May 3, 2017 | Education
In just one weekend, you will experience the highs, lows, fun, and pressure that make up life at a startup. Surrounded by smart, passionate people and with the best tools and strategies at your disposal, you’ll take giant leaps in learning skills to create a business, build a team, and connect with the right people and resources. Ultimately, this experience will put you on the pathway to success. Startup Weekend 2017 is May 19-21, 2017.
Pitch Bootcamp – Prepare for Startup Weekend
Join us for a free introductory Pitch Bootcamp where you’ll receive helpful tips on crafting a strong 60-second pitch for your startup idea and have the opportunity to hone your presentation skills through PRACTICE, PRACTICE, PRACTICE! This free workshop will be held on May 16 from 5pm to 8pm.
For more information and to register, please visit: bit.ly/SUWMaui2017 Call: 808-270-6811 or Email: info@hightechmaui.com

Apr 26, 2017 | Education, Small Business

Petra Marquart
What keeps you up at night? Employee engagement? Service quality? The quality of your customer service can determine your success – or failure!
Petra Marquart, President of Petra Marquart and Associates, will present a comprehensive approach to customer service at the upcoming Hawaii Small Business Conference. Marquart’s topic, “The Power of Service in Small Business Success,” covers the complex issues that affect people’s performance and dedication to work. “I will offer clear instructions on how to create a setting in which productivity, creativity and passion abound,” said Marquart. “The goal is maintaining a high-quality experience for customers.
In a case study, Michael Moore, owner of Na Hoaloha ‘Ekolu, will team up with keynote speaker Maggie Bayless of ZingTrain, Inc., to explain how strong focus on training and leadership development is key to employee satisfaction and retention. “Employee empowerment produces a shared commitment to community engagement,” Moore said. “We’ve been partnering with ZingTrain for many years now. Throughout the history of our businesses, Old Lahaina Luau, Aloha Mixed Plate, Star Noodle, Leoda’s Kitchen and Pie Shop, and Hoaloha Farms, our focus on training and leadership development has been key to employee satisfaction and retention.”
Marquart’s case studies in customer service feature local businesses: Mama’s Fish House, Maui Soda and Ice Works, and Pukalani Superette. “We continue to value the support of our customers,” said Aric Nakashima, owner of Pukalani Superette. “Our store has endured because it has kept up with the times, yet held on to its friendly, neighborhood feel.” Karen Christenson, Mama’s Fish House owner, said, “Our motto is to provide stellar service to our customers.” Agreeing, David Nobriga of Maui Soda and Ice Works said, “Family and community service are our core values.”
On May 4, Marquart will run a 2.5 hour workshop and invites Maui business owners to bring their service and employee issues so that she can explore solutions and answers specific to their everyday challenges. For information and reservations for the 2017 Hawaii Small Business Conference, visit www.HawaiiSmall.biz.
Businesses need solutions and suggestions as to how their organizations can create environments in which people thrive; inspiring them to provide world-class service.
Petra Marquart, President, Petra Marquart and Associates
For information and reservations, visit www.HawaiiSmall.biz.
Apr 19, 2017 | Education, Small Business
Are you confused about the dizzying array of marketing options for your business?
Are you struggling with how to market your business on a tight budget?
You are not alone.

Albert Samuelian
At the upcoming Hawaii Small Business Conference, Albert Samuelian, Managing Director, OMD West and Strategy, will share his expertise on “Powerful Marketing Strategies with a Small Business Budget.” Samuelian will discuss how small businesses can use social media and marketing resources within their budgets to get the word out about their products and services. With more than 20 years of experience, including 6 years with the Hawaii Visitor’s Bureau, he specializes in combining marketing strategies using multi-media communication methods.
“My work focuses on strong integration across all forms of marketing that is consumer-focused and solution-oriented,” Samuelian explained. “I’m most excited about sharing utility-based marketing innovations that impact people’s lives in meaningful ways.”
Risk Management is another area that businesses need to consider. Drew Nagai, Assistant Vice President for Risk and Safety Management, First Insurance Company of Hawaii, will share the latest tools and strategies to assist business clients with managing their risk. “Every business is open to potential risks including the weather, fire, data loss, numerous types of theft, and a myriad of other damaging events,” said Nagai. “The goal during the session is to define, assess, and quantify what risks would most likely create an unrecoverable situation for your business.”
Hosted by Maui Economic Development Board and the Mayor’s Office of Economic Development, the Hawaii Small Business Conference (HSBC) on May 3-4 at the Maui Arts and Cultural Center is timed to coincide with the United States National Small Business Week. The conference will provide business owners, entrepreneurs, and employees with an opportunity to expand their expertise in numerous industry-related subjects.
First day sessions will involve a combination of renowned specialists, plenary panels, and case studies on specific subjects such as Bottom Line Change®, Dimensions of Marketing, Customer Service, Data Security, and Risk Management. The second day will consist of workshops that will dive deeper into some of the subjects, including one on Tax Strategies for Small Businesses.
For information and reservations visit www.HawaiiSmall.Biz , email smallbiz@medb.org, or call (808) 875-2300.
Guidance on integrated marketing strategies is key for all business owners and I’m excited to share these at Hawaii Small Business Conference.
Albert Samuelian, Managing Director, OMD West and Strategy
Apr 12, 2017 | Education
How safe is your business data?
Are you an easy target for hackers?
How can you protect yourself from cyber-crime?
Data Security will be a key topic at the Hawaii Small Business Conference that will help business owners find practical IT (Information Technology) solutions that fit into how their company operates and what they can afford. “We want to present people with the realities of what cyber-crimes exist now, what we can expect to see in the future, and then suggest defenses that their businesses can take to mitigate or eliminate these risks,” said Gerry Smith, MEDB Director of Business Development. “There will be insights into how clever these criminals are, examples of actual crimes that could have been prevented through awareness, plus much more.”

Edward Arias
The presentation on Data Security and Small Business by Edward Arias, FBI Special Agent, Cyber-Crime Squad, Honolulu Division; and Matt Freeman, Senior Manager, IP & Managed Services, Hawaiian Telcom, will offer insights on how to sharpen your understanding of risks with your online ventures. “Arias will explore data-security from the perspective of the criminal, outlining the vulnerabilities and ‘holes’ in security that make many businesses perfect targets,” Smith noted. “Freeman will approach it from the opposite perspective, concentrating on what a small company can do to prevent being a victim of cyber-crime.”
“For the last several years, my focus has been on building Information Security programs for businesses,” Freeman said. “I spend my days — and nights — helping business owners prepare their own individual defenses. I am confident I can provide conference participants with an interesting perspective for defense than aligns with Arias’s insights on attacks.”
The first-ever Hawaii Small Business Conference at the Maui Arts & Cultural Center on May 3-4 offers innovative specialists and leaders in all sectors of the business community. Hosted by Maui Economic Development Board (MEDB) and the Mayor’s Office of Economic Development, the two-day conference will offer keynote speakers, case studies, workshops, networking, and product and service exhibits.
For information and reservations for the 2017 Hawaii Small Business Conference, visit www.HawaiiSmall.Biz.
Con artists are targeting people. At the Hawaii Small Business Conference we will share what you can do to prevent scams and hacking and increase your online security.
Edward Arias, FBI Special Agent, Cyber-Crime Squad, Honolulu Division
Apr 5, 2017 | Education, Small Business
On May 3–4, 2017, Maui Economic Development Board, in collaboration with Maui County’s Office of Economic Development, will present the first-ever Hawaii Small Business Conference. The theme, Design, Protect, Engage: Small Business Strategies for Success, aims to provide business stake-holders with a rare opportunity to sharpen their professional expertise and skills.
“This year’s theme aptly describes what attendees will gain from this empowering two-day event,” said Teena Rasmussen, Director of the Mayor’s Office of Economic Development. “Not only will entrepreneurs, owners, and employees of new and established businesses learn how to take their business to the next level, but also they’ll gain insights on how to stay ahead of the competition.”

Maggie Bayless
Conference attendees will network face-to-face with innovative business leaders and hear their insights, best practices, and tricks of the trade on a variety of topics. They can also take advantage of workshops and exhibits while promoting their goods and services. The first keynote presenter, Maggie Bayless, Co-Founder and Managing Partner, ZingTrain, will explore the elements of leadership and employee behavior that improve the performance of an organization in some meaningful way. Bottom Line Change®, her company’s training framework for teaching key principles of business, is a simple and clear practice for creating change. “At ZingTrain, we show how to strengthen every aspect of the business, based on five key elements: teaching, defining, living, measuring, and rewarding. Then we show the steps to great customer service: find out what the customer wants; get it for them accurately, politely, and enthusiastically; and go the extra mile. Outstanding methods are central to our own businesses and are the template for much of our training work.”
You can’t over-communicate,” Bayless explained. “People need to hear something many times to really take it in. All this communication pays off when they understand what they need to do and are able to make good decisions based on new information. Since most of our businesses are hitting their goals, this tells me we’re doing at least a few things right.”
ZingTrain instruction begins with a long-term vision, defining where you are going, what success looks like, and how to get from here to there.
Maggie Bayless, Co-Founder and Managing Partner, ZingTrain
Mar 22, 2017 | Education, Stemworks
Maui Economic Development Board’s (MEDB) 2017 Ke Alahele Education Fund Benefit & Auction, to be held on August 26 at the Fairmont Kea Lani in Wailea, raises money to support STEM (science, technology, engineering, mathematics) projects in Maui County and throughout the state. The Ke Alahele ‘Pathways to Our Future’ event celebrates the Fund’s impressive giving to enhance education and training in our community as well as the notable Daniel K. Inouye (DKI) Innovation Award. The DKI award honors the late Senator who did so much to inspire our youth and provide STEM opportunities in Hawaii.
“The DKI awards are presented to a Maui County student or team that demonstrates the most innovative use of STEM tools and capabilities to serve and improve our community,” said Leslie Wilkins, MEDB Vice President and Women in Technology (WIT) Director. “Students select a societal issue and then, by using sophisticated technology and possibly inventing their own tools, they create a real solution to address the community challenge.”
The 2016 second-place Daniel K. Inouye award winner, Evelyn Haase, currently a junior at Molokai High School, has participated in MEDB’s WIT STEMworks™ program since she was a middle school Excite Camper. Recently, Haase was awarded first place overall at the 58th Maui County Regional Science & Engineering Fair. She invented a pH sensor that can measure very small changes in the ocean pH due to environmental fluctuations. Not only does it improve accuracy, but it offers a huge cost savings compared to the current systems available to marine scientists.
“After winning the DKI Innovation Award, I had a bit more confidence going into my second year of research and the deployment stage of the project,” said Haase. “We are all blessed by MEDB and the technological tools they give us to pursue our interest in science. Through the Ke Alahele Education Fund, they give students the opportunity to see and discover the whole world out there.”
MEDB and WIT congratulate Haase for her impressive Maui County Regional Science & Engineering Fair performance. She took first place overall, first place for environmental engineering, an award from MECO, and the Stockholm Water Project certificate of excellence.
Leslie Wilkins, MEDB Vice President and WIT Director
Mar 8, 2017 | Education

Facing serious health challenges, Daniel, a ten-year old boy diagnosed with Hodgkin’s Lymphoma, reached out to Make-A-Wish® Hawaii to help make one of his wishes come true. Daniel’s love of astronomy brought him and his family to Maui for a tour atop Haleakala. Daniel had an extraordinary experience with the collaboration of the nonprofit Make-A-Wish® Foundation, Dr. J.D. Armstrong, Educational Outreach Specialist at the University of Hawaii’s Institute for Astronomy, and many volunteers.
“Daniel was so impressed by the observatories that simultaneously perform such diverse missions as exploring the heavens, monitoring natural and manmade space activities, and tracking the growing amount of space debris,” said Dr. Armstrong. “He was also astonished that many Maui students his age have access to the Faulkes Telescope North via their computers.”
“It was amazing and very cold up there!” exclaimed Daniel. “I learned that scientists are still discovering new planets and near-Earth asteroids, and I saw the incredible new Daniel K. Inouye Solar Telescope that’s being built. Dr. Armstrong explained how astronomers determine the age of stars by observing their spectrum, luminosity, and motion through space. Knowing the star’s age is important for many astronomical studies, especially for planet hunters.”
Every year, about 100 keiki in our islands are diagnosed with a life-threatening medical condition. “It is our vision to grant the wish of every eligible child,” said Abe McAulton, Wish-Assist Coordinator with Make-A Wish® Hawaii. “There is power in a wish come true and medical professionals are prescribing it as good medicine. These moments allow the children to feel normal again, without doctors, hospitals, blood tests, or any treatment. Every smile and every shared moment, brought about by caring people, is something truly magical.”
Wish-granting takes place on every island throughout the State of Hawaii. “More than 13,000 wishes have been granted in Hawaii with the help of over 700 volunteers,” said McAulton. “When wishes happen they make such a lasting difference in the lives of the children and the communities we serve.”
Make-A-Wish® Hawaii grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
Abe McAulton, Make-A-Wish® Hawaii Wish-Assist Coordinator
Feb 15, 2017 | Education, Innovation, Stemworks

The Maui League VEX IQ Robotics finals took place on Saturday January 28th at Lokelani Intermediate School in Kihei. The Teamwork Champion Award went to Pukalani Elementary School team 10704B and Maui Preparatory Academy team 10528B. Both teams, along with Pomaikai Elementary School, qualified for the State/Regional VEX IQ Challenge on February 20, 2017 at the Hawaii Convention Center in Honolulu. These Maui students continue to spend countless hours designing, building, programming and testing their robots with hopes of advancing to the 10th VEX Robotics World Championship on April 19-25, 2017 in Louisville, Kentucky.
The VEX IQ Challenge is played on a 4’x8’ rectangular field. Two robots compete in the Teamwork Challenge as an alliance in 60-second teamwork matches, working collaboratively to score points. Teams also compete in two additional challenges. The Robot Skills Challenge requires each robot to take the field under driver control. The Programming Skills Challenge requires each robot to score points without any driver inputs. The object of the game is to attain the highest score by accumulating Hexballs in their color-coded zones and goals and by parking and balancing robots on the bridge.
For over a decade, the MEDB Ke Alahele Education Fund of Maui Economic Development Board, fueled with the generous support from numerous community businesses and individuals, has been empowering Maui County students to compete in the VEX IQ Challenge and First® Robotics Competitions. “MEDB is thrilled to see the excitement of our Maui County students as they experience the Maui League competitions,” said Isla Young, WIT K-12 STEM Director. “As we continue to engage our students in STEM (science, technology, engineering, mathematics) education, robotics is one example that brings together critical thinking, teamwork, and research.”
“If it weren’t for MEDB, Pukalani Elementary School would not have this incredible Robotics program,” said Jasmine Domingo, Pukalani Robotics Coach. “Alongside their STEM education, the students are building leadership and problem-solving skills. I’m so proud of them!”
I love that there are always new things to learn at the competitions, such as how to improve programming of robots. Also, I enjoy working with my teammates and students from other schools.
Josie Vierra, Pukalani Elementary School 4th Grader
Jan 4, 2017 | Education, Stemworks

Jonathan Olsten, former STEMworks™ intern
Jonathan Olsten, once a student in Maui Economic Development Board’s (MEDB) STEMworks™ Summer Internship Program, speaks of the importance of STEM (science, technology, engineering, and mathematics) education in his life. “I interned with MEDB while I was in college,” explained Olsten, a Foreign Spacecraft Analyst at the National Air and Space Intelligence Center (NASIC). “Through MEDB I worked at the University of New Mexico’s Maui Scientific Research Center doing data analysis of solar intensity. I took what I learned from that experience and applied it to my current job at NASIC, analyzing large amounts of data.”
Olsten first realized he wanted to pursue a degree in engineering while he was taking high school physics. Understanding the way things work in theory and applying that knowledge in practice, was the kind of academic experience that he found most interesting and enjoyable. “It was nice to be good in math, but math for math’s sake was not as interesting to me,” Olsten noted. “It was learning how to apply the mathematical concepts to solve real-world problems that made math interesting.”
After Olsten decided to pursue engineering, it wasn’t difficult to choose his major. Inspired by a couple of pilots in his family, and a child’s dream to be an astronaut, aerospace engineering seemed like a great career choice. “In fact, one of the first toys I can remember having was a space shuttle,” Olsten said. “My advice for kids still in school is to make sure they end up in a position where they have the tools they need to find the job they will enjoy. That is almost synonymous with STEM. Take electives in high school to decide what kinds of STEM careers interest you most.”
Olsten praises MEDB for the extraordinary job they do in the community. “MEDB’s assistance to teachers and students provides education in cutting-edge technologies,” he said. “MEDB’s programs provide STEM thinking skills that solve real problems in the community and beyond.”
MEDB continues to offer extraordinary STEM programs and internships throughout the year.
Jonathan Olsten, Foreign Spacecraft Analyst, NASIC