FOCUS MAUI NUI

Our Islands, Our Future
VIEW THE FOCUS MAUI NUI 2020 TRENDS REPORT
Protecting Hawaii’s Wildlife

Protecting Hawaii’s Wildlife

Since 1996, Hawaii Wildlife Fund (HWF) has actively protected native wildlife. The nonprofit is dedicated to the conservation of Hawaii’s marine wildlife including monk seals, turtles, and dolphins, as well as cleaning the marine debris off our beaches. “Our mission is to engage communities and volunteers in educational outreach, marine debris removal, conservation, research and advocacy,” said Hannah Bernard, HWF Executive Director. “We believe that restoring the health of our natural world is essential.” 

Currently, the main focus of HWF is on coastal and marine wildlife species such as the hawksbill sea turtle (honu’ea) and the Hawaiian green sea turtle (honu). “We are passionate about protecting our beloved honu and honu’ea,” Bernard explained. “All monitoring and excavation activities are carried out by trained HWF biologists and volunteers operating under endangered species permits with state and federal agency partners. We encourage those who want to help with our work to let us train them to do it properly. Going strong for over 20 years, we have protected more than 10,300 hatchlings and the reward never gets old!”

Throughout the years, HWF staff and volunteers have hauled over 360 tons of debris off beaches and surrounding coastline, including fishing nets so heavy that they needed a winch placed on a truck to lug the material from the shore. Bernard noted, “The plastic in the ocean is a global threat to the health of our oceans. Our main concern is that beaches be safe for both our community and wildlife. We can do something about plastics by reducing our consumption of plastic products, recycling and disposing them in landfills.”

During the Covid pandemic, HWFs environmental education mentors worked hard to convert all their hands-on youth programs to virtual platforms. Funded by a NOAA grant, they introduced topics such as Hawaiian coastal ecosystems, biology, and marine debris impact and solutions. Bernard said, “Teaching our next generation to protect our environment is vital. Students often find new ways to make a difference. Our education programs are available free to all community members. We need unified island communities that really want to help protect Hawaii’s wildlife.”

By volunteering, interning, and donating, the community can help keep Hawaii’s wildlife free and healthy for generations to come.

Hannah Bernard, HWF Executive Director
Love Local Coffee!

Love Local Coffee!

With beans grown on Maui, the owners of Akamai Coffee Company, Kimberly and Byron Brown, have perfected the cup of coffee from start to finish. In business since 2007, with a drive-thru in Kahului adjacent to Home Depot, the Browns have also opened fashionable Kihei and Wailea cafes. As Akamai dealt with the Covid-19 global impact, they realized the importance of being creative to make the business work through this challenging time. The drive-thru Kahului and Kihei locations with grab-and-go choices were a big help. Once allowed to reopen, they were ready to resume in-person business, with Covid restrictions.

“We have been blessed,” said Sarah Strubhar, Akamai store manager. “We are so grateful for our customers and we work hard to offer them a great product. Akamai coffee beans are 100-percent locally grown on the West Side in Kaanapali. From the farm, our beans go to a private upcountry roaster in Haiku. The brewed coffee, americanos, lattes, frappes, mocha, seasonal roasts, and more, are all local flavors. We roast two to three times a week so everything we make is super fresh. Roasting is an essential part of the seed-to-serving process to get the finest tasting coffee into your cup. The roasters at Akamai have spent countless hours fine-tuning the Maui coffees to get the highest quality flavor notes and profiles in each and every batch.”

The high caffeine content in Akamai coffee is due to the way they roast. Their medium roasting technique ensures the natural caffeine is not burned off. “Once the beans come to us, we make sure everything works to perfection,” Strubhar noted. “Plus, because great coffee starts with good water; we use a filtration system at each location.”

The food menu at Akamai also consists of local Maui ingredients. With their pastries and other dishes, such as avocado toast, and their specialized coffees including Maui Peaberry, Maui Mokka, Makawao Avenue Roast, Yellow Brick Road Roast and their Akamai Signature Roast, customers are returning daily. Strubhar emphasized, “Our goal is to provide the best we can for our clientele. It is time for Made on Maui to shine!”

Maui produces some of the most delicious coffees in the world. It means a great deal to share a piece of Maui with the people in the community.

Sarah Strubhar, Akamai Coffee store manager
Let’s Paint!

Let’s Paint!

Born and raised in Wailuku, local artist Malorie Arisumi loves to share her talent and passion for painting. Her enthusiasm for art began at a young age, when an elementary school art project sparked something magical for her. She was further inspired by various media during high school and created her first oil painting of a purple Maui sunset. Arisumi graduated from UH Maui College (UHMC) in 1986 with an associate degree in Business. In 2015 she received another degree from UHMC in Visual Arts.

“Being in school again in my late 40s, I was surrounded by art students of all ages,” said Arisumi. “I had the wonderful opportunity to be an assistant artist to Samuel Kaiwi on the mural titled Makahiki on the UHMC campus, where I learned to work as a team with other artists. Since 2017, I have been teaching painting for beginners and all levels at the Kaunoa Senior Center, where classes begin again in October. My students experience several forms of media such oils, acrylic, watercolor, alcohol ink and printmaking. It is more than paper and paint; we inspire and learn from each other in a peaceful and healing environment.” 

Sandy Nakama, Kaunoa art student, commented, “Arisumi is an inspiring and encouraging teacher. She motivates in a positive way and I always learn new techniques. I have been in her bamboo painting class since 2017 and one of my paintings won an award at the county fair!”Currently, Arisumi does various commission pieces, teaches art classes, sells at craft fairs, and is featured on fineartamerica.com. Queen Kaahumanu Center is showcasing her mural, Kaanapali Regatta, along with four of her paintings in window wraps throughout the mall; for which she is touched and honored. She is doing Zoom art classes for families through UHMC where participants explore Hawaiian themes, renewable energy and conservation. “I am thankful to be part of special projects in which we are able to blend sustainability concepts with artistic techniques,” Arisumi reflected. “Painting is a work of love. It makes me very happy to share it with others. I enjoy seeing everyone paint!”

It’s never too late to follow your heart and passion. It’s definitely never too late to paint!

Malorie Arisumi, Maui Artist
A Single Source of Energy

A Single Source of Energy

Clifford Nae’ole, Hawaiian cultural advisor for The Ritz-Carlton in Kapalua, provided the cultural opening at the 8th annual Hawaii Energy Conference (HEC). This year, the HEC explored the theme Energy Transition in Hawaii: Focus on Investments in People and Projects. Presented by Maui Economic Development Board (MEDB) and supported by the County of Maui Office of Economic Development, the two-day conference featured keynotes, panel discussions, interviews, networking, and exhibits.

Leslie Wilkins, MEDB President and CEO, noted, “We began the conference by reflecting on the HEC’s special focus of our responsibilities to the land and its people. “It was elegantly acknowledged and explained by Nae’ole in his pule, spoken and chanted.”

Nae’ole, using visual metaphors, said, “We gather together as one, collectively, for one cause for the betterment of mankind, to find energy sources, and to work toward one goal, sustainable energy. Make sure our energy sources are in order so that our children and grandchildren can live with balance in the world. Consider that we represent a universal canoe and each of us has our own canoe. Make sure to design your canoe towards one sustainable energy goal. Listen to each other. The crew that works together with understanding works through challenges and will get over the highest waves. Look to the future, respect each other, listen, understand, share, decide. The future is ours. We are connected by a single source of energy.”

Nae’ole was recently recognized with a Historic Preservation Award from the Historic Hawaii Foundation. The awards recognize and celebrate excellence in historic preservation throughout the Hawaiian Islands, and Nae’ole’s individual award honored his exemplary achievements in advocacy, education, programming, and preservation efforts. 

Born and raised on Maui, Nae’ole is dedicated to creating bridges between the Hawaiian culture and the contemporary business world. As a pioneer in the development of educational programs, he has educated thousands and is highly respected for his knowledge of Hawaiian culture, language, and history. Nae’ole reflected, “I believe that everyone—past, present and future—needs to learn about our sacred island, and honor it now and forever.”

In accord with Nae’ole’s pule, the 2021 HEC explored energy transition in Hawaii focused on the skills of the people to develop our clean, secure, resilient, and sustainable energy future.

Leslie Wilkins President and CEO, MEDB
Maui Business Connect

Maui Business Connect

Maui Coffee Roasters (MCR), a staple business on Maui since 1982, joined Maui Business Connect, one of Maui Economic Development Board’s (MEDB) newest programs for small businesses. The program focuses on growing local businesses in Maui County through training, mentoring, and networking, as well as connecting innovative businesses in the agriculture, creative, and health care industries. It is designed to help diversify the local economy and create jobs throughout the region.

Leslie Wilkins, President and CEO, MEDB, noted, “We hope to expand our business-development mentoring and counseling to target businesses that are past the ‘startup’ phase and are poised to scale, but need additional technical assistance and coaching to achieve the next level. These businesses are the job creators who will fuel our economy and MEDB’s goal is to offer programs to increase their probability of success.”

Throughout the years, MCR has provided the local community with a comfortable place to relax and enjoy a cup of coffee. Conveniently located in Kahului, they provide a prime spot for travelers and local residents alike. Well known for 100% Hawaiian Coffee, MCR was voted the Best Local Coffee Shop in 2018. It is also a longtime supporter of Maui’s non-profits and winner of the Community Business Award from the Maui Non-Profit Directors Association. The team roasts coffee from across the Hawaiian Islands, as well as a wide selection of international coffee. All of their coffee is freshly roasted in small daily batches using their eco-friendly Loring™ roasters, ensuring the best taste possible. They display colorful art, offer baked goods, and a selection of brewing accessories. However, along with other small businesses, MCR was hit hard by the Covid-19 pandemic. “At MCR we have followed all safety precautions to keep our employees and customers safe,” said MCR General Manager Mike Okazaki. “We entered MEDB’s Maui Business Connect to support and network with other business owners. For 40 years, MEDB has been a dynamic force in promoting innovation and entrepreneurship. The Maui Business Connect program assembled a cross-section of established businesses as a think tank of ideas to redefine vibrancy.”

MEDB’s Maui Business Connect program offers technical assistance and coaching to businesses, and helps diversify the local economy to create jobs throughout the state.

Mike Okazaki, Maui Coffee Roasters General Manager
Saori Weaving on Maui

Saori Weaving on Maui

This past March, Lokelani ‘Ohana re-opened their Saori weaving class to celebrate Developmental Disabilities Awareness Month. Located in Wailuku, the nonprofit organization partnered with local artist Melissa Hagerty to bring therapeutic arts to the Maui community. “After the passing of our beloved Dana Allen, who led the creative weaving program for 15 years, the current class offered by Hagerty is a blessing to our community,” said Christina Chang, Founder and Director of Lokelani ‘Ohana. “Saori is a unique method of artistic weaving developed in Japan over fifty years ago by Misao Jo. Its underlying philosophy, weaving as a means to discover our true selves, encourages individual creativity.”

Based on the Japanese aesthetic of wabi-sabi, Saori is a worldview centered on accepting and appreciating the beauty of simplicity and naturalness. It is about exhibiting one’s true self through expressive, no-rules weaving. In a missed warp thread there can be unique human value in the non-machine-like fabric. These irregularities represent the uniqueness of human-made woven cloth as compared to a perfectly woven cloth. Imperfections on all levels are embraced. Most of all, Saori encourages inclusion of anyone who wishes to weave.

“The class, called Heart of the Hive, involves participants weaving one honey-comb hexagon shaped cell of a beehive in the indigenous Huichol weaving style known as the Ojo de Dios, the Eye of God,” Chang explained. “This style of weaving brings participants into their hearts, where they create a meaningful purpose that is expressed through their weaving.”

Hagerty added, “The participants create something special for themselves, friends, families, and communities. These goals could be for our earth, themselves, or each other. ‘Heart of the Hive’ says that the heart is where the intention for the weaving comes from, while the hive represents our communities as a whole. The simple style of weaving sparked the participants’ creativity, while also celebrating community and the power of forming intentions together. Once enough weavings are created, they can be connected to produce a large-scale woven beehive community art installation, symbolizing originality and harmony.”

Lokelani ‘Ohana creates therapeutic programs in housing, organic gardening, and the arts for all of our Maui community, including adults with developmental disabilities.

Christina Chang, Founder and Director, Lokelani ‘Ohana

ENERGY ON MOLOKAI

ENERGY ON MOLOKAI

The 8th annual Hawaii Energy Conference explored the energy transition in Hawaii with a focus on investments in people and projects.. The 2021 theme provided discussions on how to invest responsibly while designing energy projects that are resilient, financially viable, and respectful to the community.

The Molokai Clean Energy Hui (MCEH), an independent community-led group, is committed to help Molokai become a sustainable, clean energy community. MCEH coordinator Leilani Chow facilitates the group’s work on energy conservation, renewable energy, and clean transportation options for the island.

Chow, a Kanaka Maoli aloha ʻāina advocate, was raised on Molokai and has worked with Sustainable Molokai since 2010, first as a student volunteer, then as an intern, and most recently as the Hui Up Appliance Exchange Project Coordinator and Coordinator for the newly formed MCEH. She received her bachelor’s degree in Hawaiian Studies from the University of Hawaii at Mānoa in 2017 with a concentration in Kūkulu Aupuni, nation building.

“We want to help the community understand and engage effectively with the complicated processes and project proposals surrounding renewable energy,” said Chow. “We also offer early vetting and input to potential energy developers and other organizations to help them understand Molokai’s priorities, questions, and concerns regarding the impacts and benefits.”

Chow explained, “MCEH would like to see clean energy goals and achieve 100 percent renewable energy. However, we are very aloha ‘aina so there are things that we are not willing to compromise on. However, we are working on a way to meet in the middle to have a mutually beneficial project. Based on our size—approximately 7,500 people live on Molokai—we need only a couple of large scale projects to take care of our sustainability and energy resiliency needs.”

Chow added, “MCEH is currently working on a resilience plan with best ways to stabilize our grid. Once all the technical aspects are taken care of, and the community is brought into the conversation, it will be easier to find a developer who understands our needs. Building trust and respect between stakeholders within the context of equitable community development is vital.”

The 8th annual Hawaii Energy Conference explored the energy transition in Hawaii with a focus on investments in people and projects.. The 2021 theme provided discussions on how to invest responsibly while designing energy projects that are resilient, financially viable, and respectful to the community.

The Molokai Clean Energy Hui (MCEH), an independent community-led group, is committed to help Molokai become a sustainable, clean energy community. MCEH coordinator Leilani Chow facilitates the group’s work on energy conservation, renewable energy, and clean transportation options for the island.

Chow, a Kanaka Maoli aloha ʻāina advocate, was raised on Molokai and has worked with Sustainable Molokai since 2010, first as a student volunteer, then as an intern, and most recently as the Hui Up Appliance Exchange Project Coordinator and Coordinator for the newly formed MCEH. She received her bachelor’s degree in Hawaiian Studies from the University of Hawaii at Mānoa in 2017 with a concentration in Kūkulu Aupuni, nation building.

“We want to help the community understand and engage effectively with the complicated processes and project proposals surrounding renewable energy,” said Chow. “We also offer early vetting and input to potential energy developers and other organizations to help them understand Molokai’s priorities, questions, and concerns regarding the impacts and benefits.”

Chow explained, “MCEH would like to see clean energy goals and achieve 100 percent renewable energy. However, we are very aloha ‘aina so there are things that we are not willing to compromise on. However, we are working on a way to meet in the middle to have a mutually beneficial project. Based on our size—approximately 7,500 people live on Molokai—we need only a couple of large scale projects to take care of our sustainability and energy resiliency needs.”

Chow added, “MCEH is currently working on a resilience plan with best ways to stabilize our grid. Once all the technical aspects are taken care of, and the community is brought into the conversation, it will be easier to find a developer who understands our needs. Building trust and respect between stakeholders within the context of equitable community development is vital.”

The Molokai community is continually active in wanting to find our energy future. This is such an exciting time!”

Leilani Chow, Coordinator Molokai Clean Energy Hui
Investing Respectfully in Hawaii

Investing Respectfully in Hawaii

The 8th Hawaii Energy Conference (HEC) explored the energy transition in Hawaii with a focus on investment in people and projects. Presented by Maui Economic Development Board (MEDB) and supported by the County of Maui Office of Economic Development, the annual conference, virtual this year, featured keynotes, panel discussions, interviews, networking, and exhibits. The conference addressed how to invest in the people while designing energy projects that are resilient, financially viable, and respectful to the community.

The panel discussion titled ‘Investing Respectfully in Hawaii’, moderated by Frank De Rego, Jr., MEDB Director of Business Development, Vice Chairman of the HEC Program Committee, and  President of the Maui Native Hawaiian Chamber of Commerce, employed a cultural and indigenous lens to focus on the dos and don’ts of developing energy projects in Hawaii. De Rego was joined by Carol-Marie Ka’onohi Lee, Po’o, ‘Aha Moku O Honua’ula Council; Suzanne Singer, Founder and Executive Director, Native Renewables; and Wren Wescoatt, Director of Development, Hawaii Longroad Energy.

De Rego observed, “The panelists agreed, cultural knowledge and community participation are key to implementing new energy projects, while conference attendees benefited from the cultural ‘ike (knowledge) shared.”

Lee said, “Developers contact me to learn the lay of the land about areas they want to develop. We work with the method of managing the land from mauka to makai because mauka affects the ocean. Developers need to understand basic native Hawaiian values, and historical and generational knowledge, to better serve the community.”

Singer explained, “The mainland and Hawaii have strong cultural ties to community and land, both vital to the development of renewable energy projects. The cultural knowledge and values of our indigenous Navajo and Hopi nations, many of whom are off the electric grid, is essential to discussions with developers about our economy and energy transition.”

Wescoatt added, “Building trust and respect within the context of equitable community development is vital. As a local representative in clean energy transition, my job is to help stakeholders understand the culture and values of the host community. A successful project here in Hawaii does not just produce clean energy, it needs to reflect and respect the values of the community.”

In order to build trust in renewable energy development, there has to be a sincere and pono two-way conversation.

Wren Wescoatt, Director of Development, Hawaii Longroad Energy

Huli the Hawaiian Chicken

Huli the Hawaiian Chicken

David and Ululani Yamashiro of Ululani’s Hawaiian Shave Ice, a participant in Maui Economic Development Board’s Maui Business Connect program, collaborated with Maui moms Jenny Coon and Nicki Barsamian to launch their second children’s book, Huli the Hawaiian Chicken Searches for Snow. During the Covid-19 pandemic when many where discouraged by its impacts, Coon and Barsamian created Huli.

Coon had been laid off from her position as the Sales and Special Events Coordinator at Trilogy Excursions and found herself at home with her young daughters. Her toddler was learning about rhyming words and her favorite word to rhyme was chicken, which inspired Coon to create a story featuring a Hawaiian chicken. Barsamian, formerly a middle school art teacher at Kamehameha Schools Maui, had made the choice to stay home with her two young daughters when Coon approached her to illustrate her story.

“These silly rhyming words became the springboard to write about Huli,” said Coon. “Barsamian and I partnered up and thought, what better way to learn about this beautiful island we live on, than to write and illustrate a fun story alongside our children, featuring our neighborhood?”

A percentage of each new book sale goes to support IMUA Family Services, a local nonprofit focusing on providing resources and educational opportunities to Maui’s most vulnerable children. “In addition to featuring a local business in our stories, we decided to support a local nonprofit,” said Coon and Barsamian. “With our first book, Huli the Hawaiian Chicken Dances on the Moon, a portion of sales goes to Maui Cultural Lands, a nonprofit organization whose mission is to stabilize, protect, and restore Hawaiian cultural resources.”

Once the authors decided on Huli’s next adventure, they approached the Yamashiros and asked if they would be interested in having Ululani’s Hawaiian Shave Ice featured in their second book, where Huli searches for snow. David Yamashiro said, “We were honored to be part of Huli’s second adventure. It is a lasting legacy that will be read to our keiki now and in the future. From the beginning, it has been a project of pure aloha.”

Our original story, Huli Dances on the Moon, was embraced by many and the question quickly arose, what is Huli going to do next?.

Jenny Coon and Nicki Barsamian, Authors of Huli the Hawaiian Chicken
Overview of the SBIR Program

Overview of the SBIR Program

Maui Economic Development Board (MEDB) is proud to announce a partnership with Hawaii Technology Development Corporation (HTDC) in its efforts to spread the word throughout the State of Hawaii about two of the US Small Business Administration’s (SBA) ‘America’s Seed Fund’ research grant programs, the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR). The SBA will be conducting a National SBIR/STTR Week July 19-23 to introduce entrepreneurs to the needs and requirements of each of the U.S. government’s agencies that have grant money for research.

“The 2021 National SBIR Week is a virtual event connecting entrepreneurs and researchers working on advanced technologies to the SBIR/STTR programs and to the country’s largest source of early-stage funding,” said Frank De Rego, Jr., Program Director, MEDB Business Projects. “It will provide attendees with an opportunity to hear directly from the participating federal agency program managers that administer over 7,000 new awards annually and to meet virtually one-on-one with program decision makers. Together the programs provide over $4 billion in funding to small businesses each year in a wide variety of technology areas.”

This is a significant opportunity for innovators, entrepreneurs, researchers, or small technology firms who are thinking of starting a business with an exciting technology idea or to commercialize an idea. Receiving an SBIR/STTR grant means a company has been recognized by the U.S. Department of Energy subject-matter experts and the panels of expert reviewers they employ.  

De Rego noted, “In addition, HTDC in partnership with MEDB will be hosting a series of preparation seminars. The key to getting started for an SBIR/STTR grant is meeting with the individual program managers and learning the specific target technologies and the unique requirements for future research.”

There is a sign up for the 2021 National SBIR Week to reserve times for one-on-one meetings with program managers at the SBIR/STTR agencies such as NASA,  USDA, Air Force, Navy, NFS, and more. The free webinars are jointly sponsored by MEDB, UH Office of Innovation and Commercialization (OIC), the HTDC Innovate Hawaii program, and Denise McKenzie of OIC. Register for workshops at https://bit.ly/3j3GLWs.

“For more details on the workshops and seminars in the OIC, HTDC Innovate Hawaii SBIR and MEDB Prep series visit https://www.medb.org.”

For more details on the workshops and seminars in the OIC, HTDC Innovate Hawaii SBIR and MEDB Prep series visit https://www.medb.org.

Frank De Rego, Jr., Director of Business Development Projects, MEDB