Apr 19, 2017 | Education, Small Business
Are you confused about the dizzying array of marketing options for your business?
Are you struggling with how to market your business on a tight budget?
You are not alone.
Albert Samuelian
At the upcoming Hawaii Small Business Conference, Albert Samuelian, Managing Director, OMD West and Strategy, will share his expertise on “Powerful Marketing Strategies with a Small Business Budget.” Samuelian will discuss how small businesses can use social media and marketing resources within their budgets to get the word out about their products and services. With more than 20 years of experience, including 6 years with the Hawaii Visitor’s Bureau, he specializes in combining marketing strategies using multi-media communication methods.
“My work focuses on strong integration across all forms of marketing that is consumer-focused and solution-oriented,” Samuelian explained. “I’m most excited about sharing utility-based marketing innovations that impact people’s lives in meaningful ways.”
Risk Management is another area that businesses need to consider. Drew Nagai, Assistant Vice President for Risk and Safety Management, First Insurance Company of Hawaii, will share the latest tools and strategies to assist business clients with managing their risk. “Every business is open to potential risks including the weather, fire, data loss, numerous types of theft, and a myriad of other damaging events,” said Nagai. “The goal during the session is to define, assess, and quantify what risks would most likely create an unrecoverable situation for your business.”
Hosted by Maui Economic Development Board and the Mayor’s Office of Economic Development, the Hawaii Small Business Conference (HSBC) on May 3-4 at the Maui Arts and Cultural Center is timed to coincide with the United States National Small Business Week. The conference will provide business owners, entrepreneurs, and employees with an opportunity to expand their expertise in numerous industry-related subjects.
First day sessions will involve a combination of renowned specialists, plenary panels, and case studies on specific subjects such as Bottom Line Change®, Dimensions of Marketing, Customer Service, Data Security, and Risk Management. The second day will consist of workshops that will dive deeper into some of the subjects, including one on Tax Strategies for Small Businesses.
For information and reservations visit www.HawaiiSmall.Biz , email smallbiz@medb.org, or call (808) 875-2300.
Guidance on integrated marketing strategies is key for all business owners and I’m excited to share these at Hawaii Small Business Conference.
Albert Samuelian, Managing Director, OMD West and Strategy
Apr 12, 2017 | Education
How safe is your business data?
Are you an easy target for hackers?
How can you protect yourself from cyber-crime?
Data Security will be a key topic at the Hawaii Small Business Conference that will help business owners find practical IT (Information Technology) solutions that fit into how their company operates and what they can afford. “We want to present people with the realities of what cyber-crimes exist now, what we can expect to see in the future, and then suggest defenses that their businesses can take to mitigate or eliminate these risks,” said Gerry Smith, MEDB Director of Business Development. “There will be insights into how clever these criminals are, examples of actual crimes that could have been prevented through awareness, plus much more.”
Edward Arias
The presentation on Data Security and Small Business by Edward Arias, FBI Special Agent, Cyber-Crime Squad, Honolulu Division; and Matt Freeman, Senior Manager, IP & Managed Services, Hawaiian Telcom, will offer insights on how to sharpen your understanding of risks with your online ventures. “Arias will explore data-security from the perspective of the criminal, outlining the vulnerabilities and ‘holes’ in security that make many businesses perfect targets,” Smith noted. “Freeman will approach it from the opposite perspective, concentrating on what a small company can do to prevent being a victim of cyber-crime.”
“For the last several years, my focus has been on building Information Security programs for businesses,” Freeman said. “I spend my days — and nights — helping business owners prepare their own individual defenses. I am confident I can provide conference participants with an interesting perspective for defense than aligns with Arias’s insights on attacks.”
The first-ever Hawaii Small Business Conference at the Maui Arts & Cultural Center on May 3-4 offers innovative specialists and leaders in all sectors of the business community. Hosted by Maui Economic Development Board (MEDB) and the Mayor’s Office of Economic Development, the two-day conference will offer keynote speakers, case studies, workshops, networking, and product and service exhibits.
For information and reservations for the 2017 Hawaii Small Business Conference, visit www.HawaiiSmall.Biz.
Con artists are targeting people. At the Hawaii Small Business Conference we will share what you can do to prevent scams and hacking and increase your online security.
Edward Arias, FBI Special Agent, Cyber-Crime Squad, Honolulu Division
Apr 5, 2017 | Education, Small Business
On May 3–4, 2017, Maui Economic Development Board, in collaboration with Maui County’s Office of Economic Development, will present the first-ever Hawaii Small Business Conference. The theme, Design, Protect, Engage: Small Business Strategies for Success, aims to provide business stake-holders with a rare opportunity to sharpen their professional expertise and skills.
“This year’s theme aptly describes what attendees will gain from this empowering two-day event,” said Teena Rasmussen, Director of the Mayor’s Office of Economic Development. “Not only will entrepreneurs, owners, and employees of new and established businesses learn how to take their business to the next level, but also they’ll gain insights on how to stay ahead of the competition.”
Maggie Bayless
Conference attendees will network face-to-face with innovative business leaders and hear their insights, best practices, and tricks of the trade on a variety of topics. They can also take advantage of workshops and exhibits while promoting their goods and services. The first keynote presenter, Maggie Bayless, Co-Founder and Managing Partner, ZingTrain, will explore the elements of leadership and employee behavior that improve the performance of an organization in some meaningful way. Bottom Line Change®, her company’s training framework for teaching key principles of business, is a simple and clear practice for creating change. “At ZingTrain, we show how to strengthen every aspect of the business, based on five key elements: teaching, defining, living, measuring, and rewarding. Then we show the steps to great customer service: find out what the customer wants; get it for them accurately, politely, and enthusiastically; and go the extra mile. Outstanding methods are central to our own businesses and are the template for much of our training work.”
You can’t over-communicate,” Bayless explained. “People need to hear something many times to really take it in. All this communication pays off when they understand what they need to do and are able to make good decisions based on new information. Since most of our businesses are hitting their goals, this tells me we’re doing at least a few things right.”
ZingTrain instruction begins with a long-term vision, defining where you are going, what success looks like, and how to get from here to there.
Maggie Bayless, Co-Founder and Managing Partner, ZingTrain
Mar 22, 2017 | Education, Stemworks
Maui Economic Development Board’s (MEDB) 2017 Ke Alahele Education Fund Benefit & Auction, to be held on August 26 at the Fairmont Kea Lani in Wailea, raises money to support STEM (science, technology, engineering, mathematics) projects in Maui County and throughout the state. The Ke Alahele ‘Pathways to Our Future’ event celebrates the Fund’s impressive giving to enhance education and training in our community as well as the notable Daniel K. Inouye (DKI) Innovation Award. The DKI award honors the late Senator who did so much to inspire our youth and provide STEM opportunities in Hawaii.
“The DKI awards are presented to a Maui County student or team that demonstrates the most innovative use of STEM tools and capabilities to serve and improve our community,” said Leslie Wilkins, MEDB Vice President and Women in Technology (WIT) Director. “Students select a societal issue and then, by using sophisticated technology and possibly inventing their own tools, they create a real solution to address the community challenge.”
The 2016 second-place Daniel K. Inouye award winner, Evelyn Haase, currently a junior at Molokai High School, has participated in MEDB’s WIT STEMworks™ program since she was a middle school Excite Camper. Recently, Haase was awarded first place overall at the 58th Maui County Regional Science & Engineering Fair. She invented a pH sensor that can measure very small changes in the ocean pH due to environmental fluctuations. Not only does it improve accuracy, but it offers a huge cost savings compared to the current systems available to marine scientists.
“After winning the DKI Innovation Award, I had a bit more confidence going into my second year of research and the deployment stage of the project,” said Haase. “We are all blessed by MEDB and the technological tools they give us to pursue our interest in science. Through the Ke Alahele Education Fund, they give students the opportunity to see and discover the whole world out there.”
MEDB and WIT congratulate Haase for her impressive Maui County Regional Science & Engineering Fair performance. She took first place overall, first place for environmental engineering, an award from MECO, and the Stockholm Water Project certificate of excellence.
Leslie Wilkins, MEDB Vice President and WIT Director
Mar 8, 2017 | Education
Facing serious health challenges, Daniel, a ten-year old boy diagnosed with Hodgkin’s Lymphoma, reached out to Make-A-Wish® Hawaii to help make one of his wishes come true. Daniel’s love of astronomy brought him and his family to Maui for a tour atop Haleakala. Daniel had an extraordinary experience with the collaboration of the nonprofit Make-A-Wish® Foundation, Dr. J.D. Armstrong, Educational Outreach Specialist at the University of Hawaii’s Institute for Astronomy, and many volunteers.
“Daniel was so impressed by the observatories that simultaneously perform such diverse missions as exploring the heavens, monitoring natural and manmade space activities, and tracking the growing amount of space debris,” said Dr. Armstrong. “He was also astonished that many Maui students his age have access to the Faulkes Telescope North via their computers.”
“It was amazing and very cold up there!” exclaimed Daniel. “I learned that scientists are still discovering new planets and near-Earth asteroids, and I saw the incredible new Daniel K. Inouye Solar Telescope that’s being built. Dr. Armstrong explained how astronomers determine the age of stars by observing their spectrum, luminosity, and motion through space. Knowing the star’s age is important for many astronomical studies, especially for planet hunters.”
Every year, about 100 keiki in our islands are diagnosed with a life-threatening medical condition. “It is our vision to grant the wish of every eligible child,” said Abe McAulton, Wish-Assist Coordinator with Make-A Wish® Hawaii. “There is power in a wish come true and medical professionals are prescribing it as good medicine. These moments allow the children to feel normal again, without doctors, hospitals, blood tests, or any treatment. Every smile and every shared moment, brought about by caring people, is something truly magical.”
Wish-granting takes place on every island throughout the State of Hawaii. “More than 13,000 wishes have been granted in Hawaii with the help of over 700 volunteers,” said McAulton. “When wishes happen they make such a lasting difference in the lives of the children and the communities we serve.”
Make-A-Wish® Hawaii grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
Abe McAulton, Make-A-Wish® Hawaii Wish-Assist Coordinator
Feb 15, 2017 | Education, Innovation, Stemworks
The Maui League VEX IQ Robotics finals took place on Saturday January 28th at Lokelani Intermediate School in Kihei. The Teamwork Champion Award went to Pukalani Elementary School team 10704B and Maui Preparatory Academy team 10528B. Both teams, along with Pomaikai Elementary School, qualified for the State/Regional VEX IQ Challenge on February 20, 2017 at the Hawaii Convention Center in Honolulu. These Maui students continue to spend countless hours designing, building, programming and testing their robots with hopes of advancing to the 10th VEX Robotics World Championship on April 19-25, 2017 in Louisville, Kentucky.
The VEX IQ Challenge is played on a 4’x8’ rectangular field. Two robots compete in the Teamwork Challenge as an alliance in 60-second teamwork matches, working collaboratively to score points. Teams also compete in two additional challenges. The Robot Skills Challenge requires each robot to take the field under driver control. The Programming Skills Challenge requires each robot to score points without any driver inputs. The object of the game is to attain the highest score by accumulating Hexballs in their color-coded zones and goals and by parking and balancing robots on the bridge.
For over a decade, the MEDB Ke Alahele Education Fund of Maui Economic Development Board, fueled with the generous support from numerous community businesses and individuals, has been empowering Maui County students to compete in the VEX IQ Challenge and First® Robotics Competitions. “MEDB is thrilled to see the excitement of our Maui County students as they experience the Maui League competitions,” said Isla Young, WIT K-12 STEM Director. “As we continue to engage our students in STEM (science, technology, engineering, mathematics) education, robotics is one example that brings together critical thinking, teamwork, and research.”
“If it weren’t for MEDB, Pukalani Elementary School would not have this incredible Robotics program,” said Jasmine Domingo, Pukalani Robotics Coach. “Alongside their STEM education, the students are building leadership and problem-solving skills. I’m so proud of them!”
I love that there are always new things to learn at the competitions, such as how to improve programming of robots. Also, I enjoy working with my teammates and students from other schools.
Josie Vierra, Pukalani Elementary School 4th Grader
Jan 4, 2017 | Education, Stemworks
Jonathan Olsten, former STEMworks™ intern
Jonathan Olsten, once a student in Maui Economic Development Board’s (MEDB) STEMworks™ Summer Internship Program, speaks of the importance of STEM (science, technology, engineering, and mathematics) education in his life. “I interned with MEDB while I was in college,” explained Olsten, a Foreign Spacecraft Analyst at the National Air and Space Intelligence Center (NASIC). “Through MEDB I worked at the University of New Mexico’s Maui Scientific Research Center doing data analysis of solar intensity. I took what I learned from that experience and applied it to my current job at NASIC, analyzing large amounts of data.”
Olsten first realized he wanted to pursue a degree in engineering while he was taking high school physics. Understanding the way things work in theory and applying that knowledge in practice, was the kind of academic experience that he found most interesting and enjoyable. “It was nice to be good in math, but math for math’s sake was not as interesting to me,” Olsten noted. “It was learning how to apply the mathematical concepts to solve real-world problems that made math interesting.”
After Olsten decided to pursue engineering, it wasn’t difficult to choose his major. Inspired by a couple of pilots in his family, and a child’s dream to be an astronaut, aerospace engineering seemed like a great career choice. “In fact, one of the first toys I can remember having was a space shuttle,” Olsten said. “My advice for kids still in school is to make sure they end up in a position where they have the tools they need to find the job they will enjoy. That is almost synonymous with STEM. Take electives in high school to decide what kinds of STEM careers interest you most.”
Olsten praises MEDB for the extraordinary job they do in the community. “MEDB’s assistance to teachers and students provides education in cutting-edge technologies,” he said. “MEDB’s programs provide STEM thinking skills that solve real problems in the community and beyond.”
MEDB continues to offer extraordinary STEM programs and internships throughout the year.
Jonathan Olsten, Foreign Spacecraft Analyst, NASIC
Dec 14, 2016 | Education
The Women in Technology (WIT) Project of Maui Economic Development Board (MEDB) is proud to announce that one of their STEMworks™ AFTERschool teachers, Jennifer Suzuki, from Maui Waena Intermediate School in Kahului, was named the Maui District Teacher of the Year. Suzuki was one of eight teachers across the state that was considered for the 2017 Teacher of the Year honor by the Department of Education. As a District teacher honoree she received a $500.00 award from the corporate sponsor, The Polynesian Cultural Center.
“The Maui District Teacher of the Year award is a great tribute to Suzuki and our school,” said Maui Waena Intermediate School principal, Jamie Yap. “Suzuki has been recognized for all her hard work and time that she puts in with her students, whom she always puts first.”
“I was so happy to support Suzuki for Teacher of the Year,” said Isla Young, WIT Program Director. “Her classroom is an amazing example of an engaged and inspiring teacher who is truly having an incredible impact on her students, their families, and the community. Suzuki’s ability to bring people together for the betterment of her students and school is remarkable. She is raising the bar as to what middle school students are capable of. Additionally, she empowers her students with self-efficacy to impact their island community.”
Suzuki, a teacher for 17 years, emphasizes the importance of relating to her students, which enables her to guide the development of their talents in constructive ways. “I seek performance-based, real-work opportunities for my students,” she said. “My partnership with MEDB has enabled expansion of Maui Waena’s STEM (science, technology, engineering, and mathematics) programs such as video, media, robotics, coding, and gardening. It’s a great honor that I was selected as Maui District Teacher of the Year. I want to continue growing my STEMworks™ AFTERschool program with MEDB so that my students will be qualified for high-paying jobs right here on Maui.”
My goal is to create a space of creativity and innovation for my students.
Jennifer Suzuki, Waena Intermediate School, Maui District Teacher of the Year
Nov 30, 2016 | Education, Stemworks
Maui High School freshman, Christine Alonzo was invited by President Obama to attend the first-ever White House South by South Lawn (SXSL) event. The Women in Technology (WIT) Project of the Maui Economic Development Board (MEDB) sponsored the Washington D.C. trip for Alonzo and her former Maui Waena STEMworks™ AFTERschool teacher, Jennifer Suzuki. The two-day festival, celebrating the spirit of innovation, brought together creators, organizers, and entrepreneurs who work to improve the lives of people in their communities and in the world. Keynote speakers and panels discussed how to solve the country’s most pressing problems while exhibits depicted a future that is full of opportunity for everyone.
In June 2016, while still at Maui Waena Intermediate School, Alonzo attended the PBS Student Reporting Labs’ All-Star Camp in D.C. While attending the camp, she and her group, made up of students from Colorado, California and Virginia, produced a story about a Georgetown graduate who created an interactive website (socialgirlz.com) for African American girls to network and support each other. After Alonzo completed the video, it was submitted to the White House Student Film Festival for this year’s theme, The World I Want to Live In. Although the film was not chosen as a finalist, it was selected as an honorable mention along with an invitation to Alonzo and her group to attend the White House film festival and the inaugural SXSL event.
“It was so amazing to have my video honored like that,” said Alonzo. “Attending the film festival was one of the highlights of my life and really inspired me to continue telling stories and creating videos. The SXSL experience was even more inspirational because I got to meet so many people who are fostering innovation and doing wonderful things in their communities.”
SXSL challenged us to build toward an America that is full of opportunities for everyone.
Christine Alonzo, Maui High School Freshman
