Maui resident Joe Breman, Director and CEO of International Underwater Explorations (IUE), is an oceanographer and information technology integrator, as well as a longtime Maui Economic Development Board (MEDB) Maui TechOhana enthusiast. Breman began IUE in 2007 and found a supportive network for business development through MEDB programs and among the Maui community. “MEDB has always been a great support, since day one,” said Breman. “They pointed me to the Small Business Development Center, linked me up with other key business owners, and also connected me to CEROS (Center of Excellence for Research in Oceanographic Science), who were interested in the work IUE was doing. MEDB’s association with many different government organizations from NASA to NOAA has been invaluable.”
Breman taught Geospatial Information Systems (GIS) at the University of Hawaii Maui College and was one of their first STEM (science, technology, engineering, mathematics) online instructors back in 2008. “I had a class of 20 in the room with about a dozen more students on a Zoom-like platform from Molokai, Kauai, and Hana,” Breman noted. “That was back when online courses first began.”
Prior to starting his own company, Breman worked as a data model program manager at ESRI (Environmental Systems Research Institute). He also served as GIS architect for Akimeka on Maui and published works that include Ocean Globe, Marine Geography, and Arc Marine: GIS for the Blue Planet. Currently, IUE is developing visualization and analysis technology for online information management. “Our specialties include geospatial map and globe services for marine and coastal resource management.We do a lot with maps, globes, data and images in the 3D or multi-dimensional information environment. The underwater environment has always intrigued me, and this naturally extends to other frontiers like space. Satellite imagery has also been another keen interest, and this is an area that has a lot of potential growth right now. We have been able to think globally and act locally through collaborations and work with Pacific Whale Foundation and Maui Ocean Center. Now, more than ever, we are ready to think globally and act galactically, with exciting new potential to expand what we do to new horizons.”
Throughout the pandemic, MEDB promoted resilience and support through the Adaptability Fund Grants, and Maui TechOhana’s Zoom events helped participants network to make new business connections.
Joe Breman, Director and CEO of International Underwater Explorations
One of the newest nonprofits on Maui, Clean Living Environment (CLE) has organized exclusively to help recovering addicts return to a happy, fulfilling, and drug-free life. CLE founders, Marcie and Maui Fernandez explain Clean Living’s purpose as providing life-skill counseling, housing, recovery maintenance and accountability, employment training and all other efforts necessary to assist clients to a self-sustaining return to society.
“My husband and I are both dedicated to helping others in their recovery,” said Marcie. “We started CLE in March 2020 and self-funded a house for recovering women followed by a house for men. Incorporated as a nonprofit in May 2021, CLE is currently opening a second house for recovering men.”
Marcie added, “I have struggled with addiction all my life. Finally, after attending rehab in 2003, my life changed and I have been clean ever since. My passion, along with my husband, is to now support those who feel helpless and have nowhere to turn to get their lives back on track. Maui and I feel called to devote our lives to guide others toward a new and clean way to live.”
Maui said, “The restorative power of people who truly care can mean everything to someone who needs a life-changing experience to set them free from the bondage of addiction. As a nonprofit, our goal is to have community assistance to sponsor those we can help. It takes a village to make a long-term impact. These are lives being saved and changed.”
A recent client reflected, “Being at CLE taught me that I am worth something and employable again. It was a large part of regaining confidence and regaining my daily drive so I could re-enter the world with strength. My relationships were all in ruins. I burned every bridge back to hope. However, CLE fellowship living and meetings taught me how to live sober and clean, to be part of the solution, not the problem. CLE is not like any other program. The Fernandez’s’ offer an encounter with people who really care in a cultivated environment for real healing, and I will be eternally grateful.”
CLE gives clients a firm foundation for sobriety by offering them the needed life skills to choose recovery; at no cost to them.
The New Year celebration in Hawaii, also known as Makahiki season, covers the lunar months from October/November through February/March. The focus of the season, influenced by the Hawaiian moon calendar, was and is a celebration of the bounty of the land. In the Hawaiian language, Makahiki means ‘year’ as in the change from harvest time to the beginning of the agricultural season.
Multi-Grammy and Hoku Award-winning master slack key guitarist, native Hawaiian practitioner and entrepreneur Uncle George Kahumoku Jr. explained it well, “The ‘āina (land) is considered a living entity. We are the earth and the earth is us. We must remember that what we do to the ‘āina, we do to ourselves. It is our kuleana (responsibility) to mālama (care for) our keiki and all life in a healthy, nurturing environment. The festive Makahiki season always offers entertainment, lawn games, lei-making and a true expression of the never-ending circle of aloha with friends and ‘ohana alike. This time of year has always focused on bringing the community together in the spirit of abundance, gratitude, peace and healing.”
Kahumoku added, “Amazing communities of people are dedicated to cultural and sustainable agriculture on Maui, reaping fruits of labor and love before new seeds are sown. The Makahiki season is also a time to celebrate the earth’s bounty and those who seek to improve the productivity of the land. Throughout the new harvest season, we are reminded of our spiritual connection to the earth and to each other. The premise is simple. The earth with everything on it is an integral part of the whole solar system. The better we understand this insight, the more we understand Makahiki.”
Leslie Wilkins, Maui Economic Development Board (MEDB) President and CEO, said, “As 2021 comes to an end, MEDB applauds our Focus Maui Nui community filled with amazing people doing extraordinary things to enhance our island home. Looking back at the stories we shared in this column, and the thousands of other people and organizations working tirelessly to make Maui nō ka ‘oi for residents and visitors alike, we say Mahalo.”
The Nutcracker, a perennial holiday production, was performed on Maui this year by The Alexander Academy of Performing Arts (AAPA). Debuted in 1892, the two-act ballet was originally adapted from E.T.A. Hoffmann’s tale The Nutcracker and the Mouse King. The famous musical score by Tchaikovsky has become as well-known as the ballet itself.
Steeped in tradition, the Nutcracker has been a staple of Christmas celebrations for generations. The ballet is set on Christmas Eve, when family and friends have gathered in the parlor to prepare for their Christmas party. The story tells of young Clara, her brother Fritz, and a wooden soldier doll given to them by their Uncle Drosselmeyer. That night the nutcracker, himself a messenger of goodwill, comes to life and whisks Clara off into a dream world where toys come alive, a battle ensues against an evil Mouse King, and a fairy-tale ending with a Sugar Plum Fairy breaks the curse on the nutcracker, who then turns into a handsome prince. Sugar Plum Fairy Gabriella Craft said, “The Fairy is a motherly figure in her Kingdom of Sweets, hoping to bring a bit of sweet joy to all she meets. I hope my unique wonder of dancing this part inspired that same pure joy in others.”
Danelle Watson, AAPA Director and Teacher, said, “I am incredibly grateful for our dancing ohana and staff who brought the Nutcracker ballet to our island. It took a village! I wanted to offer something special to our students and our community to help take away the stresses of challenging times. To be safe and to meet county requirements, we constructed an outdoor theater.”
Watson explained, “Whether you have witnessed it once or dozens of times, the magic of the Nutcracker never fades. The glow of the holiday tradition amplifies Clara’s timeless story and Tchaikovsky’s unforgettable music coming to life through dance. Audiences enter a land of snow, full of fairies, life-sized dolls, dancing snowflakes, and a procession of other beloved characters. With the Sugar Plum Fairy, herself a creature of magic, and an astonishingly diverse cast, the Nutcracker never fails to delight audiences, bringing Christmas joy to all.”
The cast, with seemingly effortless beauty of movement and electrifying brilliance, enchanted audiences with the radiance of the season.
Santa Claus came to town and what an entrance! Leaving Rudolph and his reindeer at an undisclosed Upcountry location, Santa was escorted down South Kihei Road in a vintage 1944 fire truck by the Maui Classic Cruisers. Upon his arrival at The Shops at Wailea, hula performers welcomed Santa and the guests with aloha. He was accompanied through the shopping center to the Wailea Window Wonderland at the Shop’s upper valley where the holiday hula show commenced. As an added treat, Santa’s elf was also present handing out Peppermint Macadamia Nut Cookies from the Honolulu Cookie Company.
In keeping with holiday traditions, the Shops are hosting numerous festivities and cultural activities, including Lei Po’o Making, Coconut Frond Weaving, Coconut Husking and Papa Hula, as well as free photos with Santa. After another challenging year of Covid-19, the festive parade, Santa photos, and the community food drive are contributing to the holiday spirit.
“We want our guests to experience memorable moments and feel the magic of the season even though celebrations may be slightly different this year,” said Diana Whitt, General Manager and Vice President of Property Management for The Shops at Wailea. “We have also begun our holiday food donation drive, Aloha Can Make a Difference, in partnership with the Maui Food Bank. During this season of giving, we invite our guests—both locals and visitors—to support those in need in our community. There is still time to visit Santa at Wailea Window Wonderland on Saturday, December 18th from 4-7pm and to donate to the Maui Food Bank. Most-needed items include canned meat and tuna, canned fruits and vegetables, cereal, soups with proteins, rice, pasta, and monetary donations are always welcome.”
Santa reflected, “I need lots of helpers this year! The task has been spread among us all. Remember, it is all about the hearts that we touch and the care that we show. There is no better way to celebrate the holidays than by giving back. I like to see people helping each other, especially for families in need. We can all make a difference!”
Believe in love. Believe in magic. Believe in others. Believe in yourself. Stay safe and keep the holiday spirit all year!
Serving Maui and the people of Hawaii since 2014, Maui Search and Rescue (MSAR) is an all- volunteer organization dedicated to providing expert search and rescue assistance, plus community outreach education. They respond to calls from police and fire departments; however, in situations where these groups have not been activated yet, family members and loved ones may contact MSAR directly. As a nonprofit, MSAR does not charge for their services. They train and search in all types of weather and terrain, day and night, assisting and supporting in times of need.
“If you believe a family member or loved one may be lost or missing please do not hesitate to call us as well as other county organizations,” said Jen Regan, MSAR Vice President. “In many situations when somebody has disappeared, there is a time period when loved ones are not certain whether they are lost or missing. In that case, one does not need to wait to call MSAR. The sooner a phone call is made the better. In some situations, police or fire departments are unable to respond, or require a waiting period, but MSAR can usually respond directly and immediately even in those kind of circumstances.”
MSAR searches for all kinds of people in all kinds of situations including missing hikers, children, Alzheimer’s patients, mentally ill, suicide victims, body recoveries, and evidence searches. They are prepared to do a lot more than just find missing hikers. They have come together as highly trained and concerned citizens whose knowledge of emergency systems you can depend on. They often face real life-and-death issues for the benefit of the community.
“Search and Rescue is not a single discipline,” Regan explained. “We provide monthly search trainings for our volunteers to keep them safe in the field, and there is also special training for our K-9 rescue dogs. We want the community to know about us. Families should not have to scramble to find our information at the worst time of their lives. Our volunteer work is from the heart. We put in hundreds of hours and are here to help.”
Sometimes those in our community find themselves in unfortunate situations. There are lives being saved on a daily basis and that is important to those on both ends of the rescue.
Ramsay Taum, a speaker at numerous Maui Economic Development Board (MEDB) events, talks about the importance of integrating Native Hawaiian cultural values in every aspect of our lives, including business and educational programs. Mentored and trained by respected kupuna (elders), Taum’s extensive background and experience in business, government and community service makes him a valuable asset in both public and private sectors. In 2013, he received the Distinguished Peacemaker Award in recognition of his long career advocating the spirit of aloha in Hawaii and around the world.
A Kamehameha Schools graduate, Taum attended the U.S. Air Force Academy at Colorado Springs, and earned a B.S. degree in Public Administration from the University of Southern California. He is the founder and president of Life Enhancement Institute of the Pacific, and Director of External Relations & Community Partnerships at the University of Hawaii School of Travel Industry Management.
At a recent MEDB event, Taum discussed the importance of Hawaii’s sense of place: knowing where you are from, who you are, and where you are going. Using a lōkahi (unity) analogy, Lessons from the Reef, he described how each part of the reef works in harmony. “Often when we discuss diversity, the purpose is really to come together, in unity,” Taum explained. “Aloha is the essence of relationships in which each person is important to every other person for collective existence, working in harmony.”
Taum added, “Aloha is a way of being, a way of behaving. Aloha is more than a greeting. It is the art and spirit of giving and receiving. It is to give and not expect anything in return, to receive and not forget to give back. It speaks of sustainability and reciprocity, rights and privileges, responsibilities and obligations. Our actions must express these ways of thinking with kindness and tenderness. Ha in the words aloha and mahalo is the breath that connects us all. Knowing that ha is the spirit of the air that we all share, we realize we are connected in the spirit of community among the people of Hawaii and the world. Thus, we give thanks for all our aloha blessings.”
Defining Hawaii as Ha (life-giving breath), wai (life-giving water), and i (supreme life-giver), connects us in the presence of divine breath where we are made whole in one community. When we agree to disagree, with aloha, we find that we are truly one people.
Student Space Day went virtual at the 22nd Advanced Maui Optical and Space Surveillance Technologies Conference (AMOS) with guest speaker NASA Astronaut United States Space Force Col. Michael Hopkins. Presented by the Maui Economic Development Board (MEDB) STEMworks™ Program, the popular event for Hawaii’s STEM (science, technology, engineering, mathematics) students, drew over 350 youth in grades K-12. Streaming live from AMOS, teachers and students heard a video and talk about Hopkins’ time on the International Space Station (ISS).
Most recently, Hopkins served as Commander of the Crew-1 mission, SpaceX Crew Dragon vehicle named Resilience, which landed on May 2, 2021. He also served as Flight Engineer on the ISS for Expedition 64. In his talk, he engaged students and made the material accessible with student friendly language using ‘Baby Yoda’ as a co-host. The presentation gave a glimpse into the day-to-day life of an astronaut who accumulated 168 days in space with five spacewalks.
“A wide-range of experiments across all scientific fields are being done on the space station,” Hopkins explained. “Scientists focus on research revolving around human health and physiology, agriculture and much more. Examples include: understanding how plants grow in microgravity; how technology can improve liquid movement in space; and how long spaceflight affects the human body. These experiments play a crucial role in planning for future deep space travel.”
Wendy Wells, Lihikai Elementary Science and Math Curriculum Support, said, “The students had many questions for Col. Hopkins such as why the return pods land in water and about weight in space. One student was particularly fascinated by the fact that they were growing plants in space. Another was asking about how long it took to build the rockets used to get to the ISS. Even if students are not inspired to go to space themselves, they could see all the connections to other professions and skills. It is life-changing for any child to feel that their interest or talent may have a use in something as fantastic as space. It motivates us as teachers to provide as many of those experiences as we can.”
I have worked with MEDB’s STEMworks for many years. I am so grateful for the extensive, relevant, and high-quality opportunities they provide.
Wendy Wells, Lihikai Elementary Science and Math Curriculum Support
Maui lost one of its true characters and treasures this last June with the passing away of Peter Damon Baldwin. A scion of the longtime Maui Baldwin family, Peter was the fourth generation to head Haleakala Ranch and Dairy, and was actively involved in community and business leadership throughout his life.
In addition to his credentials as rancher – Peter was inducted into the Paniolo Hall of Fame — Peter was a family man, inveterate prankster, and consummate athlete. In his younger years he was a standout high school athlete in baseball, basketball and tennis, and at university his Cornell polo team won the Collegiate National title. He represented the U.S. in polo, won numerous national tournaments, and his Maui polo teams were a dominant force in the sport. Another passion was roping and rodeo, dating from his All-Round Cowboy title at the Makawao Rodeo in 1968 and competing in the Calgary Stampede. Peter even won the annual Maui Golf Championship four years a row in the 1960s.
The community contribution of which he was most proud was founding the Maui Youth Soccer Organization (MYSO) in 1976, the first organized soccer league on Maui. His Haleakala Dairy sponsored its inaugural year, providing uniforms and equipment for 600 youth participants. Soccer on Maui has never looked back. The Dairy also sponsored a week-long football camp for hundreds of keiki in the early 70s that featured Roman Gabriel, Merlin Olsen and several members of the LA Rams.
Another of his community accomplishments was a to lead the fundraising campaign for the J. Walter Cameron Center in Wailuku. As a savvy and successful businessman, Peter held numerous company directorships, including Bank of Hawaii, Hawaiian Airlines, and Maui Land and Pine. He was also involved in developing the Kihei Safeway center, Piilani Villages, and the Maui Tech Park in Kihei. Peter was an expert delegator – he liked to say that his guiding principle was to hire people who were better than him and knew more than he did.
Makalapua Waring, the wife of Peter’s right-hand man at Haleakala Dairy, Dick Waring, sums Peter up best: “Peter treats everyone the same way. He’s been one of the good guys – he’s done so much for so many for so long.”
