Can one person really make a difference for Maui’s marine environment? The local nonprofit, Maui Nui Marine Resource Council (MNMRC) says yes! They work locally through partnerships, community involvement, and education to address threats to Maui’s reefs and nearshore ocean environment. MNMRC helps protect shorelines from storm surge and erosion, ensuring that Maui’s surrounding ocean can continue to support wildlife, provide food, and support thousands of marine jobs.
“Regrettably, according to the State of Hawaiʻi Department of Health, Maui has one of Hawaiʻi’s most polluted coastal waters,” said Sara Sugidono, MNMRC Communications and Development Director. “Many of the threats begin on land. Protecting them from mauka to makai is MNMRC’s priority so that our reefs will be here for generations to come.”
Sugidono emphasized the impact that single individuals can have on ocean protection, highlighting the story of Hope Gonzolez, who grew up visiting her Maui grandparents. “Gonzalez is an award-winning business owner, entrepreneur, college student, and volunteer. She began her passion for conservation as a 6th grader when she noticed changing water conditions and decreased turtle and fish populations at Honokeana Bay. Her story is an inspiring example of how one person can become a force for good by starting with an idea and small actions.” While still in high school, Gonzalez launched SPF805, a clothing brand dedicated to educating people on the importance of coral reefs. Gonzalez has committed to donating a percentage of the profit from each purchase to MNMRC.
Gonzalez noted, “Every day, I’d snorkel the same reef. I would see similar turtles and fish, and every time I came back, there were fewer fish and turtles, and the area’s once vibrantly-colored coral reefs were turning a dull, whitish color. I saw it firsthand and wanted to do something about it. Now is the time, because our oceans and reefs are at a critical turning point. We can help by pursuing marine science and other STEM-related fields, volunteer for beach cleanups, use reef-safe sunscreen, reusable bags and water bottles, donate to non-profits working in ocean conservation, etc. The value of working together to make a positive impact on the community is priceless.”
I am dedicated to teaching people the reality of what is happening to our oceans and how they can help. Each one of us can make a difference!
Hope Gonzalez, Owner and Founder, SPF805
Maui resident Mark Beltzman, a world traveler thanks to his stage, movie, and television career, has been acting, writing, and directing since 1981. He brings a unique blend of talent and passion to every performance and has captivated audiences with compelling character portrayals and dynamic storytelling on both stage and screen. In 2014, he co-founded Maui Improv (short for “improvisation”), a non-profit dedicated to creating opportunities for improv education and performances on Maui.
Improv, a powerful tool that requires mastering skills like listening, communication, and storytelling, helps people build confidence and collaboration. At its core, improv allows for spontaneity and moments of genuine interaction. Beltzman shared, “My philosophy is to figure out what’s working and do more of it, instead of what’s wrong; and to know the difference.”
In his improv workshops, Beltzman incorporates lessons of transformation related to his years of involvement with the Kihei men’s group, ManKind Project Hawaiʻi (MKP). “The MKP group offers spaces where men are free to speak openly and honestly about their lives, accepting responsibility, purpose, and intention,” Beltzman explained. “We recognize connections to nature and humanity as we take accountability for our actions.”
Beltzman says MKP lessons and improv work together. “Life happens outside our comfort zone. I call improv the ‘art of allowing’ because it is for anyone who desires to cultivate the ability to flawlessly and spontaneously create magic on stage, and in life. Ultimately, we can strip away the layers we put up to protect ourselves and can simply be our most authentic self!”
Beltzman is also a musician and is currently the solo tubist for the Maui Pops Orchestra (MPO) and also plays with the Maui Community Band (MCB). MCB has offered four free concerts on Maui so far in 2025, and MPO recently wrapped up its summer season with a classical chamber music concert.
For more information about Maui Improv, visit www.mauiimprov.org. Readers can also follow @mauicommunityband and @mauipopsorchestra on social media for updates regarding the local fall 2025 concert season.
Improv encourages individuals to think on their feet and come up with creative solutions to unexpected problems.
Mark Beltzman, Actor, Director, and Musician Maui Improv
Recently, Aurum, the culinary brand known for its seasonal, chef-driven cuisine, debuted its first Hawaiʻi location at The Shops at Wailea. Helmed by its local partners, Chef Taylor Ponte and General Manager Natasha Ponte, the restaurant showcases fresh, locally-sourced ingredients from Maui’s leading farms and fisheries.
Born and raised on Maui, the Pontes’ community impact is felt well beyond the kitchen. With deep connections in the local culinary scene, they can be found teaching high-school cooking demos, mentoring students, and volunteering with local nonprofits like Chef Hui and Fresh Help Maui.
At Aurum Maui, Taylor draws on his Maui Culinary Academy training to create dishes that are both refined and island-style. Natasha’s background in both culinary arts and event design informs every detail of the dining experience, blending sustainable sourcing with genuine hospitality. “It’s incredibly meaningful to Natasha and me to bring a local lens to the Aurum experience,” said Taylor. “Every dish reflects our roots, our growth, and the richness of Maui.”
Taylor shared, “Natasha and I met while working at the Mill House at the Maui Tropical Plantation. I was the executive chef and she was the sales and events manager. In 2020, during the Covid-19 pandemic, we were both laid off.” Natasha added, “That was the year that Taylor was named Chef of the Year in the ‘Aipono Restaurant Awards.”
About a month after their layoffs, the couple launched Kamado, a private chef and catering business that quickly took off. However, they always envisioned getting back into the restaurant industry. Together, they hope to create something rare: a restaurant that’s not only destination-worthy, but deeply local.
Taylor noted, “Our menus, celebrating local farms, fisheries, and sustainable products, reflect the community that makes hospitality in Hawaiʻi unique. We pursue excellence in every aspect, from food and service to creating a warm, welcoming experience that embodies the essence of aloha.” Natasha concluded, “Our largest goal is to make a delicious meal for every customer, in a beautiful space, with great service.”
We are both very community-based. For us, it’s exciting to bring jobs to people who were born and raised here and to share our blessings with our customers.
Taylor and Natasha Ponte, Chef and General Manager, Aurum Maui
Maui Economic Development Board’s (MEDB) recent Maui TechOhana meeting featured marketing expert and Baldwin High School alumna Jennifer Apy, who shared powerful lessons on digital marketing strategies using artificial intelligence (AI). Apy gave an instructive presentation, “Stories from the Marketing Battlefield: Wins and How We Earned Our Stripes,” to over 50 Maui entrepreneurs and small business owners.
As a seasoned marketer for Fortune 500 brands, an Area Managing Partner for Chief Outsiders, and a certified speaker for Vistage, the world’s largest CEO coaching organization, Apy travels the country to support companies who are ready to accelerate growth. Taking advantage of her academic training in computer science, she also has experience co-founding a software company and is currently invested in a broad portfolio of startups.
Apy explained, “My passion is for helping companies succeed and grow with go-to-market approaches,” she explained. “Strategy, creativity, and resourcefulness lead to big wins. To attain top-line business results, it is key to know your customer and to reflect on your company’s ability to achieve competitive progress through blended insight, approach, and execution.”
Ululani Shave Ice CEO David Yamashiro noted, “It’s important that all small business owners understand what AI is about and how to use it efficiently. No matter how successful a business is, owners need to stay updated on real-world tools to accelerate growth. Apy explained this well.”
Kelli Myers from Real Broker added, “My passion lies in helping sellers navigate the market with confidence and ease. Learning new tools to use to communicate with my clientele is priceless. MEDB offers great workshops to help Maui’s small business and entrepreneur community.”
Ron Viloria from iamakam.ai also shared, “As a small business owner, I wanted to explore how AI is revolutionizing business functions like marketing, sales, customer service, and operations to drive growth. MEDB continues to bring this kind of valuable technical assistance into our community.”
MEDB’s Maui TechOhana provides informal networking opportunities open to anyone interested in tech-driven business strategies. Learn more at www.mauitechohana.com.
Choosing the right digital channels, such as innovative applications of generative AI, can help deliver long-term profits.
Jennifer Apy, Area Managing Partner, and CMO Chief Outsiders
This week marks two years since the devastating Lahaina and Kula wildfires of August 8, 2023. We honor the lives lost, the resilience of our community, and the ongoing efforts towards healing. Maui Economic Development Board remains committed to supporting the people and businesses working to rebuild their homes and livelihoods. Together, we continue to rise with strength and aloha.
