appreciation of Hawaiian cultural arts, leadership and teamwork skills, and the preservation of our āina. From generation to generation we must encompass many aspects of the cultural lifestyle in a learning environment where creativity thrives with a particular focus on music and hula. Students in the hālau range from keiki to kupuna. They are taught all aspects of traditional Hawaiian values that motivate and inspire them and can be applied in any circumstance.”
Covid-19 gave us time for reflection to appreciate and be grateful for all that we have. Hālau perseverance helps us adapt and still retain what is important.
Kealiʻi Reichel, Award-winning Kumu Hula and Recording Artist
